Lars Voedisch, Founder and MD of PRecious Communications, has shared valuable insights with Tech in Asia on managing rumours and crises for Indonesian startups. Since the original article is in Bahasa, we have elaborated on his thoughts on monitoring, response strategies, and effective communication.
In the fast-paced digital age, the impact of rumours on a company’s reputation cannot be underestimated. Misinformation, speculation, and deliberate attempts to harm a business can quickly spread through various communication channels, wreaking havoc on its image and bottom line.
Lars Voedisch, a seasoned communication and PR expert, sheds light on the critical steps startups can take to handle crises effectively. By focusing on early detection, transparent communication, and engaging stakeholders, Voedisch offers startup leaders a blueprint for effective reputation management, allowing them to fortify their reputation and emerge stronger from adversity.
Rumours and Their Impact
Rumours have emerged as a significant challenge for businesses, particularly in Indonesia, where social media dominates as a primary news source. Recent instances illustrate how startups such as Spenmo and Ruangguru were adversely affected by false rumours. In this rapidly disseminating information era, startups must vigilantly monitor various channels and proactively address rumours.
Tips for Startups in Crisis Management
A strategic approach to rumour management for startups grappling with baseless rumours:
- Monitor: Stay vigilant and track various channels to detect potential rumours early.
- Assess: Evaluate the impact of the rumour on your reputation and business operations.
- Investigate: Gather accurate information and evidence to refute the claims.
- Respond: Develop a comprehensive communications plan to address the rumour transparently and consistently.
- Get Support: Engage advocates and influencers to amplify your message and counteract the rumour’s impact.
First Steps for Startups Facing Rumors
In the face of rumours, startups must act swiftly, involving key internal stakeholders, including senior management, PR and communications teams, legal counsel, and department heads. Formulating a response strategy is crucial, promptly denying the rumours and correcting inaccuracies. By disseminating the response through various channels, startups can effectively combat false information.
Understanding the ‘Right of Answer’
Utilise the ‘right of answer,’ where individuals or organisations can respond to allegations against them. For startups, this is vital as it allows them to clarify false or damaging information, ensuring that the public has access to accurate facts. Consulting with legal counsel to find the best approach is essential in minimising potential harm caused by rumours.
Guidelines for Responding to Journalists
When facing questions from journalists, company leaders must approach the situation with transparency and professionalism. Being well-prepared, understanding the facts, and sticking to a consistent message is essential. Anticipating potential follow-up questions is crucial, as is conveying the company’s commitment to addressing the situation and maintaining open communication with stakeholders.
Rumours can profoundly impact a startup’s reputation and success in today’s digital landscape. Lars Voedisch’s expert insights offer a roadmap for startups to navigate the stormy waters of rumours and crisis management. By adopting a proactive and strategic approach, communicating transparently, and leveraging expert support, startups can safeguard their reputation and emerge stronger from any challenge.
When challenges arise, PRecious Communications’ seasoned team is here to stand by your side. Our strategy, creativity, writing, digital marketing, and social media experts are ready to help you shape a resilient integrated marketing strategy that will navigate you through any storm.
Reach out to us at Connect@preciouscomms.com, and let’s overcome the crisis together.
