September 27, 2021

Why Ethics Matter in PR

In a video for PRCA Southeast Asia’s Ethics Month campaign, Lars Voedisch, our Managing Director and Founder, shared how ethics are a reflection of our identities […]
September 14, 2021

Views From the Top: Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. […]
September 14, 2021

Views From the Mills: Reflections on Office Life

COVID-19 is now endemic. We’re at a stage where we’re seeing the gradual reopening of offices and borders in markets across Southeast Asia, along with increasing […]
August 31, 2021

Bagaimana Praktisi Komunikasi Mengatasi WFH Fatigue Selama Pandemi

Sejak virus COVID-19 melanda lebih dari 1 tahun yang lalu, masyarakat Indonesia masih harus terus beradaptasi dengan kondisi pandemi. Rangkaian pelaksanaan vaksinasi yang sudah dilakukan sepanjang […]
August 30, 2021

In Retrospect: Tokyo 2020

And just like that, we’ve concluded yet another Olympic season: The Olympic torch is finally doused; and Tokyo has passed the baton to Paris. It will […]
August 26, 2021

A Force for Good: Impact Investing and the Power of Communications in Asia

The onslaught of Covid-19 has caused significant distress and disruption globally, with nations going into lockdowns and businesses and healthcare systems upended by the pandemic. But […]
August 17, 2021

Memaknai 76 Tahun Kemerdekaan Indonesia di Tengah Pandemi

Tahun 2021 menjadi tahun perayaan ulang tahun kemerdekaan ke-76. Selama dua tahun berturut-turut, suasana peringatan HUT RI tahun ini masih diliputi suasana yang jauh dari kata […]
August 16, 2021

PRecious Communications Strengthens Integrated Capabilities, Drives Momentum With New Consumer Client Wins for PRecious Life Practice

Including partnerships with Guocoland Singapore, Nippon Paint, Pan Pacific Hotels and Resorts, Poh Heng Jewellery, Tiger Brokers, Traveloka, and Ziptrak SINGAPORE, 16 August, 2021 – PRecious […]
August 10, 2021

Views From the Top: Debunking Popular PR Myths

There are a lot of misconceptions about PR – and as PR professionals, we frequently encounter people who have no idea about the field we’re in. […]
August 10, 2021

On Being a PRecious Teammate

Our internship programme may only last for a few months, but it has a profound impact on one’s career journey. For most of us, an internship […]
August 10, 2021

Nailing Key Opinion Leader (KOL) Marketing

As the world continues to witness a surge in digital consumption and social media adoption, brands have been increasingly turning to KOL marketing as a strategy […]
August 9, 2021

The ABCs of Financial Communications and Investor Relations in Southeast Asia

Move over, Silicon Valley. Southeast Asia is poised to become the new epicentre of fintech action, as the region continues to see a flurry of SPAC […]