August 10, 2021

Views From the Top: Debunking Popular PR Myths

There are a lot of misconceptions about PR – and as PR professionals, we frequently encounter people who have no idea about the field we’re in. […]
August 10, 2021

On Being a PRecious Teammate

Our internship programme may only last for a few months, but it has a profound impact on one’s career journey. For most of us, an internship […]
August 10, 2021

Nailing Key Opinion Leader (KOL) Marketing

As the world continues to witness a surge in digital consumption and social media adoption, brands have been increasingly turning to KOL marketing as a strategy […]
August 9, 2021

The ABCs of Financial Communications and Investor Relations in Southeast Asia

Move over, Silicon Valley. Southeast Asia is poised to become the new epicentre of fintech action, as the region continues to see a flurry of SPAC […]
July 9, 2021

Views From the Top: Big, Bold or Left Behind?

Once restrictions ease up, brands may discover that those that have planned ahead are at a significant advantage. As COVID-19 moves from being a pandemic to […]
July 9, 2021

Intern Diaries: 2021 Midyear Musings

With the first half of 2021 in review and the next six months in view, the time is right for another round of reflection and retrospection. […]
July 7, 2021

Combatting Pandemic Fatigue as a Communications Professional

A year after being struck by the first Covid-19 strain, Southeast Asia is not entirely out of the woods yet: While there has been a steady […]
July 7, 2021

Creativity From Afar: Making Integrated Campaigns at Home 

Consumers only see communications campaigns in their final form – a magazine feature, a Facebook contest, a highly publicised launch event, a webinar series, a TV […]
June 7, 2021

Views From the Top: Key Elements to Drive Sustainable Campaigns in the New Normal

There’s no telling how bad COVID-19 will get or how this crisis will end even after more than a year of lockdowns and restrictions, but one […]
June 4, 2021
Beyond the Cover

Beyond the Cover

Landing on the cover page of a leading magazine is a privilege a few will ever get to experience. It is a premium spot – one […]
June 4, 2021

Intern Diaries: Reflections on Intercultural Communication and Diversity

Fostering cultural diversity and inclusion in the workplace has become a major initiative for organisations hoping to take the world stage by storm. With globalisation continuing […]
June 3, 2021

Inching Closer to Real Engagement and Conversion Through Livestream Social Selling

The travelling salesman problem crystallises the biggest challenge traditional door-to-door salesmen have been facing since time immemorial: Given the distances between locations, how can a salesman […]