November 15, 2021

Recent PRecious Wins for Our PRecious Life Team

Brand communications may be pretty fast-paced, but our PRecious Life colleagues thrive on the thrill of conceptualising creative campaigns and seeing them come to life. In […]
November 9, 2021

Views From the Mills: One Non-PR Skill That Has Helped Me in My PRecious Journey

Being a successful PR practitioner entails more than just good writing chops and the gift of gab. In fact, a number of successful PR practitioners didn’t […]
October 13, 2021

Communications in the Age of the Unicorns

Southeast Asia’s internet and app economy has been on a tear. Its unicorns and super apps continue to disrupt and redefine value chains across markets. The […]
October 13, 2021

Getting Q4 Right: Preparing for the Year-end Shopping Season

The last quarter of the year is essentially a paean to consumerism, with at least one shopping event every month. We’ve kickstarted the season with 10.10, […]
October 12, 2021

Views From the Mills: Proudest Achievement at PRecious

Communications is one of the most dynamic career options out there. It can be challenging at times, but it is also a very fulfilling career choice. […]
September 27, 2021

Why Ethics Matter in PR

  In a video for PRCA Southeast Asia’s Ethics Month campaign, Lars Voedisch, our Managing Director and Founder, shared how ethics are a reflection of our […]
September 14, 2021
moving from brand awareness to conversion

Views From the Top: Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. […]
September 14, 2021

Views From the Mills: Reflections on Office Life

COVID-19 is now endemic. We’re at a stage where we’re seeing the gradual reopening of offices and borders in markets across Southeast Asia, along with increasing […]
August 31, 2021

Bagaimana Praktisi Komunikasi Mengatasi WFH Fatigue Selama Pandemi

Sejak virus COVID-19 melanda lebih dari 1 tahun yang lalu, masyarakat Indonesia masih harus terus beradaptasi dengan kondisi pandemi. Rangkaian pelaksanaan vaksinasi yang sudah dilakukan sepanjang […]
August 30, 2021

In Retrospect: Tokyo 2020

And just like that, we’ve concluded yet another Olympic season: The Olympic torch is finally doused; and Tokyo has passed the baton to Paris. It will […]
August 26, 2021

A Force for Good: Impact Investing and the Power of Communications in Asia

The onslaught of Covid-19 has caused significant distress and disruption globally, with nations going into lockdowns and businesses and healthcare systems upended by the pandemic. But […]
August 17, 2021

Memaknai 76 Tahun Kemerdekaan Indonesia di Tengah Pandemi

Tahun 2021 menjadi tahun perayaan ulang tahun kemerdekaan ke-76. Selama dua tahun berturut-turut, suasana peringatan HUT RI tahun ini masih diliputi suasana yang jauh dari kata […]