In The PRess

October 21, 2019
Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on issues.

PRecious Communications in The Business Times: Agents of Social Change

Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on important social issues.
September 25, 2019
Since fake advertisements mar the reputation of a brand, it is best to adopt a strategy that ensures effective communication with its consumers.

PRecious Communications in Marketing Interactive: Fake Samsung Promo

Lars Voedisch, Founder and Managing Director of PRecious Communications was featured in Marketing Interactive’s ‘Branding News’ section on September 25, 2019, in an article titled ‘Samsung’s […]
August 15, 2019
Brands must be careful of unconscious discrimination that cause offence, primarily due to selective targeting or mockery. 

PRecious Communications in The New Paper: The ‘Brownface’ Ad Saga

Brands must be careful of unconscious discrimination that cause offence, primarily due to selective targeting or mockery.
June 27, 2019
Lars Voedisch's shares his comments on "What benefits and perks are truly valued by your employees?"

PRecious Communications in the Business Times: Substance Over Style

Read Lars Voedisch's Comment on Business Times' Views from the Top on "What benefits and perks are truly valued by your employees?"
June 24, 2019
Understand the five trends that are defining the communications strategy for brands in 2019 and will set the stage for their business strategy for 2020.

Five Trends Shaping the Communications Strategy of Brands in 2019

Understand the five trends that are defining the communications strategy for brands in 2019 and will set the stage for their business strategy for 2020.
June 20, 2019
Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.

PRecious Communications in Marketing Interactive: No Extra Fee for Emotional Baggage

Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.
June 17, 2019
Lars Voedisch's Views on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."

PRecious Communications in The Business Times: Burn Not Out

Read Lars Voedisch's Comment on Business Times' Views from the Top on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."
February 14, 2019
Lars Voedisch highlights that D&G has to show that it is truly interested in understanding the Chinese consumers instead of just looking at it as a market.

PRecious Communications in Marketing Interactive: D&G’s CNY Controversy

Lars Voedisch highlights that D&G has to show that it is truly interested in understanding Chinese consumers instead of just looking at it as a market.
January 11, 2019
Fearless Forecasts 2019 - How PR Will Evolve to Remain Relevant in 2019

How Public Relations Will Evolve and Remain Relevant in 2019 – PORTFOLIO Magazine’s “Fearless Forecasts 2019”

PORTFOLIO Magazine compiled a list of 98 predictions from thought leaders in their respective industries on major trends that will shape 2019. In his feature, Lars shares his insights and predictions on the public relations industry.
January 4, 2019
Blockchain & Cryptocurrency in the Age of Scams and Weariness

Why Should We (Still) Care? Blockchain & Cryptocurrency in the Age of Scams and Weariness

Lars shares his valuable insights on the hype, excitement, and the now-increasing weariness around blockchain and ICOs since the (blockchain) technology was increasingly recognised in 2014. This feature was first published in Fractal Launchpad GmbH’s Around the Block magazine.
October 25, 2017
Meet Lars Voedisch, One of Singapore's Brand Minds

Meet Lars Voedisch, One of Singapore’s Brand Minds

Our founder Lars Voesdisch was interviewed by Brand Minds Asia 2017, THE business summit of the year.
July 21, 2016
PRecious Communications grows regional presence

PRecious Communications grows regional presence

PRecious Communications grows regional presence - expands to Australia, Indonesia, Thailand.