thought leadership

November 7, 2022
Kopi Kenangan - Branding

Langkah Mundur Kopi Kenangan dalam Memperkenalkan Mereknya di Malaysia, ujar Country Leads PRecious Indonesia, Joyce Rodwina Hutapea

Kopi Kenangan, merek kopi terkenal asal Indonesia akhirnya mengembangkan bisnisnya ke Malaysia dengan menggunakan nama ‘Kenangan Coffee’. Rencananya, mereka akan membuka lima sampai sepuluh cabang di […]
September 7, 2022

The Southeast Asian Decade And The Role Of Strategic Communications

The last few years have definitely set the stage for the Southeast Asian decade: The region is poised to become the fourth largest economy within eight […]
July 7, 2021

Combatting Pandemic Fatigue as a Communications Professional

A year after being struck by the first Covid-19 strain, Southeast Asia is not entirely out of the woods yet: While there has been a steady […]
July 7, 2021

Creativity From Afar: Making Integrated Campaigns at Home 

Consumers only see communications campaigns in their final form – a magazine feature, a Facebook contest, a highly publicised launch event, a webinar series, a TV […]
May 6, 2021

Views From the Top: Sustainability Trends Across Industries and Their Impact

Climate activists such as Greta Thunberg have set the stage for conversations around climate change and the call to climate action. However, realising the green vision […]
February 4, 2021
Business Leaders and Trust - PRecious Communications

Why Do Business Leaders Seem to Be More Trusted Than Established Institutions?

Trust in business leaders has been growing notably during the COVID-19 pandemic. The public appears to trust them more than established institutions, especially when these business […]
January 8, 2021
Webinar Tips - PRecious Communications

What Have We Learned From 50 Hours of Webinars?

The pandemic has disrupted how organisations interact with stakeholders. Interactions have shifted from face-to-face seminars, conferences, roadshows, and talk shows to digital platforms that focus on […]
January 8, 2021
Views from the Top: One thing unmissable in 2020

What Is the One Thing That Was Unmissable in 2020?

2020 has arguably been the most challenging year for businesses and employees – mostly thanks to COVID-19. The pandemic definitely impacted a few businesses. Offices started […]
October 5, 2020
From the perspective of a public relations (PR) agency, a lot of communications efforts in Singapore and Southeast Asia hinges on building stronger brand

Devising Brand Building Strategies for Digital Media

From the perspective of a public relations agency, much of the communications efforts in Singapore and Southeast Asia hinge on building stronger brands. 77 per cent […]
December 9, 2019
Lars highlights how the growth of South-east Asia is a significant development of the past decade, and that we are only at the beginning.

PRecious in The Business Times: The Game Changers

Lars highlights how the growth of South-east Asia is a significant development of the past decade, and that we are only at the beginning.
November 25, 2019
In light of 2019's National Giving Week, Lars highlights how practising charity and philanthropy must not take a back seat in times of economic uncertainty.

PRecious in The Business Times: Commitment and Conviction

In light of 2019's National Giving Week, Lars highlights how practising charity and philanthropy must not take a back seat in times of economic uncertainty.
October 21, 2019
Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on issues.

PRecious in The Business Times: Agents of Social Change

Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on important social issues.