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WE’RE HERE TO PROTECT IT.

During a crisis, talk to people you trust.

Strategic Communications Support for COVID-19

The Coronavirus has already had a seismic economic impact on us all, affecting every business and every family across the globe. We don’t yet know how bad it will get or how this will end. We are in uncharted waters.

Many consumers are turning to the online space and want brands to keep their social channels ‘normal’. With the front pages of national papers and websites dominated by COVID-19, there are many media titles that need content that isn’t focused on the pandemic.

Let us help you keep your content informative, aspirational and engaging.

Big or small, local or international.
We’ve got your back at every stage of your business.

PRecious Edge

PRecious Edge works with leading global, regional and local technology brands to educate stakeholders and create compelling brand narratives through purposeful story-telling.

PRecious INC

We have a dedicated team specialising in working in corporate, government and business-to-business environments to create impactful brand awareness and thought leadership.

PRecious LIFE

Uprooting the conventional approach of public relations, the Life team offers integrated marketing and public relations solutions that propel brands forward.

 At PRecious, we are deeply involved in the startup ecosystem, enabling us to adjust the combination of speed, high level advisory and at the same time very practically rolling up our sleeves to simply get things done.

What’s Happening at PRecious

June 19, 2020
Lars Voedisch discusses how brands can make their message stand out amid COVID-19 stories. He also highlighted how the agency is keeping employee morale high along with adopting innovative approaches to marketing and client offerings.

Telum Interview: Work and Life at PRecious Communications During the Pandemic

Lars Voedisch discusses how brands can make their message stand out amid COVID-19 stories. He also highlighted how the agency is keeping employee morale high along with adopting innovative approaches to marketing and client offerings.
March 24, 2020
PRecious is shortlisted for four categories at the PR Awards 2020 by MARKETING magazine. They include Lifestyle & Travel, B2B, Banking & Financial Services and Best Use of Micro / Niche Influencers.

PRecious Communications Shortlisted for Four Categories at the PR Awards 2020

PRecious is shortlisted for four categories at the PR Awards 2020 by MARKETING magazine. They include Lifestyle & Travel, B2B, Banking & Financial Services and Best Use of Micro / Niche Influencers.
March 20, 2020
Crisis communications lessons are all around us. Lars Voedisch highlights three crisis management tips that businesses can learn from the Singapore Government’s handling of Covid-19.

Key Crisis Communication Lessons to Learn from Singapore’s Handling of Covid-19

Crisis communications lessons are all around us. Lars Voedisch highlights three crisis management tips that businesses can learn from the Singapore Government’s handling of Covid-19.
March 11, 2020
PRecious Communications, in partnership with Pikkal, is thrilled to announce the launch of “PRecious Conversations,” a communications related podcast.

Launching PRecious Conversations – The Communications Podcast for Southeast Asia

PRecious Communications, in partnership with Pikkal, is thrilled to announce the launch of “PRecious Conversations,” a communications related podcast.
February 26, 2020
PRecious Communications was shortlisted in seven categories for the 2020 PRCA Awards including Medium Consultancy of the Year and several client campaigns across consumer, enterprise, and startups.

PRecious Communications Shortlisted for Seven PRCA 2020 Awards

PRecious was shortlisted in seven categories for the 2020 PRCA Awards including Medium Consultancy of the Year and several client campaigns across consumer, enterprise, and startups.
February 24, 2020
Taking control of the communication process and swift measures to affirm trust will help to reduce business impact and improve confidence in the economy.

PRecious in The Business Times: Silver Bullets from the Budget

Lars Voedisch highlights that by taking control of the communication process and swift measures to affirm trust, the Singapore government will help to reduce business impact and improve confidence in the economy.
February 21, 2020
We live in an environment where it seems that urgent always beats important. Here's how businesses can increase operational efficiency.

Tips on Increasing Operational Efficiency When Businesses are Understaffed

We live in an environment where it seems that urgent always beats important. Here's how businesses can increase operational efficiency when they are understaffed.
February 15, 2020
Governments and businesses should be prepared with a solid crisis communications plan. Responses need to show transparency and should humanise the brand.

Crisis Communications In the Age of Coronavirus – Combating Fear and Distrust

Governments and businesses should be prepared with a solid crisis communications plan. Responses need to show transparency and should humanize the brand.
February 14, 2020
In the face of Covid-19, customers have the right to go on with their lives. Brands need to acknowledge the situation but not stop with their business strategies.

Effective Communications and the Importance of Timing

In the face of Covid-19, customers have the right to go on with their lives. Brands need to acknowledge the situation but not stop with their business strategies.

What We Think

June 30, 2020
Working in public relations requires one to switch modes from being process-driven to creative, sometimes several times a day. Here's how we do it

Intern Diary: Here’s How We Switch Between Process-Driven and Creative Tasks

Unlike other industries, working in public relations requires one to switch modes from being process-driven to creative, sometimes several times a day. Here's how we do it.
June 30, 2020
As communication professionals, we are in a position to advise companies on how to speak about racial justice, social inclusion, gender equality (and other socially relevant issues). How can we ensure brands get this right?

Tips for Brands to Take a Stand and Get Their Social Messaging Right

As communication professionals, we are in a position to advise companies on how to speak about racial justice, social inclusion, gender equality among other socially relevant issues.
June 25, 2020
With the short timeframe for the elections and restrictions on bigger events and rallies, we expect a significant impact on most businesses' communication strategy including public relations, social media and digital marketing.

Singapore Elections: What It Means for Communication Professionals

With the short timeframe for the elections and restrictions on bigger events and rallies, we expect a significant impact on most businesses' communication strategy including public relations, social media and digital marketing.
June 23, 2020
When it comes to the public relations profession, most often it is our job to stay in the background and let others and their stories shine.

Public Relations Isn’t Considered an Essential Job – and That’s Okay

When it comes to the public relations profession, most often it is our job to stay in the background and let others and their stories shine.
June 22, 2020
Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, what works and what doesn't, common mistakes, myths and misperceptions, what the future holds for the industry and what companies can do differently to maximise the effect.

Public Relations 101 – Storytelling for Startups and Enterprises

Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, common mistakes, myths and misperceptions.
May 29, 2020
The post-lockdown world will be full of caution and uncertainties. Here's how to build and express your brand when you can't really plan ahead.

Tips to Build and Express Your Brand When You Can’t Really Plan Ahead

The post-lockdown world will be full of caution and uncertainties. Here's how to build and express your brand when you can't really plan ahead.

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