Insights
If Your Comms Strategy Doesn’t Solve Business Problems, It’s Just Expensive Noise
"The Death of Vanity Metrics" argues that traditional PR metrics like media mentions are no longer sufficient. Businesses now demand communications that demonstrably impact outcomes like recruitment and revenue. Complex business challenges require strategic communications grounded in business understanding, not just press releases. Clients seek partners who connect narrative to
May 5, 2025
Insights
Celebrating the Unseen Strength: Unveiling Women’s True Luxuries This International Women’s Day
This International Women's Day, we embarked on a journey to understand the modern woman beyond the surface. We sought to uncover the true essence of luxury, not in the glint of diamonds or the roar of a sports car, but in the quiet moments of life. Through intimate conversations with
March 7, 2025
Insights
PR Interview – Telum Talks To: Paolo Alba from PRecious Communications
Telum spoke with Paolo Alba, Regional Vice President and Philippine Country Lead at PRecious Communications, about the role of PR for startups and its importance in building credibility, attracting investors and establishing a market presence.
February 17, 2025
Insights
PRecious Communications Elevates Regional Client Offerings with Key Leadership Appointments to Drive Growth and Innovation in 2025
Paolo Alba as Regional Vice President and Country Lead for The Philippines, Anuroopa Pereira as Regional Senior Director and Joey Gan as Regional Vice President for Integrated Marketing Communications and Country Lead for Malaysia.
February 14, 2025
Insights
Navigating the New Frontier: Key Trends Shaping the Future of Integrated Marketing Communications
Integrated Marketing Communications (IMC) is being shaped by key trends including the dominance of short-form video, the enduring power of influencer marketing, the rise of voice search, and the ethical imperative of AI and data privacy. Short-form video platforms have changed how audiences consume content, requiring IMC professionals to create
December 24, 2024