PRecious Vietnam
Your Strategic Communications Partner for Growth in Vietnam
PRecious Communications in Vietnam is your strategic gateway to Southeast Asia’s fastest-growing economy. As Vietnam emerges as a global tech and manufacturing hub, our Ho Chi Minh City team provides the on-the-ground insights necessary for successful market entry and expansion.
We focus on bridging local heritage with global standards, delivering PR campaigns that navigate Vietnam’s unique media landscape while positioning our clients as essential contributors to the country’s vibrant, future-forward economic storey.
LOCAL AWARDS
We Are An Award Winning Agency
2025
2024
2023
2022
2021
OUR SERVICES
Specialized Services for Tech & Innovation
Strategic Public Relations & Media Relations
Elevate your brand’s narrative and secure impactful media coverage with our deep relationships with journalists and media outlets across Southeast Asia and globally. We position your executives as thought leaders, providing insightful analysis on emerging trends in areas like AI, cybersecurity, and climate tech.
AI-Enhanced Content & Storytelling
Beyond traditional content, we leverage AI to optimize content for generative AI results and search engines, focusing on semantic relevance and natural language queries. We produce authoritative, people-first content with rigorous quality checks and human oversight, ensuring brand consistency and trust.
Digital Marketing & Social Media for Tech
Our digital experts craft data-led campaigns, manage social media presence across platforms like LinkedIn, Facebook, and TikTok, and implement strategic influencer marketing initiatives. We harness the power of LLMs to optimize influencer selection and drive conversions, particularly in high-growth sectors like online travel and subscription services.
Crisis Communications & Issues Management
In a volatile tech landscape, we prepare you to anticipate and navigate reputational risks from cybersecurity incidents, data breaches, and social media backlashes. Our proactive strategies and rapid response teams ensure your brand’s integrity and maintain stakeholder trust.
Investor Relations & Financial Communications
For startups seeking to scale, unicorns, and listed companies, we provide strategic financial communications to build and maintain investor confidence, supporting market entry and growth.
Full-Funnel Campaigns
We integrate earned, owned, and paid media for end-to-end campaigns, bridging traditional PR with performance marketing and advanced data analytics for measurable results from brand awareness to lead generation.
WHY US
Why Choose PRecious Vietnam?
Proven Expertise in Technology & Innovation
We have a deep track record working with leading global, regional, and local technology brands, including Intel Security, GitHub, Palo Alto Networks, Rimini Street, and more.
Regional Scale with Unmatched Local Nuance
We offer seamless execution across six Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines) and a growing presence in Australia and Hong Kong, combining global best practices with authentic local insights.
Outcome-Driven Strategies
We start with your business objectives, focusing on tangible results like increased revenue, market share, and investor confidence, rather than just communication outputs.
Innovation at Our Core
We are pioneers in integrating AI and data-driven insights into our communications strategies, ensuring your brand stays ahead in the digital age. We uphold ethical AI practices and transparency in our work, fostering trust.
Award-Winning & Trusted
Recognized as a Great Place to Work® and for our award-winning campaigns, we are a trusted partner committed to excellence and consistency.
People-First Culture
Our strong people-first culture drives high retention and consistent client service, building trust through empathy and human connection in a digital world.
Case Studies
Our Impact in
Vietnam
Indonesia, Philippines, Vietnam
Igloo – Achieving #1 Share of Voice to Fuel Investor Interest
Igloo is a leading regional insurtech company in Southeast Asia, providing a full stack of insurance solutions. It partners with companies in e-commerce, logistics, and finance to embed digital insurance products into their customer journeys, making insurance accessible and affordable across the region. At a Glance Industry: Insurtech, Technology
November 7, 2025
Thought Leadership
Insights & Resources
Vietnam In The PRess, Insights
HCMC’s Brand Strategy: Why a Global Financial Centre Must Be Built Inside-Out
Forget the hype. Read the no-nonsense guide to the "unsexy" pillars that attract long-term global capital. Learn why a city's "Employer Brand" is a human capital strategy that hinges on the safety and education of an executive's family.
January 6, 2026
Australia, Indonesia, Malaysia, Others, Philippines, Singapore, Thailand, Vietnam Insights
The Crisis Speed Gap: Managing Global Reputation in an Era of Hyper-Volatility
In a crisis, the C-suite doesn't need more data; they need a filter. Are you reacting to "trending noise" or addressing "critical risk"? We break down the Identity Rule and the Trust Test—two frameworks to help communicators stop chasing every headline and focus on the risks that actually threaten the
December 16, 2025
Australia, Indonesia, Malaysia, Others, Philippines, Singapore, Thailand, Vietnam News
Why We Win: The PRecious Communications 2025 Awards Round-Up
In 2025, impact was the only metric that mattered. From winning "Company of the Year" at the Stevies to securing Gold for our work with Palo Alto Networks, this is our receipt for a year of focused, measurable, and strategic work across Southeast Asia.
December 13, 2025
Our Approach
Identity
We start with a business-first diagnosis. Using AI-driven listening and deep human insight, we uncover the core challenge—whether it’s growth, trust, or market entry—and understand the critical market shifts influencing your business in Vietnam.
Map
We translate business needs into measurable outcomes. AI analytics help us identify patterns and opportunities, while our strategic team adds the essential context and nuance to define clear, ambitious objectives that truly matter.
Plan
We co-create agile, integrated strategies. Leveraging AI for modelling and scenario planning, we combine this with human creativity to design bespoke campaigns across owned, earned, paid, and shared channels, ensuring you’re prepared for any market dynamic.
Activate
We execute with precision and adaptability. AI signals allow us to pivot in real-time, while our deep understanding of the Indonesia cultural landscape ensures our execution—across PR, digital, and experiential—resonates authentically with your audience.
Check
We measure what moves the needle. Using AI-powered dashboards, we track performance against business-critical metrics, not just vanity PR numbers. Our team then interprets this data, turning numbers into meaningful insights and actionable intelligence.
Transform
We embed learning and scale success. We translate campaign results into long-term business value, creating playbooks and processes that institutionalise success. AI accelerates the learning cycle, while our team helps drive the cultural change needed for sustained growth.