Thought Leadership

October 23, 2023
PR professionals, the bridge builders in ESG storytelling, navigate the intersection of business and values. Learn how they play a pivotal role as advisors, distilling complex ESG initiatives into relatable narratives.

ESG Public Relations Need To Be Led With Trust, Truth And Transparency

PR professionals, the bridge builders in ESG storytelling, navigate the intersection of business and values. Learn how they play a pivotal role as advisors, distilling complex ESG initiatives into relatable narratives.
September 28, 2023
Explore how brands resonate with diverse audiences through inclusivity and commitment to cultural celebrations. From campaigns to community impact, discover the keys to brand success.

GenZ Speaks: Storytelling Alchemy and How Brands Can Transform Cultural Festivals into Narratives

The youngest experts from PRecious Communications share how brands can skillfully weave storytelling into their PR and brand narrative to convey the cultural significance behind these local festivals and customs.
September 26, 2023
Discover how ESG is not merely a choice but an essential evolution for Vietnamese businesses, with marketing as the bridge connecting ESG commitments to conscious consumers. Explore the crucial role of PR, marketing, and ethical communications in the evolving business landscape where sustainability is paramount.

ESG and PR: Building Trust and Driving Change in Vietnamese Business

Discover how ESG is not merely a choice but an essential evolution for Vietnamese businesses, with marketing as the bridge connecting ESG commitments to conscious consumers.
September 24, 2023
Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.

How to Wield a Fine-Tuned Brush for Credible Authenticity in Southeast Asia

Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.
September 21, 2023
Quynh Tram NGUYEN, Country General Director of Microsoft Vietnam, shares insights on leveraging AI for innovation and growth with Lars Voedisch, Founder and MD of PRecious Communications. Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences with precision, and measure campaign effectiveness with unprecedented accuracy.

Innovate or Stagnate: Harnessing Marketing and Communication’s Value in the Age of AI

Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences precisely, and measure campaign effectiveness with unprecedented accuracy.
September 15, 2023
In the bustling startup ecosystem of the Philippines, the decision to be a second mover is gaining prominence. Explore the transformative journey of startups in this dynamic region and how they strategically position themselves for growth.

Philippines’ Startup Ecosystem: The Strategic Advantage of Second Movers and Thriving Through Partnerships

Discover the strategic advantages of second movers and the role of partnerships in Philippines' thriving startup landscape.
September 7, 2023
Explore the rise of hybrid work models, the significance of soft skills, and the role of AI in Vietnam. Learn how PR, marketing, and communications can help businesses attract and retain talent.

AI and Hybrid Work: Shaping the Future of Work in Vietnam through Effective Communications

Explore the rise of hybrid work models, the significance of soft skills, and the role of AI in Vietnam. Learn how PR, marketing, and communications can help businesses attract and retain talent.
August 25, 2023
Learn why even iconic brands must adapt, innovate, and establish personal connections with their audience, especially in digital-centric landscapes.

Barbie’s Singapore Odyssey: A Study in Millennial Indifference and Branding Strategies

Discover the intriguing reasons behind Singapore millennials' disinterest in Barbie. Find out how your brand can avoid similar pitfalls with expert PR and marketing advice.
August 24, 2023
The aftermath of the 1975 incident in Malaysia - Understand how brands can balance cultural respect and brand perception globally.

The 1975 Pop Band Incident: Cultural Communications Lessons for Brands

Explore Marketing Interactive's coverage of the 1975 incident and Joey Gan's insights. Understand how brands can balance cultural respect and brand perception globally.
August 22, 2023
Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.

Unleashing Vietnam’s Global Potential – PR and Marketing Tips to Expand Beyond Borders

Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.
August 21, 2023
Step into VNG's world, Vietnam's tech giant, as they go global and overcome geographical barriers. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.

Lessons from VNG’s Success: Authentic Brand Integration in Vietnam’s Gaming Landscape

Step into VNG's world, Vietnam's tech giant, as they go global. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.
August 15, 2023
Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.

Navigating Stormy Seas: A Guide for Startups in Tackling Rumors and Crisis

Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.