July 26, 2024
REIKA
Leadership Branding
Technology
For a brand built on precision and heritage, SEIKO’s next chapter lies in shaping cultural relevance through knowledge and influence. This initiative focuses on positioning SEIKO as a thought leader—elevating the brand from a trusted watchmaker to a voice of innovation and craftsmanship in modern horology.
Background
Seiko prides itself as one of the few integrated watch manufacturers, designing and developing their own movements using leading edge technology.
Objective
Seiko strives to position itself as the leading watch company in Indonesia, committing to persevering the nation’s cultural heritage through highlighting its efforts in safeguarding the country’s cultural legacy.
Strengthen brand identity through thought leadership
PRecious sustained a media interview with Seiko’s spokesperson as a subject matter expert in the luxury industry to drive and steer conversations with the media to raise overall awareness of Seiko as a brand. Simultaneously using the momentum to ‘soft launch’ the country exclusive product.
The interview sealed Seiko’s position as the leading watch brand in indonesia known for delivering consistently high levels of reliability, durability, performance and value. PRecious manage to secure 62 pieces of organic coverage from 25 media attendees for both the interview.
