Thought Leadership

December 15, 2021
Creativity meets Purpose

Creativity Meets Purpose: Five Things to Consider When Crafting Your Next Release

The press release has withstood the test of time, more than a century after it was first used by the legendary Ivy Lee following the 1906 […]
November 17, 2021

Common PR Mistakes Companies Make

When done strategically, PR can serve as a competitive advantage that can help bolster engagement and convert leads to customers without breaking the bank. Unfortunately, a […]
November 16, 2021

Malaysia Is Back in Business – Here’s What Brands Should Consider in Their Comms

Singapore has just announced that it will open a vaccinated travel line (VTL) with Malaysia at the end of November, as a first step on the […]
October 13, 2021

Communications in the Age of the Unicorns

Southeast Asia’s internet and app economy has been on a tear. Its unicorns and super apps continue to disrupt and redefine value chains across markets. The […]
October 13, 2021

Getting Q4 Right: Preparing for the Year-end Shopping Season

The last quarter of the year is essentially a paean to consumerism, with at least one shopping event every month. We’ve kickstarted the season with 10.10, […]
September 27, 2021

Why Ethics Matter in PR

  In a video for PRCA Southeast Asia’s Ethics Month campaign, Lars Voedisch, our Managing Director and Founder, shared how ethics are a reflection of our […]
September 14, 2021

Views From the Top: Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. […]
August 30, 2021

In Retrospect: Tokyo 2020

And just like that, we’ve concluded yet another Olympic season: The Olympic torch is finally doused; and Tokyo has passed the baton to Paris. It will […]
August 26, 2021

A Force for Good: Impact Investing and the Power of Communications in Asia

The onslaught of Covid-19 has caused significant distress and disruption globally, with nations going into lockdowns and businesses and healthcare systems upended by the pandemic. But […]
August 10, 2021

Views From the Top: Debunking Popular PR Myths

There are a lot of misconceptions about PR – and as PR professionals, we frequently encounter people who have no idea about the field we’re in. […]
August 10, 2021

Nailing Key Opinion Leader (KOL) Marketing

As the world continues to witness a surge in digital consumption and social media adoption, brands have been increasingly turning to KOL marketing as a strategy […]
August 9, 2021

The ABCs of Financial Communications and Investor Relations in Southeast Asia

Move over, Silicon Valley. Southeast Asia is poised to become the new epicentre of fintech action, as the region continues to see a flurry of SPAC […]