Thought Leadership

January 8, 2021
What have learned from 50 hours of webinars?

What have we learned from 50 hours of webinars?

The pandemic has disrupted how organisations interact with stakeholders. It involves shifting from seminars, conferences, roadshows, and talk shows to digital platforms for delivering educational talks, […]
January 8, 2021
What is the one thing that was unmissable in 2020

What is the one thing that was unmissable in 2020?

2020 has arguably been the most challenging year for businesses and employees – mostly thanks to COVID-19. The pandemic impacted a few businesses. Offices started employing […]
December 1, 2020

How would the signing of the RCEP agreement impact the PR industry in the region?

Fifteen APAC countries signed a mega free trade deal on 15th November 2020 in an annual summit comprising of Southeast Asia leaders and regional partners. Its […]
December 1, 2020

Optimise your PR and Shopping Season

COVID-19 has caused a strong shift in consumer purchasing patterns, and holiday shopping is one prime example that reflects this. Consumers have always demanded more with […]
November 5, 2020
How to launch new products, brands or companies during a global depression?

How to launch new products, brands or companies during a global depression?

Some of the most revered and established companies today were born in times of crisis, WhatsApp, Uber, Groupon and Airbnb — which were formed after the […]
November 3, 2020
Many inadvertently kill their media exposure in its infancy, costing them dearly

Eight Common Mistakes Startups Make That Limit Their Media Exposure

Armed with a novel concept and exciting product, many startups seem well-poised to explode onto the media scene. However, many inadvertently kill their media exposure in […]
November 3, 2020
Unusual marketing campaigns does not mean unconventional, it poses a challenge to achieve results. It also teaches us important lessons.

Unusual Marketing Campaigns and the Learning Opportunities

Sometimes creativity can strike from the strangest places. A unique client request might seem like a waste of time, but not following through can turn out […]
November 2, 2020

How to up your content marketing game with PR?

Brands that are able to woo their consumers over cannot rest on their laurels just yet and assume their consumers are in it for the long […]
October 30, 2020

PRCA SEA Mental Health Week

“Why mental health matters”, a critical topic that was discussed virtually at PRCA SEA Mental Health Week 2020 on 15th October 2020. It is an initiative […]
October 5, 2020
One key consideration Chinese brands can consider before expanding globally is the need to consider professional communication skills.

Lessons we can learn from Chinese brands around global expansion

Working with clients across various verticals, experts from PRecious Communications share some of the best practices on how brands are coping with the economic downturn.
October 5, 2020
From the perspective of a public relations (PR) agency, a lot of communications efforts in Singapore and Southeast Asia hinges on building stronger brand

Devising Brand-Building Strategies for Digital Media

From the perspective of a public relations agency, much of the communications efforts in Singapore and Southeast Asia hinge on building stronger brands. 77 per cent […]
September 30, 2020

Webinar Fatigue – How can you resolve this?

Introduction The number of B2B brands promoting webinars in the United States grew by 36 percent, between February to March 2020, according to Statista. It is […]