Crisis Communication

May 31, 2019
Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.

PRecious Communications in Marketing Interactive: K-Pop Scandal

Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.
April 4, 2019
Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.

PRecious Communications in Marketing Interactive: PR in the Era of Cyber Attacks

Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.
March 21, 2019
Virgin Active’s initial #woke CCTV reply. Lars highlights how brands should train employees on the three “R”s: Representation, Responsibility and Respect.

PRecious Communications in Marketing Interactive: Virgin Active’s CCTV #woke Reply

Excuses don't burn calories. Rude social media responses don't win fans. Lars Voedisch highlights how brands have to train their employees on the three “R”s: Representation, Responsibility and Respect.
February 23, 2019
Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.” Find out the extent of damage that Nike faces over this incident.

PRecious Communications in Marketing Interactive: Will a Split Shoe Injure Nike?

"Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.”
January 5, 2019
IRVINS responded with a sincere apology, highlighting that it will provide refunds to those impacted and did not use overly corporate or legal language.

PRecious Communications in Marketing Interactive: IRVINS Wins Hearts

IRVINS responded with a sincere apology, highlighting that it will provide refunds to those impacted and did not use overly corporate or legal language.