Views from the Mill

September 28, 2023
Explore how brands resonate with diverse audiences through inclusivity and commitment to cultural celebrations. From campaigns to community impact, discover the keys to brand success.

GenZ Speaks: Storytelling Alchemy and How Brands Can Transform Cultural Festivals into Narratives

The youngest experts from PRecious Communications share how brands can skillfully weave storytelling into their PR and brand narrative to convey the cultural significance behind these local festivals and customs.
August 9, 2023
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.

GenZ Speaks: How Brands Can Embrace Cultural Pride in Their PR Activities and Celebrate Independence Days

Explore global Independence Day celebrations and learn how brands can authentically infuse cultural pride into their PR strategies.
August 10, 2021

On Being a PRecious Teammate

Our internship programme may only last for a few months, but it has a profound impact on one’s career journey. For most of us, an internship […]
June 4, 2021

Intern Diaries: Reflections on Intercultural Communication and Diversity

Fostering cultural diversity and inclusion in the workplace has become a major initiative for organisations hoping to take the world stage by storm. With globalisation continuing […]
May 6, 2021
Perception of PR - PRecious

Intern Diaries: How Has Your Perception of PR Evolved Since Your PRecious Internship?

Movies often shape the perception of a PR professional’s life as one full of glitz, glamour and intrigue, portrayed with red carpet events, toasts of champagne […]
April 9, 2021
Views from the Mill - Featured Image

Views From the Mill: Who Is Your Female Role Model?

We are entering a new era of empowerment for women in the workforce. And it’s thanks to generations of great women who have been constantly challenging the […]
April 20, 2020
Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.

Intern Diaries: Work From Home Challenges and Key Learning

Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.
March 11, 2020
Communicating effectively is at the heart of all PR activity. Junior Client Executives from PRecious share the communications skills they picked up from their first job.

What We Learnt About Communicating Effectively from our First Jobs

Communicating effectively is at the heart of all PR activity. Junior Client Executives from PRecious share the communications skills they picked up from their first job.