Thought Leadership

May 24, 2020
Enhancing earned media with a mobile-first strategy in Southeast Asia results in better marketing penetration and insightful consumer engagement.

Optimizing Your Earned Media Communications Strategy for Mobile-First in Southeast Asia

Enhancing earned media with a mobile-first communications strategy in Southeast Asia results in better marketing penetration and insightful consumer engagement.
May 17, 2020
PRecious primed YouTrip for media success helping the startup to build trust, increase users, and attract strategic financial services partners, monetary regulators and investors.

Establishing YouTrip as Southeast Asia’s Best Multi-Currency Card

PRecious primed YouTrip for media success helping the startup to build trust, increase users, and attract strategic financial services partners, monetary regulators and investors.
April 25, 2020
Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.

Here’s How Brands Can Build Customer Loyalty During and After COVID-19

Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.
April 20, 2020
Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.

Intern Diaries: Work From Home Challenges and Key Learning

Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.
April 15, 2020
For Malaysia, there has never been a more important time to stand out from the crowd. A ‘new normal’ is emerging, and PRecious Communications can help businesses across the region adapt and embrace the new landscape through strategic communication.

Malaysia, COVID-19 and the New Normal

For Malaysia, there has never been a more important time to stand out from the crowd. A ‘new normal’ is emerging, and PRecious Communications can help businesses across the region adapt and embrace the new landscape through strategic communication.
April 10, 2020
Here’s how companies can use marketing activities and strategic communication to prepare for the aftermath of COVID-19 while dealing with the current economic slowdown and working with limited resources.

Here’s How Brands Can Prepare for the Aftermath of COVID-19

Here’s how companies can use marketing activities and strategic communication to prepare for the aftermath of COVID-19 while dealing with the current economic slowdown and working with limited resources.
April 5, 2020
Providing hope in the time of need through well thought and well-meaning marketing will build stronger customer relations.

What Marketing Strategies Work and What Do Not During COVID-19

Providing hope in the time of need through well thought and well-meaning marketing will build stronger customer relations.
March 23, 2020
With a slowing economy and a looming health crisis, here's how brands can use strategic communications to future-proof their business and come out stronger.

The Power of Strategic Communications to Future-Proof Against a Slowing Economy

With a slowing economy and a looming health crisis, here's how brands can use strategic communications to future-proof their business and come out stronger.
March 22, 2020
Here’s how Relay Majulah and PRecious Communications designed an out-of-the-box public relations campaign to raise S$1 million for the 67 charities supported by the President’s challenge.

Supporting the President’s Challenge With an Out-of-the-Box Public Relations Campaign

Here’s how Relay Majulah and PRecious Communications designed an out-of-the-box public relations campaign to raise S$1 million for the 67 charities supported by the President’s challenge.
March 11, 2020
Communicating effectively is at the heart of all PR activity. Junior Client Executives from PRecious share the communications skills they picked up from their first job.

What We Learnt About Communicating Effectively from our First Jobs

Communicating effectively is at the heart of all PR activity. Junior Client Executives from PRecious share the communications skills they picked up from their first job.
February 15, 2020
Crisis communications experts from PRecious Communications weigh in on how companies should communicate effectively during the COVID-19 situation.

Here’s How Brands Should Craft Their Communication Strategy for COVID-19

Crisis communications experts from PRecious Communications weigh in on how companies should communicate effectively during the COVID-19 situation.
February 4, 2020
Have you ever wondered how is it to work as an intern in a public relations agency?  Hanna Yasmin, Junior Client Executive at PRecious Communications shares a typical day in the life of a consumer public relations intern at PRecious Communications.

Nine Hours in the Life of a Consumer PR Intern

Have you ever wondered how is it to work as an intern in a public relations agency?  Hanna Yasmin, Junior Client Executive at PRecious Communications shares a typical day in the life of a consumer public relations intern at PRecious Communications.