January 8, 2021
What have learned from 50 hours of webinars?

What have we learned from 50 hours of webinars?

The pandemic has disrupted how organisations interact with stakeholders. It involves shifting from seminars, conferences, roadshows, and talk shows to digital platforms for delivering educational talks, […]
January 8, 2021
What is the one thing that was unmissable in 2020

What is the one thing that was unmissable in 2020?

2020 has arguably been the most challenging year for businesses and employees – mostly thanks to COVID-19. The pandemic impacted a few businesses. Offices started employing […]
December 1, 2020

How would the signing of the RCEP agreement impact the PR industry in the region?

Fifteen APAC countries signed a mega free trade deal on 15th November 2020 in an annual summit comprising of Southeast Asia leaders and regional partners. Its […]
December 1, 2020

Celebrating 3 PRecious Years

At PRecious Communications, we recognise the efforts and dedication each team members puts in their work. It goes without saying that a talented individual with strong […]
December 1, 2020

Intern Diary: What are you thankful for at PRecious?

It’s that time of the year again, with Thanksgiving just around the corner! And we should realise that Thanksgiving is not just about feasting on turkey […]
December 1, 2020

Optimise your PR and Shopping Season

COVID-19 has caused a strong shift in consumer purchasing patterns, and holiday shopping is one prime example that reflects this. Consumers have always demanded more with […]
November 5, 2020
How to launch new products, brands or companies during a global depression?

How to launch new products, brands or companies during a global depression?

Some of the most revered and established companies today were born in times of crisis, WhatsApp, Uber, Groupon and Airbnb — which were formed after the […]
November 3, 2020
Many inadvertently kill their media exposure in its infancy, costing them dearly

Eight Common Mistakes Startups Make That Limit Their Media Exposure

Armed with a novel concept and exciting product, many startups seem well-poised to explode onto the media scene. However, many inadvertently kill their media exposure in […]
November 3, 2020
Unusual marketing campaigns does not mean unconventional, it poses a challenge to achieve results. It also teaches us important lessons.

Unusual Marketing Campaigns and the Learning Opportunities

Sometimes creativity can strike from the strangest places. A unique client request might seem like a waste of time, but not following through can turn out […]
November 3, 2020
How do you have fun while working from home

Intern Diary: How do you have fun while working from home?

The youngest members of the PRecious Communications team share one of the best communications related advice that they received from a mentor.
November 2, 2020

How to up your content marketing game with PR?

Brands that are able to woo their consumers over cannot rest on their laurels just yet and assume their consumers are in it for the long […]
October 30, 2020

PRCA SEA Mental Health Week

“Why mental health matters”, a critical topic that was discussed virtually at PRCA SEA Mental Health Week 2020 on 15th October 2020. It is an initiative […]