September 21, 2023
Quynh Tram NGUYEN, Country General Director of Microsoft Vietnam, shares insights on leveraging AI for innovation and growth with Lars Voedisch, Founder and MD of PRecious Communications. Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences with precision, and measure campaign effectiveness with unprecedented accuracy.

Innovate or Stagnate: Harnessing Marketing and Communication’s Value in the Age of AI

Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences precisely, and measure campaign effectiveness with unprecedented accuracy.
September 7, 2023
Explore the rise of hybrid work models, the significance of soft skills, and the role of AI in Vietnam. Learn how PR, marketing, and communications can help businesses attract and retain talent.

AI and Hybrid Work: Shaping the Future of Work in Vietnam through Effective Communications

Explore the rise of hybrid work models, the significance of soft skills, and the role of AI in Vietnam. Learn how PR, marketing, and communications can help businesses attract and retain talent.
August 25, 2023
Learn why even iconic brands must adapt, innovate, and establish personal connections with their audience, especially in digital-centric landscapes.

Barbie’s Singapore Odyssey: A Study in Millennial Indifference and Branding Strategies

Discover the intriguing reasons behind Singapore millennials' disinterest in Barbie. Find out how your brand can avoid similar pitfalls with expert PR and marketing advice.
August 24, 2023
The aftermath of the 1975 incident in Malaysia - Understand how brands can balance cultural respect and brand perception globally.

The 1975 Pop Band Incident: Cultural Communications Lessons for Brands

Explore Marketing Interactive's coverage of the 1975 incident and Joey Gan's insights. Understand how brands can balance cultural respect and brand perception globally.
August 22, 2023
Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.

Unleashing Vietnam’s Global Potential – PR and Marketing Tips to Expand Beyond Borders

Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.
August 21, 2023
Step into VNG's world, Vietnam's tech giant, as they go global and overcome geographical barriers. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.

Lessons from VNG’s Success: Authentic Brand Integration in Vietnam’s Gaming Landscape

Step into VNG's world, Vietnam's tech giant, as they go global. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.
August 15, 2023
Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.

Navigating Stormy Seas: A Guide for Startups in Tackling Rumors and Crisis

Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.
August 11, 2023
Marketing and PR Tips in Vietnam's Booming FMCG Landscape: Insights from Coca-Cola's Success

Marketing and PR Tips for Vietnam’s Booming FMCG Landscape: Insights from Coca-Cola’s Success

Explore how Coca-Cola's success story unveils the power of marketing and PR in Vietnam's thriving FMCG landscape. Discover strategies for navigating this dynamic market and capturing consumer's hearts.
August 9, 2023
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.

GenZ Speaks: How Brands Can Embrace Cultural Pride in Their PR Activities and Celebrate Independence Days

Explore global Independence Day celebrations and learn how brands can authentically infuse cultural pride into their PR strategies.
July 25, 2023
As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships in the PR and Communications field.

PRecious Philippines Marks First Anniversary, Forecasts Over 40% Growth in 2023

As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships in the PR and Communications field.
July 14, 2023
Master the art of media relations with insights from an ex-intern. Discover the evolution of media lists, pitching strategies, and the power of timely follow-ups.

Growth Reflections: The Journey From a PR Intern to a Senior Client Executive

Master the art of media relations with insights from an ex-intern. Discover the evolution of media lists and pitching strategies.
July 5, 2023
Google Analytics 4 - Consumer Data for a new era of Communications

Google Analytics 4: Consumer Data for a new era of Communications

Data is at the core of all decision-making at every level of the organisation. This isn’t a completely sweeping statement. The numbers tell a story: By […]