Views From the Top

September 14, 2021
moving from brand awareness to conversion

Views From the Top: Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. […]
July 9, 2021

Views From the Top: Big, Bold or Left Behind?

Once restrictions ease up, brands may discover that those that have planned ahead are at a significant advantage. As COVID-19 moves from being a pandemic to […]
June 7, 2021

Views From the Top: Key Elements to Drive Sustainable Campaigns in the New Normal

There’s no telling how bad COVID-19 will get or how this crisis will end even after more than a year of lockdowns and restrictions, but one […]
April 9, 2021
Views from the Top - Featured Image

Views From the Top: What Is One Advice You Wish Someone Told You When You Were Just Starting Your PR Journey?

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But […]
December 9, 2019
Lars highlights how the growth of South-east Asia is a significant development of the past decade, and that we are only at the beginning.

PRecious in The Business Times: The Game Changers

Lars highlights how the growth of South-east Asia is a significant development of the past decade, and that we are only at the beginning.
November 25, 2019
In light of 2019's National Giving Week, Lars highlights how practising charity and philanthropy must not take a back seat in times of economic uncertainty.

PRecious in The Business Times: Commitment and Conviction

In light of 2019's National Giving Week, Lars highlights how practising charity and philanthropy must not take a back seat in times of economic uncertainty.
October 21, 2019
Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on issues.

PRecious in The Business Times: Agents of Social Change

Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on important social issues.
June 17, 2019
Lars Voedisch's Views on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."

PRecious in The Business Times: Burn Not Out

Read Lars Voedisch's Comment on Business Times' Views from the Top on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."