June 27, 2019
Lars Voedisch's shares his comments on "What benefits and perks are truly valued by your employees?"

PRecious in the Business Times: Substance Over Style

Read Lars Voedisch's Comment on Business Times' Views from the Top on "What benefits and perks are truly valued by your employees?"
June 24, 2019
Understand the five trends that are defining the communications strategy for brands in 2019 and will set the stage for their business strategy for 2020.

Five Trends Shaping the Communications Strategy of Brands in 2019

Understand the five trends that are defining the communications strategy for brands in 2019 and will set the stage for their business strategy for 2020.
June 20, 2019
Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.

PRecious in Marketing Interactive: No Extra Fee for Emotional Baggage

Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.
June 17, 2019
Lars Voedisch's Views on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."

PRecious in The Business Times: Burn Not Out

Read Lars Voedisch's Comment on Business Times' Views from the Top on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."
May 31, 2019
The financial industry needs to harness technology, foster innovation, partner with Fintech startups and transform itself while maintaining trust.

Public Relations as the Driving Force of Southeast Asia’s Fintech Revolution

How can the financial industry needs to harness technology, foster innovation, partner with Fintech startups and transform itself while maintaining trust?
May 31, 2019
Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.

PRecious in Marketing Interactive: K-Pop Scandal

Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.
May 30, 2019
Four Ways to Ensure Your Press Release Does Not Get Deleted from a Journalist’s Inbox

Four Ways to Ensure Your Press Release Does Not Get Deleted from a Journalist’s Inbox

Here are four ways communication professionals and marketing communications managers can make their press releases useful and relevant for media as well as for their target audience.
May 30, 2019
Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars highlights that we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.

PRecious in Marketing Interactive: Take a Stand and Chill

Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars Voedisch highlights that in 2019, we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.
May 29, 2019
In her intern diary, Jermaine highlights how one needs to be a jack-of-all-trades to thrive in public relations and the potential for learning is unlimited.

Eight Months in PRecious: Fashion, Fireworks, Food and a FAM Trip

In her intern diary, Jermaine highlights how one needs to be a jack-of-all-trades to thrive in public relations and the potential for learning is unlimited.
May 21, 2019
A growing middle class, high smartphone penetration, young population, and disposable income make Southeast Asia an attractive destination for European companies. Discover the strategies and best practices that will enable your business not just to survive, but thrive, in Southeast Asia's flourishing startup ecosystem.

Best Practices for Startups to Enter Southeast Asia Marketplaces

Discover the strategies and best practices that will enable international businesses not just to survive, but thrive, in Southeast Asia’s flourishing startup ecosystem.
April 25, 2019
PRecious Communications’ core PRecious Life Team, led by Danielle Chow (right). New on the client roster include Evolve, One Faber Group, YOTELAIR, NYFA and Waterbom Bali among others.

PRecious Comms Reaches New Heights with a Slew of New Consumer Clients for 2019

New on the client roster include Evolve, One Faber Group, YOTELAIR, NYFA, and Waterbom Bali among others. It is a testimony to the stellar growth across SEA as we celebrate our 7th anniversary this year.
April 17, 2019
PRecious Comms is poised for further growth across Asia to provide traditional PR as well as Integrated Marketing solutions.

PRecious Expands Regional Service Offerings Through Senior Hires

PRecious Comms is poised for further growth across Southeast Asia to provide traditional PR as well as Integrated Marketing solutions.