Pivoting from Regional Presence to In-Market Leadership

As a regional player, Igloo faced intense competition from established, homegrown insurers in its key markets, including the Philippines, Indonesia, and Vietnam. With a pre-Series C funding round on the horizon, Igloo needed to cut through the noise, pivot the narrative from “regional presence” to “in-market leadership,” and clearly communicate its strong progress toward profitability to build investor confidence.

Strategic PR for Hyper-Local Market Dominance

PRecious applied the PRecious IMPACT Pathway to shift Igloo’s market perception:

• Identify: We identified that a single, generic regional message was ineffective. The real, provable story was in the local success within each country.
• Map: We mapped the core business objective (a successful pre-Series C round) to a clear PR goal: achieve #1 Share of Voice (SOV) to prove market dominance.
• Plan: We de-centralized the narrative, developing distinct, hyper-local growth stories for the Philippines, Indonesia, and Vietnam, using in-market data, local partnerships, and product adoption metrics.

Activate & Transform: We positioned local leadership as in-market experts in their respective countries. We then Transformed these individual wins into a powerful, data-backed regional dominance story that was pitched to top-tier financial and tech media, creating an undeniable narrative of leadership.

Measurable Results: #1 Share of Voice and Investor Interest

The campaign successfully established Igloo as the clear market leader in the insurtech space, directly supporting its strategic and financial goals.

• Explosive Coverage Growth: Secured 830+ pieces of media coverage across the region, marking a 3x increase in media volume compared to the previous year.
• Market-Leading SOV: Established Igloo as #1 in share of voice (SOV) in the Southeast Asian insurtech sector for 2024, capturing 40% of all coverage and decisively outperforming key competitors like Bolttech, Qoala, and PasarPolis.
• Direct Investor & Business Impact: The overwhelming media success and dominant SOV served as crucial validation for the investment community, piquing significant interest from impact investors for Igloo’s Series B+ and pre-Series C funding rounds. This media leadership also reinforced credibility in partnership discussions, strengthening their B2B pipeline.

Key Takeaway – Local Success Builds Regional Leadership

In a diverse region like Southeast Asia, regional leadership is a story built from the ground up. Proving deep, data-backed success in each local market is the most powerful way to build an undeniable regional dominance narrative that resonates with investors, partners, and customers.