Thought Leadership

March 4, 2021

Seizing Opportunities as Southeast Asia Enters a SPAC-tacular Era

While traditional IPOs have been making headlines for the past couple of years, special purpose acquisition companies (or SPACs) are increasingly becoming more commonplace, potentially overtaking […]
March 4, 2021

Views From the Top: How Should We as Communicators Tailor Our Approach Better in Light of National-level Initiatives?

One thing we’ve learned in our years as PR practitioners is that for our media friends, covering national announcements such as Singapore Budget 2021 is a […]
March 4, 2021

PR Folks – There’s Nowhere to Go But Online

There is no denying it: In the new normal, the same old PR tricks just won’t cut it anymore. With a slew of social distancing measures […]
February 4, 2021

Learnings and Musings on Public Relations and Life under Malaysia’s MCO 2.0

With the pandemic continuing to put strains on Malaysia’s healthcare systems, the government has tightened COVID-19 restrictions by implementing a two-week Movement Control Order (MCO) quite […]
February 4, 2021

Why is it that business leaders seem to be more trusted than other established institutions?

Trust in business leaders has been growing notably during the COVID-19 pandemic. The public appears to trust them more than established institutions, especially when these business […]
February 4, 2021

The start of Southeast Asia’s rise – and how it matters to communicators

More global brands are setting their sights on Southeast Asia (SEA), which is expected to witness remarkable and sustained growth in the next decade—especially setting up […]
January 8, 2021
What have learned from 50 hours of webinars?

What have we learned from 50 hours of webinars?

The pandemic has disrupted how organisations interact with stakeholders. It involves shifting from seminars, conferences, roadshows, and talk shows to digital platforms for delivering educational talks, […]
January 8, 2021
What is the one thing that was unmissable in 2020

What is the one thing that was unmissable in 2020?

2020 has arguably been the most challenging year for businesses and employees – mostly thanks to COVID-19. The pandemic impacted a few businesses. Offices started employing […]
December 1, 2020

How would the signing of the RCEP agreement impact the PR industry in the region?

Fifteen APAC countries signed a mega free trade deal on 15th November 2020 in an annual summit comprising of Southeast Asia leaders and regional partners. Its […]
December 1, 2020

Optimise your PR and Shopping Season

COVID-19 has caused a strong shift in consumer purchasing patterns, and holiday shopping is one prime example that reflects this. Consumers have always demanded more with […]
November 5, 2020
How to launch new products, brands or companies during a global depression?

How to launch new products, brands or companies during a global depression?

Some of the most revered and established companies today were born in times of crisis, WhatsApp, Uber, Groupon and Airbnb — which were formed after the […]
November 3, 2020
Many inadvertently kill their media exposure in its infancy, costing them dearly

Eight Common Mistakes Startups Make That Limit Their Media Exposure

Armed with a novel concept and exciting product, many startups seem well-poised to explode onto the media scene. However, many inadvertently kill their media exposure in […]