Thought Leadership

May 6, 2021

Views From the Top: Sustainability Trends Across Industries and Their Impact

Climate activists such as Greta Thunberg have set the stage for conversations around climate change and the call to climate action. However, realising the green vision […]
May 6, 2021

Breaking Down the Communications Great Wall to Realise Success in Southeast Asia

Amidst mounting tensions from the East-West trade war and China’s constricting local regulatory landscape, Chinese companies are setting their sights beyond the Great Wall. They are, […]
May 6, 2021
Perception of PR - PRecious

Intern Diaries: How Has Your Perception of PR Evolved Since Your PRecious Internship?

Movies often portray a PR professional’s life as one full of glitz, glamour and intrigue, with red carpet events, toasts of champagne  and launch parties rounding […]
April 22, 2021

Thinking Regional, Acting Local in Southeast Asian PR

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local […]
April 9, 2021
Views from the Mill - Featured Image

Views From the Mill: Who Is Your Female Role Model?

We are entering a new era of empowerment for women in the workforce. And it’s thanks to generations of great women who have been constantly challenging the […]
April 9, 2021
Views from the Top - Featured Image

Views From the Top: What Is One Advice You Wish Someone Told You When You Were Just Starting Your PR Journey?

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But […]
April 9, 2021
Strategic Planning for Public Relations in Australia & New Zealand

Strategic Planning for Public Relations in Australia and New Zealand

Just like any other market, the Australia and New Zealand market has its own set of cultural nuances and media practices that communications practitioners would need […]
April 7, 2021
Clubhouse Marketing - PRecious Communications

How to Make Sense of Clubhouse Marketing: Should You Join the Clubhouse?

There’s a new cool kid on the social media block: Anyone who’s been following the social media landscape has probably heard about Clubhouse – which exploded […]
March 4, 2021
SPAC mergers - PRecious Communications

Seizing Opportunities as Southeast Asia Enters a SPAC-tacular Era

While traditional IPOs have been making headlines for the past couple of years, special purpose acquisition companies (or SPACs) are increasingly becoming more commonplace, potentially overtaking […]
March 4, 2021

Views From the Top: How Should We as Communicators Tailor Our Approach Better in Light of National-level Initiatives?

One thing we’ve learned in our years as PR practitioners is that for our media friends, covering national announcements such as Singapore Budget 2021 is a […]
March 4, 2021
PR in the new normal - PRecious Communications

PR Folks – There’s Nowhere to Go but Online

There is no denying it: In the new normal, the same old PR tricks just won’t cut it anymore. With a slew of social distancing measures […]
February 4, 2021
Public Relations and Life under Malaysia's MCO 2.0 - PRecious Communications

Learnings and Musings on Public Relations and Life Under Malaysia’s MCO 2.0

With the pandemic continuing to put strains on Malaysia’s healthcare systems, the government has tightened COVID-19 restrictions by implementing a two-week Movement Control Order (MCO) quite […]