Our Story

The PRecious Communications team
W e are an integrated communications agency which combines traditional and digital capabilities to provide holistic communications consultancy to our clients.

PRecious Communications was founded in 2012 by Lars Voedisch, a veteran PR and Corporate Communications expert who has grown, built and defended brands across Asia Pacific and beyond. Tapping into his wealth of industry experience, Lars bootstrapped the agency, eventually attracting home-grown and international talents to make PRecious Communications what it is today.

PRecious is considered one of the top 5 Tech PR firms in the APAC region, having received numerous nominations and honourable mentions for its B2C, B2B and Startup practices.

Meet the Team

Here at PRecious Communications, we are committed to remaining a boutique service-oriented agency. It makes us more agile and more effective at collaborating with our clients to provide communication solutions.

Collectively, our small and energetic team has over 50 years of senior experience in the PR industry. Together, we have proven competence in creating integrated communication solutions that employ traditional and digital media effectively across startups, admired brands, rising stars and some of the most established companies around the globe.

Lars Voedisch

Managing Director, Principal Consultant

Lars is an experienced global communications and business professional with over 15 years expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective.

He started PRecious Communications in 2012 out of Singapore. In the first five years the firm has grown into a 30+ people strong regional integrated, strategic communications consultancy, which works not only with global market leaders but especially with young brands and startups, including six unicorns, three Eduardo Saverin-funded ventures and two Rocket Internet companies.

Based on his strong background in business development, communications and team leadership, he drives impactful communications strategies that contribute to companies’ growth objectives.

Lars has worked with some of the most exciting brands in their respective industries, incl. AT&T, Bundesliga, Citi, Coca Cola, DBS, DHL, Evernote, Fidelity Investments, Heineken, Huawei, Jabra, McAfee, Porsche, P&G, Standard Chartered Bank, Yahoo!, Young Living. Lars is a sought-after commentator, trainer and speaker on leadership, social media and strategic communications with worldwide engagements that include Australia, China, Dubai, Europe, Japan, Latin America and South East Asia.

In 2017, The Marketing Institute of Singapore honoured Lars with the “Best Personal Brand Award – Public Relations Strategist” for his continuous work of educating and sharing insights about the world of public relations.

Lars holds a Master of Economics from the University of Hannover, Germany.

Prayaank - photo website

Prayaank Gupta

Head of Growth & Innovation

Prayaank heads the Growth and Innovation teams at PRecious Communications. In his role, he helps in identifying, planning and driving the agency’s regional growth, as well as leading its fast-growing startup practice, SPARKS.

As a communications professional, he brings a strong technical understanding to his role, having supported domestic, regional and global public relations campaigns from Singapore. This includes driving global communications for close to 50 startups and investment firms—from seed stage through to exit, and beyond.

He graduated from the Singapore Management University with a double major in Marketing and Corporate Communications.

Robin Chang

Robin Chang

Regional Head, Client Advisory

Robin’s vast experience in PR and marketing communications have equipped him with knowledge in developing integrated PR and digital campaigns for corporate and consumer brands. Having close to 15 years of experience, Robin was instrumental in creating brand campaigns and led strategic counsel in areas pertaining to retail, new retail, and issues and crisis management.

Previously, Robin worked at Allison+Partners, managing the integrated consumer practice where he led multiple consumer and retail campaigns with creative communications programmes to achieve brand loyalty and stickiness with different stakeholders, thus driving footfall to retail malls and events in Singapore.

Some of the brands that Robin has worked on include Plaza Singapura, NEX, Artbox Asia, Ascott Orchard, Brotzeit, Carousell, foodpanda, honestbee, Marina Bay Singapore Countdown, Singapore Kindness Movement, YOTEL, Young Living, Bosch Home Appliances, Carousell, Food Republic and more.

Robin is part of the founding team of PRecious Communications and now provides strategic direction and leadership in the corporate, consumer and integrated marketing communications practices regionally.

Ary Kim, Client Services Director, PRecious INC

Ary Kim

Client Services Director

Ary has over twelve years of public relations experience in corporate, consumer and financial communications in China, Korea and Singapore.

