Thought Leadership

October 12, 2022

How newsroom tactics can help with your content marketing efforts

Some corporate leaders are natural born communicators. They have expertise in crafting content narratives that deliver insightful stories on brand and marketing, and the media frequently […]
September 8, 2022

ESG education still a big challenge in Indonesia, PRecious’ Joyce Hutapea tells Marketing Interactive

With the ever increasing global push for sustainability and environmental impact management, how is Indonesia approaching ESG? Our very own Joyce Hutapea, Market Lead for Indonesia, weighs […]
September 7, 2022

The Southeast Asian Decade And The Role Of Strategic Communications

The last few years have definitely set the stage for the Southeast Asian decade: The region is poised to become the fourth largest economy within eight […]
August 18, 2022
the pr playlist

The PR Playlist: Music to Awaken the Creative Spirit

Music has been known for its therapeutic and mood-boosting properties. Many venues use songs as background music to create a certain ambience: Fine dining restaurants typically […]
June 30, 2022
FUSE x PRecious Communications

Uncovering the Truth: PR Storytelling, Ethics and Trust in Southeast Asia

In a recent episode on FUSE,  Lars Voedisch, Principal Consultant and Managing Director at PRecious Communications, chatted with Dan Gold about ethics, business, localised communications and […]
May 18, 2022
Works of fiction to get your creative juices flowing

Works of Fiction to Get Your Creative Juices Flowing

Even the best communications professionals occasionally have days when they find themselves short of words. While some fresh air, taking a walk, or yoga exercises may […]
May 10, 2022

Putting Sensitivity, Tact and Authenticity at the Heart of Sustainability Initiatives

In recent years, media has been replete with ubiquitous displays of sustainability initiatives, from ads highlighting brands’ eco-friendly ingredients to beach cleanup days and newsjacking campaigns […]
April 6, 2022
LifeLong Customer Podcast

The Importance of Understanding Culture Before Marketing in Southeast Asia

For marketers who want to expand to Southeast Asia and tap into the endless opportunities it presents, trust is key. In a recent episode on The […]
March 28, 2022
MAR 2022 - How to respond to the misinformation war

How to Respond to the Misinformation War

While not entirely new, the issue of brazen misinformation has been thrust into the spotlight again amidst the ongoing war between Ukraine and Russia. With the […]
January 28, 2022
The Comms Climate Around Climate Change

Views from the Top: The Comms Climate Around Climate Change

ESG and sustainability have become dominant topics in public debates. Environmental activists have put climate change in the spotlight. Politicians and the general public have picked […]
January 26, 2022
How to Engage the Media When You Have Nothing to Announce

How to Engage the Media When You Have Nothing to Announce

While undoubtedly a staple for the public relations (PR) industry, the press release is just one communications medium for spreading information about a company or brand. […]
January 4, 2022

Ethics as the Voice of PR: Championing Truth and Transparency Over Embellishments

There is an old dictum most professionals in the service industry live by: “The client is always right.” Public relations, or PR, is certainly one of […]