Elite team
at PRecious
Lars Voedisch, a communications veteran with 20+ years of experience, globally recognized in brand reputation management. He founded PRecious Communications, a consultancy guiding startups, SMEs and industry leaders. A sought-after speaker, Lars shares his expertise on leadership and communications globally. Recognized for his accomplishments, Lars received the “Best Personal Brand Award” in 2017.
With over 12 years of experience, Paolo has earned recognition of being the trusted advisor of leaders in diverse markets. An adept communicator, his expertise encompasses corporate branding, stakeholder management, and crisis management. At PRecious Communications, Paolo leads the Philippines market’s expansion as Regional Vice President & Country Lead (Philippines).
Sunita Kanapathy is a communications veteran with over 25 years of experience, including key leadership roles at Ogilvy Malaysia. She has a strong track record leading integrated communications for multinational and regional brands, specializing in the financial services, healthcare, and travel sectors, and possesses a deep familiarity with Southeast Asian market dynamics.
Sarah is Director of the Edge practice at PRecious Communications. She specializes in corporate reputation, public affairs, stakeholder engagement and strategic communications. Her regional and global brand experience includes LinkedIn, AWS, Money2020, Organon, and Takeda.
Busakorn delivers strategic communication with 24+ years of experience. Proven track record collaborating with industry leaders (Dell, Google, HTC) and government entities (ETDA) across tech (Palo Alto Networks), energy (Trinasolar, ABB) and sustainability sectors. Extensive agency and brand experience (Schneider Electric, IBM) coupled with a journalism foundation ensures clear, impactful messaging.
A seasoned PR professional with 9+ years experience, Hien crafts winning campaigns across industries. She has worked with top brands like Abbott, AEON, Synology, and Emirates Airlines. Notably, Hien led Meta’s Vietnam communications for 4 years. Based in Vietnam, her local expertise and strong media connections guarantee results.
Ridzki Noviansyah is a Director at PRecious Communications Indonesia. He brings a unique background spanning 15 years in clinical research and pharmaceutical trials across Southeast Asia, combined with global think tank policy experience. He advises multinational companies on Indonesian market entry, specializing in data infrastructure, defense, fintech, sustainability, and technology.
