The Fintech Association of Malaysia (FAOM) has announced a strategic collaboration with PRecious Communications, a regional PR agency headquartered in Singapore, with several offices located across Southeast Asia. Together with the PRecious Malaysia team, the partnership is expected to drive greater awareness and reach to support the vital efforts of FAOM.
FAOM has played a pivotal role in driving various fintech initiatives within Malaysia, earning recognition from Bank Negara Malaysia, the Securities Commission and other statutory bodies entrusted by the Government to develop and manage the industry. FAOM also has numerous regional partnerships with other Associations and industry bodies, such as the Singapore, Hong Kong, Thailand and Indonesian Fintech associations.
As part of the collaboration, PRecious will join FAOM as a member, granting it access to exclusive events and opportunities to gain insights into optimal practices in the industry to enhance its Fintech practice further.
In return, FAOM members will enjoy tools, resources, and opportunities to better their ability to approach media (both domestically and regionally) to curate a more robust narrative surrounding their businesses and unique digital offerings.
“We look forward to working with PRecious Communications as a communications partner. Their experience with startups and fintech companies across the region solidifies their entrenchment in the market, and we can tap into that scope of expertise to drive the tech and innovation space for our members. Their counsel will assist our membership in curating a strong narrative surrounding their growth. We are excited to welcome them into the FAOM fold,” said Wilson Beh, President of FAOM.
“PRecious Communications Malaysia is excited to join forces with FAOM to support their initiatives,” stated Joey Gan, PRecious Communications Malaysia Market Lead. “Fintech is primed for technological advancement in the Malaysian market. Thanks to a growing middle class, high mobile usage, and government backing. There is an emphasis on digital payments, insurtech, remittances, blockchain, and crowdfunding. Our partnership with FAOM is significant as it offers practical insights, empowering industry leaders and equipping businesses with tools to navigate diverse market challenges.”
Moving ahead, FAOM is committed to its mission of evolving into a dynamic national platform dedicated to advancing fintech in Malaysia. The association strategically reinforces and elevates its presence in the fintech sector by cultivating thought leadership and exerting influence in policy-making while actively participating in new fintech initiatives. One ongoing initiative, for instance, entails FAOM’s pivotal role in shaping the inaugural module that incorporates fintech topics into the FStep program, a program run by ABS and curated by Bank Negara Malaysia, towards developing a robust talent pipeline for the banking industry.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.