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Elite team
at PRecious

Reimagine experiences and create products that win hearts, move markets, and shape a better future.

Lars Voedisch, a communications veteran with 20+ years of experience, globally recognized in brand reputation management. He founded PRecious Communications, a consultancy guiding startups, SMEs and industry leaders. A sought-after speaker, Lars shares his expertise on leadership and communications globally. Recognized for his accomplishments, Lars received the “Best Personal Brand Award” in 2017.

LEADERSHIP

Lars Voedisch

Founder, Group CEO

Sharon brings 20+ years of experience at industry giants like TBWA and Ogilvy. Rising through the ranks to Client Services Director, she honed expertise across diverse sectors. Sharon transitioned to New Business at Dentsu in 2015 and shifted to talent management in 2018, crafting People & Culture policies that foster goal-aligned organizational cultures.

LEADERSHIP

Sharon Koh

Regional Head of People and Culture

Shio brings 25+ years of financial expertise from Ogilvy & Mather and Grey Group. A skilled strategist with a deep understanding of complex finances, he refines data-driven plans to propel organizational growth. Shio seamlessly integrates financial acumen with overarching business goals, fostering strong cross-functional partnerships for tangible results.

LEADERSHIP

Shio Jyh Huat

Chief Financial Officer

PR & marketing communications leader with 15+ years’ experience, Robin excels in developing integrated campaigns (strategy, retail, crisis). He previously led the consumer practice at Allison+Partners, driving success for prestigious clients (Plaza Singapura, Marina Bay Countdown). Now at PRecious Communications, Robin leverages his expertise as a trusted advisor, leading B2B & B2C efforts.

INC, LIFE

Robin Chang

Senior Vice President

Arun’s 18-year expertise help bridge communication gaps. A wordsmith and strategist, she translates complex ideas into captivating stories for brands. From journalism to PR, she’s guided industry leaders, and now a trusted advisor connecting ideas and people for PRecious Communications. Every brand, she believes, has a story waiting to be heard.

EDGE, SPARKS

Arundhati Saha

Vice President, Strategic Advisory

A seasoned marketing leader with over two decades of experience in leading integrated campaigns across APJ. Her expertise lies in fostering high-performing, geographically dispersed teams to deliver innovative solutions and overcome complex brand challenges, using data-driven insights to craft strategic marketing initiatives such as social media, digital marketing and lead generation.

IMPACT

Pauline Yoong

Regional Head of Digital

With over 12 years of experience, Paolo has earned recognition of being the trusted advisor of leaders in diverse markets. An adept communicator, his expertise encompasses corporate branding, stakeholder management, and crisis management. At PRecious Communications, Paolo leads the Philippines market’s expansion as Country Lead and Regional Business Director.

Philippines

Paolo Alba

Country Lead and Regional Business Director

Joey has 20 years of experience and brings wealth of expertise in strategic communications at renowned agencies like RAPR Mileage Communications and Ogilvy Malaysia. She has guided and led a diverse clientele, from corporate giants to lifestyle brands, cutting-edge tech companies, automakers, healthcare providers, GLIC, GLC, and educational institutions.

MALAYSIA

Joey Gan

Country Lead