August 24, 2023
The aftermath of the 1975 incident in Malaysia - Understand how brands can balance cultural respect and brand perception globally.

The 1975 Pop Band Incident: Cultural Communications Lessons for Brands

Explore Marketing Interactive's coverage of the 1975 incident and Joey Gan's insights. Understand how brands can balance cultural respect and brand perception globally.
August 22, 2023
Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.

Unleashing Vietnam’s Global Potential – PR and Marketing Tips to Expand Beyond Borders

Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.
August 21, 2023
Step into VNG's world, Vietnam's tech giant, as they go global and overcome geographical barriers. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.

Lessons from VNG’s Success: Authentic Brand Integration in Vietnam’s Gaming Landscape

Step into VNG's world, Vietnam's tech giant, as they go global. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.
August 15, 2023
Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.

Navigating Stormy Seas: A Guide for Startups in Tackling Rumors and Crisis

Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.
August 11, 2023
Marketing and PR Tips in Vietnam's Booming FMCG Landscape: Insights from Coca-Cola's Success

Marketing and PR Tips for Vietnam’s Booming FMCG Landscape: Insights from Coca-Cola’s Success

Explore how Coca-Cola's success story unveils the power of marketing and PR in Vietnam's thriving FMCG landscape. Discover strategies for navigating this dynamic market and capturing consumer's hearts.
August 9, 2023
This discussion delves into the art of commemorating Independence Days worldwide, highlighting strategies for brands to infuse their PR activities with cultural pride. From weaving patriotism through compelling stories to leveraging localisation techniques and innovative visual campaigns, discover how brands can authentically engage audiences during these significant celebrations.

GenZ Speaks: How Brands Can Embrace Cultural Pride in Their PR Activities and Celebrate Independence Days

Explore global Independence Day celebrations and learn how brands can authentically infuse cultural pride into their PR strategies.
July 25, 2023
As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships in the PR and Communications field.

PRecious Philippines Marks First Anniversary, Forecasts Over 40% Growth in 2023

As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships in the PR and Communications field.
July 14, 2023
Master the art of media relations with insights from an ex-intern. Discover the evolution of media lists, pitching strategies, and the power of timely follow-ups.

Growth Reflections: The Journey From a PR Intern to a Senior Client Executive

Master the art of media relations with insights from an ex-intern. Discover the evolution of media lists and pitching strategies.
July 5, 2023
Google Analytics 4 - Consumer Data for a new era of Communications

Google Analytics 4: Consumer Data for a new era of Communications

Data is at the core of all decision-making at every level of the organisation. This isn’t a completely sweeping statement. The numbers tell a story: By […]
July 5, 2023

Key Highlights and Updates from PRecious Comms at Echelon Asia Summit 2023

The Echelon Asia Summit 2023, the region’s flagship event for the startup and VC ecosystem, once again drew hundreds of participants to the Singapore Expo. Once […]
June 30, 2023

Indonesia fuels PRecious’ regional growth, Oddie Octaviadi becomes new Market Lead

PRecious has announced the appointment of Rachmad Tri Octaviadi (Oddie) as new Market Lead for its Indonesian operations. Oddie previously held senior roles at global network […]
June 22, 2023
Challenging periods are the best time to invest and get the word out

Challenging periods are the best time to invest—here’s why you need to get the word out

It’s a funding winter for some and a healthy reset for others. People will remember your stories before they remember your pitch. That is why, a single piece of content like a news release often only has limited effect when it comes to media and stakeholder outreach.