April 6, 2022
LifeLong Customer Podcast

The Importance of Understanding Culture Before Marketing in Southeast Asia

For marketers who want to expand to Southeast Asia and tap into the endless opportunities it presents, trust is key. In a recent episode on The […]
January 26, 2022
How to Engage the Media When You Have Nothing to Announce

How to Engage the Media When You Have Nothing to Announce

While undoubtedly a staple for the public relations (PR) industry, the press release is just one communications medium for spreading information about a company or brand. […]
January 4, 2022

Ethics as the Voice of PR: Championing Truth and Transparency Over Embellishments

There is an old dictum most professionals in the service industry live by: “The client is always right.” Public relations, or PR, is certainly one of […]
December 15, 2021
Creativity meets Purpose

Creativity Meets Purpose: Five Things to Consider When Crafting Your Next Release

The press release has withstood the test of time, more than a century after it was first used by the legendary Ivy Lee following the 1906 […]
November 17, 2021

Common PR Mistakes Companies Make

When done strategically, PR can serve as a competitive advantage that can help bolster engagement and convert leads to customers without breaking the bank. Unfortunately, a […]
September 27, 2021

Why Ethics Matter in PR

  In a video for PRCA Southeast Asia’s Ethics Month campaign, Lars Voedisch, our Managing Director and Founder, shared how ethics are a reflection of our […]
August 10, 2021

Views From the Top: Debunking Popular PR Myths

There are a lot of misconceptions about PR – and as PR professionals, we frequently encounter people who have no idea about the field we’re in. […]
April 9, 2021
Views from the Top - Featured Image

Views From the Top: What Is One Advice You Wish Someone Told You When You Were Just Starting Your PR Journey?

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But […]
March 4, 2021
SPAC mergers - PRecious Communications

Seizing Opportunities as Southeast Asia Enters a SPAC-tacular Era

While traditional IPOs have been making headlines for the past couple of years, special purpose acquisition companies (or SPACs) are increasingly becoming more commonplace, potentially overtaking […]
March 4, 2021

Views From the Top: How Should We as Communicators Tailor Our Approach Better in Light of National-level Initiatives?

One thing we’ve learned in our years as PR practitioners is that for our media friends, covering national announcements such as Singapore Budget 2021 is a […]
March 4, 2021

Intern Diaries: Why Is Mentoring Important in Enhancing Professionalism?

The road to success is paved with twists and turns, and without the proper support and guidance of a good mentor, one may never realise his […]
December 1, 2020
RCEP impact on PR Industry in Southeast Asia - PRecious Communications

How Will the RCEP Agreement Impact the PR Industry in the Region?

Fifteen APAC countries signed a mega-free trade deal on 15th November 2020 in an annual summit comprising of Southeast Asia leaders and regional partners. Its main […]