July 26, 2024
REIKA
Media Relations
Start-Ups
The X Tron represents the evolution of PYXIS into a future-forward ecosystem where design, technology, and human experience intersect. This launch aims to define a new visual and emotional identity for PYXIS, amplifying its presence as a brand that embodies performance, intelligence, and next-generation connectivity.
Background
Pyxis is Singapore’s first electrification start-up and it aims to steer the maritime industry towards a more sustainable and greener future through introduction of its electric vessel.
Objective
As a start-up, Pyxis aims to raise brand awareness and promote its sustainable offerings to the investors and stakeholders of the maritime industry with the launch of its flagship vessel, The X Tron
Strategic Media Outreach
PRecious leveraged on the historical significance of Singapore’s maritime industry and held its first ever launch of its flagship vessel on Clifford Pier. From insights gathered, the team strategically used locally driven historical narratives to boost brand awareness through sustained media outreach with relevant tech and business media.
The launch of Pyxis’s flagship vessel secured 14 media attendees, with a total of 21 organic coverage focused on its branding and building its reputation as a credible sustainable alternative in the maritime industry. The team helped the founders secure 12 interview opportunities building on brand and product visibility with potential investors and stakeholders within the maritime industry.
