Thought Leadership

November 5, 2020
How to launch new products, brands or companies during a global depression?

How to launch new products, brands or companies during a global depression?

Some of the most revered and established companies today were born in times of crisis, WhatsApp, Uber, Groupon and Airbnb — which were formed after the […]
November 3, 2020
Many inadvertently kill their media exposure in its infancy, costing them dearly

Eight Common Mistakes Startups Make That Limit Their Media Exposure

Armed with a novel concept and exciting product, many startups seem well-poised to explode onto the media scene. However, many inadvertently kill their media exposure in […]
November 3, 2020
Unusual marketing campaigns does not mean unconventional, it poses a challenge to achieve results. It also teaches us important lessons.

Unusual Marketing Campaigns and the Learning Opportunities

Sometimes creativity can strike from the strangest places. A unique client request might seem like a waste of time, but not following through can turn out […]
November 2, 2020

How to up your content marketing game with PR?

Brands that are able to woo their consumers over cannot rest on their laurels just yet and assume their consumers are in it for the long […]
October 30, 2020

PRCA SEA Mental Health Week

“Why mental health matters”, a critical topic that was discussed virtually at PRCA SEA Mental Health Week 2020 on 15th October 2020. It is an initiative […]
October 5, 2020
One key consideration Chinese brands can consider before expanding globally is the need to consider professional communication skills.

Lessons we can learn from Chinese brands around global expansion

Working with clients across various verticals, experts from PRecious Communications share some of the best practices on how brands are coping with the economic downturn.
October 5, 2020
From the perspective of a public relations (PR) agency, a lot of communications efforts in Singapore and Southeast Asia hinges on building stronger brand

Devising Brand-Building Strategies for Digital Media

From the perspective of a public relations agency, much of the communications efforts in Singapore and Southeast Asia hinge on building stronger brands. 77 per cent […]
September 30, 2020

Webinar Fatigue – How can you resolve this?

Introduction The number of B2B brands promoting webinars in the United States grew by 36 percent, between February to March 2020, according to Statista. It is […]
August 31, 2020
Working with clients across various verticals, experts from PRecious Communications share some of the best practices on how brands are coping with the economic downturn.

Here’s How Brands in Southeast Asia are Coping with the Economic Downturn

Working with clients across various verticals, experts from PRecious Communications share some of the best practices on how brands are coping with the economic downturn.
August 22, 2020
In light of COVID-19 pandemic, 2020 has seen more companies fast track their digital transformation efforts, merely in a panic state. Understand the five leadership traits required towards achieving digital transformation success.

Five Leadership Traits for Digital Transformation (DX) Success

In light of COVID-19 pandemic, 2020 has seen more companies fast track their digital transformation efforts, merely in a panic state. Understand the five leadership traits required for achieving digital transformation success.
August 11, 2020
We asked the youngest members of the PRecious Communications team which learning skills should communications professionals be sharpening and here’s what they have to say.

Intern Diary: Important Skills For PR Professionals to Pick Up During the Pandemic

We asked the youngest members of the PRecious Communications team which learning skills should communications professionals be sharpening and here’s what they have to say.
August 5, 2020
To help ease the way for businesses and startups, PRecious Communications presented a webinar titled “Building Startup Brands in Times of Constant Change”.

Building Startup Brands in Times of Constant Change

To help ease the way for businesses and startups, PRecious Communications presented a webinar titled “Building Startup Brands in Times of Constant Change”.