GET IN TOUCH

Media Relations

PYXIS The X Tron

July 26, 2024

REIKA

Media Relations

Start-Ups

Challenges

Background
Pyxis is Singapore’s first electrification start-up and it aims to steer the maritime industry towards a more sustainable and greener future through introduction of its electric vessel.

Objective
As a start-up, Pyxis aims to raise brand awareness and promote its sustainable offerings to the investors and stakeholders of the maritime industry with the launch of its flagship vessel, The X Tron

Solutions

Strategic Media Outreach
PRecious leveraged on the historical significance of Singapore’s maritime industry and held its first ever launch of its flagship vessel on Clifford Pier. From insights gathered, the team strategically used locally driven historical narratives to boost brand awareness through sustained media outreach with relevant tech and business media.

Results

The launch of Pyxis’s flagship vessel secured 14 media attendees, with a total of 21 organic coverage focused on its branding and building its reputation as a credible sustainable alternative in the maritime industry. The team helped the founders secure 12 interview opportunities building on brand and product visibility with potential investors and stakeholders within the maritime industry.

Media Relations

Related
Works

Creating communications that last.
Echo the heart of businesses.
MORE PROJECTS