January 4, 2022

Ethics as the Voice of PR: Championing Truth and Transparency Over Embellishments

There is an old dictum most professionals in the service industry live by: “The client is always right.” Public relations, or PR, is certainly one of […]
December 17, 2021

Spreading Christmas Cheer

The Yuletide season is all about spreading kindness and happiness. With barely a week to go until Christmas, we ask some of our newest members to […]
December 16, 2021

PRecious Clinches “Outstanding PR Consultancy of the Year” at the IPRS PRISM Awards 2021

Following our recent win at the 3rd ASEAN PR Excellence Awards, PRecious Communications has bagged the “Outstanding PR Consultancy of the Year” Award at the Institute […]
December 16, 2021
My Most PRecious Moments

Views From the Mills: My Most PRecious Moments

Christmas is the perfect time for retrospection; a time to reminisce around great memories with amazing people, while looking forward to the year ahead.  In this […]
December 15, 2021
Creativity meets Purpose

Creativity Meets Purpose: Five Things to Consider When Crafting Your Next Release

The press release has withstood the test of time, more than a century after it was first used by the legendary Ivy Lee following the 1906 […]
December 4, 2021

PRecious Communications Announces Key Regional Appointments to Strengthen Expansion in Southeast Asia Across Brand Communications, Content and the Startup Ecosystem

  Key appointments in PRecious Communications’ Singapore-based regional office include Daniel Tan, Associate Director, PRecious Sparks; John Paul Palileo, Creative Director.; and Georg Ackermann, Content Lead.  […]
November 26, 2021

PRecious Bags Gold at the 3rd ASEAN PR Excellence Awards

PRecious Communications was recently distinguished at the 3rd ASEAN PR Excellence Awards as one of the best regional PR agencies that have demonstrated exemplary PR execution […]
November 17, 2021

Common PR Mistakes Companies Make

When done strategically, PR can serve as a competitive advantage that can help bolster engagement and convert leads to customers without breaking the bank. Unfortunately, a […]
November 16, 2021

Malaysia Is Back in Business – Here’s What Brands Should Consider in Their Comms

Singapore has just announced that it will open a vaccinated travel line (VTL) with Malaysia at the end of November, as a first step on the […]
November 15, 2021

Recent PRecious Wins for Our PRecious Life Team

Brand communications may be pretty fast-paced, but our PRecious Life colleagues thrive on the thrill of conceptualising creative campaigns and seeing them come to life. In […]
November 9, 2021

Views From the Mills: One Non-PR Skill That Has Helped Me in My PRecious Journey

Being a successful PR practitioner entails more than just good writing chops and the gift of gab. In fact, a number of successful PR practitioners didn’t […]