May 31, 2019
Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.

PRecious in Marketing Interactive: K-Pop Scandal

Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.
May 30, 2019
Four Ways to Ensure Your Press Release Does Not Get Deleted from a Journalist’s Inbox

Four Ways to Ensure Your Press Release Does Not Get Deleted from a Journalist’s Inbox

Here are four ways communication professionals and marketing communications managers can make their press releases useful and relevant for media as well as for their target audience.
May 30, 2019
Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars highlights that we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.

PRecious in Marketing Interactive: Take a Stand and Chill

Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars Voedisch highlights that in 2019, we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.
May 29, 2019
In her intern diary, Jermaine highlights how one needs to be a jack-of-all-trades to thrive in public relations and the potential for learning is unlimited.

Eight Months in PRecious: Fashion, Fireworks, Food and a FAM Trip

In her intern diary, Jermaine highlights how one needs to be a jack-of-all-trades to thrive in public relations and the potential for learning is unlimited.
May 21, 2019
A growing middle class, high smartphone penetration, young population, and disposable income make Southeast Asia an attractive destination for European companies. Discover the strategies and best practices that will enable your business not just to survive, but thrive, in Southeast Asia's flourishing startup ecosystem.

Best Practices for Startups to Enter Southeast Asia Marketplaces

Discover the strategies and best practices that will enable international businesses not just to survive, but thrive, in Southeast Asia’s flourishing startup ecosystem.
April 25, 2019
PRecious Communications’ core PRecious Life Team, led by Danielle Chow (right). New on the client roster include Evolve, One Faber Group, YOTELAIR, NYFA and Waterbom Bali among others.

PRecious Comms Reaches New Heights with a Slew of New Consumer Clients for 2019

New on the client roster include Evolve, One Faber Group, YOTELAIR, NYFA, and Waterbom Bali among others. It is a testimony to the stellar growth across SEA as we celebrate our 7th anniversary this year.
April 17, 2019
PRecious Comms is poised for further growth across Asia to provide traditional PR as well as Integrated Marketing solutions.

PRecious Expands Regional Service Offerings Through Senior Hires

PRecious Comms is poised for further growth across Southeast Asia to provide traditional PR as well as Integrated Marketing solutions.
April 15, 2019
In her intern diaries, Virginia talks about five things that she did not know about public relations before joining PRecious Communications.

Virginia’s Intern Diaries: 50 days of PRecious Learnings

In her intern diaries, Virginia talks about five things that she did not know about public relations before joining PRecious Communications.
April 4, 2019
Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.

PRecious in Marketing Interactive: PR in the Era of Cyber Attacks

Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.
March 26, 2019
Echelon Asia Summit 2019 is considered among the top five tech events in Singapore. Here are ten ways to benefit from the summit.

PRecious is the Official Public Relations Partner for Echelon Asia Summit 2019

Echelon Asia Summit 2019 is considered among the top five tech events in Singapore. Here are ten ways to benefit from the summit.
March 21, 2019
Virgin Active’s initial #woke CCTV reply. Lars highlights how brands should train employees on the three “R”s: Representation, Responsibility and Respect.

PRecious in Marketing Interactive: Virgin Active’s CCTV #woke Reply

Excuses don't burn calories. Rude social media responses don't win fans. Lars Voedisch highlights how brands have to train their employees on the three “R”s: Representation, Responsibility and Respect.
March 18, 2019
PRecious Communications Wins the 2019 PRISM Awards for Outstanding Product/Service Re-launch

PRecious Communications Wins the 2019 PRISM Awards for Outstanding Product/Service Re-launch

PRecious and Lufthansa’s #MunichTreasureHunt Campaign won the 2019 PRISM award for Outstanding Product/Service Re-launch. Get more details of the winning campaign.