W e are an integrated communications agency which combines traditional and digital capabilities to provide holistic communications consultancy to our clients.
PRecious Communications was founded in 2012 by Lars Voedisch, a veteran PR and Corporate Communications expert who has grown, built and defended brands across Asia Pacific and beyond. Tapping into his wealth of industry experience, Lars bootstrapped the agency, eventually attracting home-grown and international talents to make PRecious Communications what it is today.
PRecious is considered one of the top 5 Tech PR firms in the APAC region, having received numerous nominations and honourable mentions for its B2C, B2B and Startup practices.
Meet the Team
Here at PRecious Communications, we are committed to remaining a boutique service-oriented agency. It makes us more agile and more effective at collaborating with our clients to provide communication solutions.
Collectively, our small and energetic team has over 50 years of senior experience in the PR industry. Together, we have proven competence in creating integrated communication solutions that employ traditional and digital media effectively across startups, admired brands, rising stars and some of the most established companies around the globe.
Managing Director, Principal Consultant
Lars is an experienced global communications and business professional with over 15 years expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective.
He started PRecious Communications in 2012 out of Singapore. In the first five years the firm has grown into a 30+ people strong regional integrated, strategic communications consultancy, which works not only with global market leaders but especially with young brands and startups, including six unicorns, three Eduardo Saverin-funded ventures and two Rocket Internet companies.
Based on his strong background in business development, communications and team leadership, he drives impactful communications strategies that contribute to companies’ growth objectives.
Lars has worked with some of the most exciting brands in their respective industries, incl. AT&T, Bundesliga, Citi, Coca Cola, DBS, DHL, Evernote, Fidelity Investments, Heineken, Huawei, Jabra, McAfee, Porsche, P&G, Standard Chartered Bank, Yahoo!, Young Living. Lars is a sought-after commentator, trainer and speaker on leadership, social media and strategic communications with worldwide engagements that include Australia, China, Dubai, Europe, Japan, Latin America and South East Asia.
In 2017, The Marketing Institute of Singapore honoured Lars with the “Best Personal Brand Award – Public Relations Strategist” for his continuous work of educating and sharing insights about the world of public relations.
Lars holds a Master of Economics from the University of Hannover, Germany.
Head, PRecious INC. (B2B Practice)
Melinda is a seasoned communications professional with over 15 years of experience in the Media and Public Relations industry. In her current role as Practice Head of B2B at PRecious Communications, Melinda contributes to the growth and performance of the practice through leading key client relationships, developing talents within the practice, ensuring quality of service, and developing new business opportunities. She works closely with a dedicated team supporting clients in the corporate, enterprise technology and martech/adtech sectors and is involved in steering PR programs to help regional clients achieve their desired business and PR outcomes.
Prior to joining PRecious, Melinda worked at EASTWEST Public Relations and Philippine Burson-Marsteller affiliate Strategic Edge, Inc. She worked as a journalist and researcher in the early stages of her career.
Head, PRecious Sparks (Startup Practice)
Prayaank heads the Growth and Innovation teams at PRecious Communications. In his role, he helps in identifying, planning and driving the agency’s regional growth, as well as leading its fast-growing startup practice, SPARKS.
As a communications professional, he brings a strong technical understanding to his role, having supported domestic, regional and global public relations campaigns from Singapore. This includes driving global communications for close to 50 startups and investment firms—from seed stage through to exit, and beyond.
He graduated from the Singapore Management University with a double major in Marketing and Corporate Communications.
Head, PRecious LIFE (Consumer Practice)
Robin’s vast experience in corporate communications, public relations and business development have equipped him with the knowledge to develop PR campaigns in boosting awareness and sales leads for business-to-business and business-to-consumer clients.
His diverse portfolio which includes beauty, entertainment, lifestyle, and sports brands has given him the edge in developing innovative campaigns that connects people to his clients. Some of the campaigns he has worked with include Artbox, Castlery, the Council for Third Age, Funding Societies, Jabra, LG Electronics, NBC Universal, Porsche and the Singapore Kindness Movement.
As the head of the consumer practice at PRecious, Robin is passionate about bringing the best ideas to the client to win the hearts and minds of their customers.
Lead, PRecious Indonesia
Francisca is a PR veteran, with over 10 years of experience across Indonesia and Singapore. Her expertise is in media relations strategy, crisis management and public affairs PR. In Singapore, she worked with a variety of clients from startups to MNCs. She has successfully implemented major reputation recovery campaigns for ultra-high net worth clients, Presidency PR and government agencies in Indonesia.
To boost our effectiveness in Southeast Asia, we have established branches in Indonesia, Philippines and Thailand, with partners in markets like Malaysia and Vietnam. Beyond this region, we also have an office in Australia, and partnerships in China, Hong Kong, India, Japan, Korea, and Taiwan. Our independence and regional expertise make us an asset to companies keen to grow their exposure in Southeast Asia.