Thought Leadership

April 9, 2021
Strategic Planning for Public Relations in Australia & New Zealand

Strategic Planning for Public Relations in Australia and New Zealand

Just like any other market, the Australia and New Zealand market has its own set of cultural nuances and media practices that communications practitioners would need […]
April 7, 2021
Clubhouse Marketing - PRecious Communications

How to Make Sense of Clubhouse Marketing: Should You Join the Clubhouse?

There’s a new cool kid on the social media block: Anyone who’s been following the social media landscape has probably heard about Clubhouse – which exploded […]
March 4, 2021
SPAC mergers - PRecious Communications

Seizing Opportunities as Southeast Asia Enters a SPAC-tacular Era

While traditional IPOs have been making headlines for the past couple of years, special purpose acquisition companies (or SPACs) are increasingly becoming more commonplace, potentially overtaking […]
March 4, 2021

Views From the Top: How Should We as Communicators Tailor Our Approach Better in Light of National-level Initiatives?

One thing we’ve learned in our years as PR practitioners is that for our media friends, covering national announcements such as Singapore Budget 2021 is a […]
March 4, 2021
PR in the new normal - PRecious Communications

PR Folks – There’s Nowhere to Go but Online

There is no denying it: In the new normal, the same old PR tricks just won’t cut it anymore. With a slew of social distancing measures […]
February 4, 2021
Public Relations and Life under Malaysia's MCO 2.0 - PRecious Communications

Learnings and Musings on Public Relations and Life Under Malaysia’s MCO 2.0

With the pandemic continuing to put strains on Malaysia’s healthcare systems, the government has tightened COVID-19 restrictions by implementing a two-week Movement Control Order (MCO) quite […]
February 4, 2021
Business Leaders and Trust - PRecious Communications

Why Do Business Leaders Seem to Be More Trusted Than Established Institutions?

Trust in business leaders has been growing notably during the COVID-19 pandemic. The public appears to trust them more than established institutions, especially when these business […]
February 4, 2021
Southeast Asia rises and its implications to communicators - PRecious Communications

The Start of the Southeast Asian Rise – and Why It Matters to Communicators

More global brands are setting their sights on Southeast Asia (SEA), which is expected to witness remarkable and sustained growth in the next decade—especially setting up […]
January 8, 2021
Webinar Tips - PRecious Communications

What Have We Learned From 50 Hours of Webinars?

The pandemic has disrupted how organisations interact with stakeholders. Interactions have shifted from face-to-face seminars, conferences, roadshows, and talk shows to digital platforms that focus on […]
January 8, 2021
Views from the Top: One thing unmissable in 2020

What Is the One Thing That Was Unmissable in 2020?

2020 has arguably been the most challenging year for businesses and employees – mostly thanks to COVID-19. The pandemic definitely impacted a few businesses. Offices started […]
December 1, 2020
RCEP impact on PR Industry in Southeast Asia - PRecious Communications

How Will the RCEP Agreement Impact the PR Industry in the Region?

Fifteen APAC countries signed a mega-free trade deal on 15th November 2020 in an annual summit comprising of Southeast Asia leaders and regional partners. Its main […]
December 1, 2020
Optimising PR Campaigns During Shopping Season

Optimise Your PR Campaigns During the Shopping Season

COVID-19 has caused a strong shift in consumer purchasing patterns, and holiday shopping is one prime example that reflects this. Consumers’ expectations have been steadily rising […]