Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars Voedisch highlights that in 2019, we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.
New on the client roster include Evolve, One Faber Group, YOTELAIR, NYFA, and Waterbom Bali among others. It is a testimony to the stellar growth across SEA as we celebrate our 7th anniversary this year.
Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.
Excuses don't burn calories. Rude social media responses don't win fans. Lars Voedisch highlights how brands have to train their employees on the three “R”s: Representation, Responsibility and Respect.