Award-winning multi-market integrated communications agency PRecious Communications has announced strategic appointments in a bid to strengthen its offerings while embracing a dynamic and innovative approach to meet evolving industry demands across Southeast Asia and beyond.
Formerly serving as the Vice President for Brand Communications and Strategy, Robin Chang has taken on the position of Senior Vice President for Life (consumer brands) and INC (corporate and government practice). Simultaneously, Arundhati Saha, previously the Director of Strategic Advisory, has been appointed as the Vice President for Strategic Advisory, overseeing the Edge (technology) and Sparks (startups) teams.
“Robin and Arun, alongside their teams, have been instrumental in the continued growth of PRecious Communications by providing strategic client advisory. Their leadership and collaborative efforts have not only steered our agency through challenges but have also laid the foundation for continued innovation and excellence,” Lars Voedisch, Founder and Managing Director, PRecious Communications said. “It is a real blessing to have such dedicated, caring and experienced leaders within our own ranks, continuously growing our forward-thinking team at PRecious. I look forward to them continuing to delight our clients with innovative solutions and exceptional service in their new roles.”
With over 15 years of extensive experience in communications, Robin has successfully managed a diverse portfolio of clients, spearheading award-winning campaigns for renowned brands, including Geneco, Artbox Singapore, Bosch Home Appliances, and the Singapore Kindness Movement, among others. In his new role, he will be expanding core capabilities around Life and INC’s specialties into PRecious’ key growth markets, which include Malaysia, Indonesia, the Philippines, Hong Kong, and Vietnam.
“I am very thankful for this opportunity to expand my portfolio and foster growth both in our team and the business, spanning regional corporate, consumer, and integrated endeavours. My vision is to implement best practices that transcend PR advisory and consulting, crafting brand-led initiatives woven with compelling storytelling that significantly influence business growth,” said Robin.
Arun, meanwhile, brings two decades of experience leading client relationships across various industries, including cybersecurity, managed services and data infrastructure. In her capacity as the new Vice President for Strategic Advisory for Edge and Sparks, her goal is to leverage this wealth of expertise to drive innovative strategies that meet the unique challenges of the technology sector.
“I am excited to take on this new challenge, especially at a time when Southeast Asia’s digital economy is on an upward trajectory. My focus includes adding significant depth to the team and expanding our expertise into the region as we collaborate even closer with the newly minted capabilities of PRecious IMPACT to address client challenges and deliver integrated solutions,” Arun explained.
These appointments mark a pivotal moment for PRecious Communications, signifying a commitment to strengthen capabilities, foster innovation, and usher in a new chapter with cohesive and forward-thinking leadership under Robin and Arun. PRecious Communications looks forward to their continued legacy of delivering award-winning solutions and exceptional service in the integrated communications landscape.