This week, Telum talks to Lars Voedisch, Founder & Managing Director of PRecious Communications around why Lars started a Southeast Asia focused PR agency.
Originally from Germany, Lars started his career as a broadcast journalist in the army, later moving to Asia in in-house and agency roles. He founded Singapore-based PRecious eight years ago. Today, PRecious has four offices in the region, with a team of 50.
“Eight years ago, Singapore was a destination market, meaning global brands were coming here and they needed PR. Now we have our own big brands that want to go out there.”
The article was first published on Telum Media.