Background
UnionDigital, the emerging digital bank backed by Filipino conglomerate Aboitiz and commercial bank UnionBank of the Philippines, has to establish its corporate identity in PH’s competitive fintech landscape.

Objective
Establish UnionDigital Bank as an emerging force in the digital banking scene in the Philippines that would help address needs of underserved and unbanked for financial inclusion.

Establish corporate identity through leveraging on heritage
PRecious leveraged UnionDigital’s heritage as a subsidiary of the renowned conglomerate Aboitiz and the well-established traditional bank UnionBank to enhance audience familiarity. Through strategic corporate branding efforts, the team facilitated the client in showcasing its market plans, encompassing offerings for both ecosystem partners and consumers.

UnionDigital secured 174 pickups pieces of coverage focused on building its corporate brand and build its reputation as a credible, reliable, and secure digital bank backed by a conglomerate and commercial bank. The team helped the digital bank launch its key partnerships with digital players for embedded finance services.