November 9, 2021

Views From the Mills: One Non-PR Skill That Has Helped Me in My PRecious Journey

Being a successful PR practitioner entails more than just good writing chops and the gift of gab. In fact, a number of successful PR practitioners didn’t […]
October 13, 2021

Communications in the Age of the Unicorns

Southeast Asia’s internet and app economy has been on a tear. Its unicorns and super apps continue to disrupt and redefine value chains across markets. The […]
October 13, 2021

Getting Q4 Right: Preparing for the Year-end Shopping Season

The last quarter of the year is essentially a paean to consumerism, with at least one shopping event every month. We’ve kickstarted the season with 10.10, […]
October 12, 2021

Views From the Mills: Proudest Achievement at PRecious

Communications is one of the most dynamic career options out there. It can be challenging at times, but it is also a very fulfilling career choice. […]
September 27, 2021

Why Ethics Matter in PR

  In a video for PRCA Southeast Asia’s Ethics Month campaign, Lars Voedisch, our Managing Director and Founder, shared how ethics are a reflection of our […]
September 14, 2021
moving from brand awareness to conversion

Views From the Top: Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. […]
September 14, 2021

Views From the Mills: Reflections on Office Life

COVID-19 is now endemic. We’re at a stage where we’re seeing the gradual reopening of offices and borders in markets across Southeast Asia, along with increasing […]
August 31, 2021

Bagaimana Praktisi Komunikasi Mengatasi WFH Fatigue Selama Pandemi

Sejak virus COVID-19 melanda lebih dari 1 tahun yang lalu, masyarakat Indonesia masih harus terus beradaptasi dengan kondisi pandemi. Rangkaian pelaksanaan vaksinasi yang sudah dilakukan sepanjang […]
August 30, 2021

In Retrospect: Tokyo 2020

And just like that, we’ve concluded yet another Olympic season: The Olympic torch is finally doused; and Tokyo has passed the baton to Paris. It will […]
August 26, 2021

A Force for Good: Impact Investing and the Power of Communications in Asia

The onslaught of Covid-19 has caused significant distress and disruption globally, with nations going into lockdowns and businesses and healthcare systems upended by the pandemic. But […]
August 17, 2021

Memaknai 76 Tahun Kemerdekaan Indonesia di Tengah Pandemi

Tahun 2021 menjadi tahun perayaan ulang tahun kemerdekaan ke-76. Selama dua tahun berturut-turut, suasana peringatan HUT RI tahun ini masih diliputi suasana yang jauh dari kata […]
August 16, 2021

PRecious Communications Strengthens Integrated Capabilities, Drives Momentum With New Consumer Client Wins for PRecious Life Practice

Including partnerships with Guocoland Singapore, Nippon Paint, Pan Pacific Hotels and Resorts, Poh Heng Jewellery, Tiger Brokers, Traveloka, and Ziptrak SINGAPORE, 16 August, 2021 – PRecious […]