Thought Leadership

October 13, 2021

Communications in the Age of the Unicorns

Southeast Asia’s internet and app economy has been on a tear. Its unicorns and super apps continue to disrupt and redefine value chains across markets. The […]
October 13, 2021

Getting Q4 Right: Preparing for the Year-end Shopping Season

The last quarter of the year is essentially a paean to consumerism, with at least one shopping event every month. We’ve kickstarted the season with 10.10, […]
September 27, 2021

Why Ethics Matter in PR

  In a video for PRCA Southeast Asia’s Ethics Month campaign, Lars Voedisch, our Managing Director and Founder, shared how ethics are a reflection of our […]
September 14, 2021

Views From the Top: Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. […]
August 30, 2021

In Retrospect: Tokyo 2020

And just like that, we’ve concluded yet another Olympic season: The Olympic torch is finally doused; and Tokyo has passed the baton to Paris. It will […]
August 26, 2021

A Force for Good: Impact Investing and the Power of Communications in Asia

The onslaught of Covid-19 has caused significant distress and disruption globally, with nations going into lockdowns and businesses and healthcare systems upended by the pandemic. But […]
August 10, 2021

Views From the Top: Debunking Popular PR Myths

There are a lot of misconceptions about PR – and as PR professionals, we frequently encounter people who have no idea about the field we’re in. […]
August 10, 2021

Nailing Key Opinion Leader (KOL) Marketing

As the world continues to witness a surge in digital consumption and social media adoption, brands have been increasingly turning to KOL marketing as a strategy […]
August 9, 2021

The ABCs of Financial Communications and Investor Relations in Southeast Asia

Move over, Silicon Valley. Southeast Asia is poised to become the new epicentre of fintech action, as the region continues to see a flurry of SPAC […]
July 7, 2021

Combatting Pandemic Fatigue as a Communications Professional

A year after being struck by the first Covid-19 strain, Southeast Asia is not entirely out of the woods yet: While there has been a steady […]
July 7, 2021

Creativity From Afar: Making Integrated Campaigns at Home 

Consumers only see communications campaigns in their final form – a magazine feature, a Facebook contest, a highly publicised launch event, a webinar series, a TV […]
June 7, 2021

Views From the Top: Key Elements to Drive Sustainable Campaigns in the New Normal

There’s no telling how bad COVID-19 will get or how this crisis will end even after more than a year of lockdowns and restrictions, but one […]