Thought Leadership

July 7, 2021

Combatting Pandemic Fatigue as a Communications Professional

A year after being struck by the first Covid-19 strain, Southeast Asia is not entirely out of the woods yet: While there has been a steady […]
July 7, 2021

Creativity From Afar: Making Integrated Campaigns at Home 

Consumers only see communications campaigns in their final form – a magazine feature, a Facebook contest, a highly publicised launch event, a webinar series, a TV […]
June 7, 2021

Views From the Top: Key Elements to Drive Sustainable Campaigns in the New Normal

There’s no telling how bad COVID-19 will get or how this crisis will end even after more than a year of lockdowns and restrictions, but one […]
June 4, 2021
Beyond the Cover

Beyond the Cover

Landing on the cover page of a leading magazine is a privilege a few will ever get to experience. It is a premium spot – one […]
June 4, 2021

Intern Diaries: Reflections on Intercultural Communication and Diversity

Fostering cultural diversity and inclusion in the workplace has become a major initiative for organisations hoping to take the world stage by storm. With globalisation continuing […]
June 3, 2021

Inching Closer to Real Engagement and Conversion Through Livestream Social Selling

The travelling salesman problem crystallises the biggest challenge traditional door-to-door salesmen have been facing since time immemorial: Given the distances between locations, how can a salesman […]
May 6, 2021

Views From the Top: Sustainability Trends Across Industries and Their Impact

Climate activists such as Greta Thunberg have set the stage for conversations around climate change and the call to climate action. However, realising the green vision […]
May 6, 2021

Breaking Down the Communications Great Wall to Realise Success in Southeast Asia

Amidst mounting tensions from the East-West trade war and China’s constricting local regulatory landscape, Chinese companies are setting their sights beyond the Great Wall. They are, […]
May 6, 2021
Perception of PR - PRecious

Intern Diaries: How Has Your Perception of PR Evolved Since Your PRecious Internship?

Movies often portray a PR professional’s life as one full of glitz, glamour and intrigue, with red carpet events, toasts of champagne  and launch parties rounding […]
April 22, 2021

Thinking Regional, Acting Local in Southeast Asian PR

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local […]
April 9, 2021
Views from the Mill - Featured Image

Views From the Mill: Who Is Your Female Role Model?

We are entering a new era of empowerment for women in the workforce. And it’s thanks to generations of great women who have been constantly challenging the […]
April 9, 2021
Views from the Top - Featured Image

Views From the Top: What Is One Advice You Wish Someone Told You When You Were Just Starting Your PR Journey?

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But […]