Ary has trained executives preparing them for media interviews, issues management and change communications. Prior to joining the Singapore office, Ary managed the Integrated & Digital team and led strategic communications, brand equity, creative communications and social media programs across financial services, real estate, legal services and consumer products at Burson-Marsteller Korea.

Having also worked in China, Ary was the lead strategist at Weber Shandwick Beijing, managing regional and local credentialing & media programs and brand equity communications for Procter & Gamble’s Pantene & Clinicare product lines, working in close coordination with ad, digital and branding agency partners.

Previously, Ary worked in corporate and financial communications at Weber Shandwick Korea and Edelman Korea where she was the fastest-growing account owner specialized in strategic communications, issue management, executive visibility & media training, and corporate branding.Some of her current and former key clients include Fave, Perx, Carsome Accenture, Frasers Property, Goodyear, Fitbit, Educational Testing Service (ETS), AIG Global Real Estate, Goldman Sachs, Standard & Poor’s, The Carlyle Group, Procter & Gamble, Canola Council of Canada, Delta Air/Northwest Airlines, Qualcomm, and Portman Holdings.

Busakorn Srisongkhroh

Lead, PRecious Thailand

Busakorn has more than 24 years in content development and marketing management. Her past accounts include Dell Corporation (Thailand), HTC Thailand, Google Thailand, FiberOne, ETDA (Electronic Transactions Development Agency), Toyota Tsusho Nexty Electronics, AppSynth, HomeyMee, DEPA (Digital Economy Promotion Agency), Thailand Greenhouse Gas Management Organization (Public Organization) to name a few.

Prior to joining PRecious Communications as, she was the marketing communication specialist for Schneider (Thailand) Ltd, account manager for APPR Media Co., communication specialist for IBM Thailand and IBM Solutions Delivery, news editor for Business.com magazine and Internet Magazine and IT journalist for Thailand Times.

Clarence Lim, Client Services Director, PRecious SPARKS

Clarence Lim

Client Services Director

With more than 12 years of communications experience, Clarence’s career spans global and boutique PR agencies, in-house roles and even time as a journalist. His experience covers verticals in financial services, financial technology, enterprise and consumer technology, healthcare and government communications.

He has spent the last five years deeply involved in the start-up and innovation space in Singapore, leading communications programmes announcing multi-million dollar funding rounds and market launches for start-ups all over the world with a focus on Southeast Asia, covering Venture Capitalists, start-up accelerators, consumer and enterprise technology applications and platforms. Prior to that, he cultivated his expertise in the financial services industry, with a stint as a corporate communications representative for a Singapore-based regional bank, and supporting financial services players in payments, insurance, banking and regulatory bodies while at a global Public Relations agency.

Clarence has experience programming and executing multi-disciplinary campaigns covering media relations, owned and earned content, events, paid and earned social media, and influencer engagement.

Rajiv Menon, Client Services Director, PRecious EDGE

Rajiv Menon

Client Services Director

With 18 years of overall experience and 12+ years in Public Relations, Rajiv comes with multi-market experience; having worked in countries such as India, Australia, Malaysia and now in Singapore. He comes with a strong track record in leading results-oriented public relations programs, with a strong focus on strategic consulting, content, campaign planning, issues management, crisis communications and overseeing regional remits across corporate and technology brands. He has led successful PR mandates for leading brands such as Infosys, Oracle, Dimension Data, Dell, ARM, Bosch, Cable&Wireless, HP etc., to name a few.

He started off in the business process outsourcing industry, working for a period of six years before he switched industries to the Public Relations space. Over the last 12 years, he has worked with leading agencies such as Perfect Relations, 20:20 MSL and LEWIS. He was also part of the in-house communications team at IBM South Asia, responsible for Corporate, HR and CSR-led PR for the brand.

He currently overlooks technology client mandates across the Southeast Asia region. He is responsible for building new business and exploring revenue maximisation opportunities with technology clients, planning, operations direction, and team building.

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