Thought Leadership

August 31, 2020
Working with clients across various verticals, experts from PRecious Communications share some of the best practices on how brands are coping with the economic downturn.

Here’s How Brands in Southeast Asia are Coping with the Economic Downturn

Working with clients across various verticals, experts from PRecious Communications share some of the best practices on how brands are coping with the economic downturn.
August 22, 2020
In light of COVID-19 pandemic, 2020 has seen more companies fast track their digital transformation efforts, merely in a panic state. Understand the five leadership traits required towards achieving digital transformation success.

Five Leadership Traits for Digital Transformation (DX) Success

In light of COVID-19 pandemic, 2020 has seen more companies fast track their digital transformation efforts, merely in a panic state. Understand the five leadership traits required for achieving digital transformation success.
August 11, 2020
We asked the youngest members of the PRecious Communications team which learning skills should communications professionals be sharpening and here’s what they have to say.

Intern Diary: Important Skills For PR Professionals to Pick Up During the Pandemic

We asked the youngest members of the PRecious Communications team which learning skills should communications professionals be sharpening and here’s what they have to say.
August 5, 2020
To help ease the way for businesses and startups, PRecious Communications presented a webinar titled “Building Startup Brands in Times of Constant Change”.

Building Startup Brands in Times of Constant Change

To help ease the way for businesses and startups, PRecious Communications presented a webinar titled “Building Startup Brands in Times of Constant Change”.
July 30, 2020
Public Relations experts from PRecious Communications weigh in on how the PR industry should transform when everybody is writing it off.

Here’s How the PR Industry Should Transform When Everybody Is Writing it Off

There was a lot of talk about the recent The Straits Times article about essential and non-essential jobs. Public Relations didn’t rank high on the list. […]
July 21, 2020
Neil Fraser, Malaysia's Country Lead for PRecious Communications shares his journey on setting up PRecious Communications' office in Kualalumpur and seeing the agency through the pandemic in Malaysia.

Overcoming Personal Challenges: PRecious Communications’ Expansion into Malaysia

Neil Fraser, Malaysia's Country Lead for PRecious Communications shares his journey on setting up PRecious Communications' office in Kualalumpur and seeing the agency through the pandemic in Malaysia.
July 14, 2020
Find out how PRecious Communications leveraged a mix of content and thought leadership in its public relations campaign to reinforce Software AG's Helix messaging across the region.

How Software AG Empowers Enterprises in the Asia Pacific to Experience True Innovation

Find out how PRecious Communications leveraged a mix of content and thought leadership in its public relations campaign to reinforce Software AG's Helix messaging across the region.
July 9, 2020
History has shown that a crisis resets economies and creates a new normal for businesses. In 2020, what will the new COVID-19 tech winners look like?

Southeast Asian COVID-19 Technology Winners

History has shown that a crisis resets economies and creates a new normal for businesses. In 2020, what will the new COVID-19 tech winners look like?
July 1, 2020
Start-ups don’t have the resources to tackle cyberattacks

Top Five Cybersecurity Tips to Protect Your Start-Up from Cyberattacks

The threat of catastrophic cyberattacks is real, and start-ups don't have resources to invest in strong IT security to tackle cyber attacks. These tips will help.
June 30, 2020
Working in public relations requires one to switch modes from being process-driven to creative, sometimes several times a day. Here's how we do it

Intern Diary: Here’s How We Switch Between Process-Driven and Creative Tasks

Unlike other industries, working in public relations requires one to switch modes from being process-driven to creative, sometimes several times a day. Here's how we do it.
June 30, 2020
As communication professionals, we are in a position to advise companies on how to speak about racial justice, social inclusion, gender equality (and other socially relevant issues). How can we ensure brands get this right?

Tips for Brands to Take a Stand and Get Their Social Messaging Right

As communication professionals, we are in a position to advise companies on how to speak about racial justice, social inclusion, gender equality among other socially relevant issues.
June 25, 2020
With the short timeframe for the elections and restrictions on bigger events and rallies, we expect a significant impact on most businesses' communication strategy including public relations, social media and digital marketing.

Singapore Elections: What It Means for Communication Professionals

With the short timeframe for the elections and restrictions on bigger events and rallies, we expect a significant impact on most businesses' communication strategy including public relations, social media and digital marketing.