April 9, 2021
Views from the Mill - Featured Image

Views From the Mill: Who Is Your Female Role Model?

We are entering a new era of empowerment for women in the workforce. And it’s thanks to generations of great women who have been constantly challenging the […]
April 9, 2021
Views from the Top - Featured Image

Views From the Top: What Is One Advice You Wish Someone Told You When You Were Just Starting Your PR Journey?

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But […]
April 9, 2021
Strategic Planning for Public Relations in Australia & New Zealand

Strategic Planning for Public Relations in Australia and New Zealand

Just like any other market, the Australia and New Zealand market has its own set of cultural nuances and media practices that communications practitioners would need […]
April 7, 2021
Clubhouse Marketing - PRecious Communications

How to Make Sense of Clubhouse Marketing: Should You Join the Clubhouse?

There’s a new cool kid on the social media block: Anyone who’s been following the social media landscape has probably heard about Clubhouse – which exploded […]
March 4, 2021
SPAC mergers - PRecious Communications

Seizing Opportunities as Southeast Asia Enters a SPAC-tacular Era

While traditional IPOs have been making headlines for the past couple of years, special purpose acquisition companies (or SPACs) are increasingly becoming more commonplace, potentially overtaking […]
March 4, 2021

Views From the Top: How Should We as Communicators Tailor Our Approach Better in Light of National-level Initiatives?

One thing we’ve learned in our years as PR practitioners is that for our media friends, covering national announcements such as Singapore Budget 2021 is a […]
March 4, 2021

Intern Diaries: Why Is Mentoring Important in Enhancing Professionalism?

The road to success is paved with twists and turns, and without the proper support and guidance of a good mentor, one may never realise his […]
March 4, 2021
PR in the new normal - PRecious Communications

PR Folks – There’s Nowhere to Go but Online

There is no denying it: In the new normal, the same old PR tricks just won’t cut it anymore. With a slew of social distancing measures […]
February 4, 2021
Public Relations and Life under Malaysia's MCO 2.0 - PRecious Communications

Learnings and Musings on Public Relations and Life Under Malaysia’s MCO 2.0

With the pandemic continuing to put strains on Malaysia’s healthcare systems, the government has tightened COVID-19 restrictions by implementing a two-week Movement Control Order (MCO) quite […]
February 4, 2021
Business Leaders and Trust - PRecious Communications

Why Do Business Leaders Seem to Be More Trusted Than Established Institutions?

Trust in business leaders has been growing notably during the COVID-19 pandemic. The public appears to trust them more than established institutions, especially when these business […]
February 4, 2021
PR Internship - PRecious Communications

Intern Diaries: What Excites You About Embarking on an Internship in a Public Relations Agency?

The new year heralds new opportunities – and a fresh batch of interns for PRecious Communications. It is an exciting time for our PRecious interns as […]
February 4, 2021
Southeast Asia rises and its implications to communicators - PRecious Communications

The Start of the Southeast Asian Rise – and Why It Matters to Communicators

More global brands are setting their sights on Southeast Asia (SEA), which is expected to witness remarkable and sustained growth in the next decade—especially setting up […]