GET IN TOUCH

Haskoning: 40 Years of Impact – Cementing a Legacy in Infrastructure

INDUSTRY: Manufacturing & Construction

COUNTRY: Thailand, Vietnam

SERVICES: Branding, Corporate Communications, Executive Communication, Media Relations, Thought Leadership

Haskoning, formerly known as Royal HaskoningDHV, is an independent, international engineering and project management consultancy. With a history of over 140 years, they integrate engineering, design, and consultancy to deliver sustainable solutions for the built environment, infrastructure, and industry.

At a Glance
  • Client: Haskoning, formerly known as Royal HaskoningDHV
  • Industry: Engineering / Infrastructure Consultancy
  • Services: Corporate Communications, Thought Leadership, Media Relations
Royal HaskoningDHV and PRecious Communications Case Study Highlights
  1. Celebrating 40 years of engineering excellence in Vietnam by positioning Royal HaskoningDHV as a strategic partner in national infrastructure development.
  2. Engaging 30+ Tier-1 journalists to highlight a legacy of impact, from the HCMC Master Plan to sustainable future projects.
  3. Shifting the narrative from “engineering vendor” to “national development partner” through high-level press engagement and expert profiling.
By aligning corporate milestones with national agendas, PRecious transformed Royal HaskoningDHV’s media presence into a strategic tool for public-sector influence.
By aligning corporate milestones with national agendas, PRecious transformed Royal HaskoningDHV’s media presence into a strategic tool for public-sector influence.

Challenges

Moving Beyond the "Technical" Label

Haskoning had been operating in Vietnam for four decades, contributing to significant projects. However, in a rapidly developing market, they faced the risk of being viewed solely as technical engineers rather than strategic partners.

They needed to remind the market—specifically government stakeholders and investors—of their role in shaping Vietnam’s future, particularly concerning the Ho Chi Minh City (HCMC) infrastructure master plan.

Solutions

The Strategic Insight: The "Nation Building" Narrative

We shifted the conversation from technical specifications to “Nation Building.”

  • The Master Plan Hook: We conceptualised press talks that anchored Royal HaskoningDHV’s 40-year milestone to the announcement of the HCMC infrastructure master plan. This made their anniversary relevant to the future of the city, not just the past of the company.
  • Intimate Media Engagement: Instead of just a mass press release, we facilitated in-depth discussions with nearly 30 journalists from Vietnam’s most influential outlets. This allowed for nuanced storytelling about urban planning and sustainability.
  • Expert Positioning: We actively pitched their senior consultants as thought leaders, ensuring they were the ones journalists called for quotes on urban development news.

Results

An Advisor to the Nation

The campaign successfully solidified Haskoning’s reputation as a top-tier advisor.

  • Deep Media Penetration: Successfully engaged leading Vietnamese outlets including VnExpress, Thanh Nien, Lao Dong, Dan Tri, Vietnam Investment Review, and VnEconomy.
  • Thought Leadership: Experts were transitioned from “spokespeople” to “preferred industry commentators,” frequently selected by journalists to interpret complex infrastructure news.
  • Public Sector alignment: The narrative successfully positioned the firm as a key contributor to Vietnam’s public-sector development and investment initiatives, reinforcing trust with government clients.
The PRecious Perspective: Weaponise Corporate Milestones for Future Market Influence

The Diagnostic: If you are treating a major corporate anniversary simply as a retrospective celebration, you are wasting a critical commercial opportunity. A historical milestone is only valuable to the C suite if it directly points to future economic impact.

The Strategic Pivot: To elevate your brand from a technical vendor to a strategic national development partner, you must rigorously contextualise your legacy.

The Commercial Engine:

  • Shift the media narrative from technical specifications to overarching nation building.
  • Anchor your decades of operational history to forward looking government initiatives and infrastructure master plans.
  • Pitch senior consultants as thought leaders who can interpret complex national development news.

The Bottom Line: This strategic alignment proves that your past experience is the vital foundation for future innovation, cementing your position at the centre of high value public sector projects.

Related posts

Master the art of anniversary PR with this deep dive into SIM’s Vietnam campaign—learn how to leverage milestones to boost recruitment and government relations.

Singapore

SIM: Celebrating 60 Years of Education Excellence in Vietnam

The Singapore Institute of Management (SIM) is one of the region's leading education and lifelong learning institutions. For 60 years, they have empowered individuals and enterprises to thrive through continuous learning, offering world-class academic programmes and professional development. At a Glance Client: Singapore Institute of Management (SIM) Industry: Education /

January 18, 2026

See how PRecious Communications leveraged a cross-border media blitz to secure 115+ hits for Dat Bike in Bloomberg, TechCrunch, and major regional dailies.

Singapore, Thailand, Vietnam

Dat Bike: Electrifying Southeast Asia: A Regional PR Expansion

Dat Bike is a Vietnamese technology startup with a mission to drive the mass adoption of green transportation in Southeast Asia. Recognised as the creator of Vietnam’s first domestic electric motorbike, they aim to convert the millions of gasoline bikes in the region to electric power without compromising on performance.

December 25, 2025

PRecious Communications positioned Royal HaskoningDHV as a macro-economic authority, securing deep-dive Tier-1 features and "Preferred Commentator" status for their experts.

Thailand, Vietnam

Haskoning: 40 Years of Impact – Cementing a Legacy in Infrastructure

Haskoning, formerly known as Royal HaskoningDHV, is an independent, international engineering and project management consultancy. With a history of over 140 years, they integrate engineering, design, and consultancy to deliver sustainable solutions for the built environment, infrastructure, and industry. At a Glance Client: Haskoning, formerly known as Royal HaskoningDHV Industry:

December 18, 2025

Discover how PRecious established Rounds as a strategic exit partner in Vietnam, delivering Tier-1 media validation and high-value developer partnerships within 90 days.

Vietnam

Rounds: Launching an App Acquisition Giant in Vietnam’s Tech Hub

Rounds is a technology company and mobile asset aggregator that acquires, operates, and scales mobile apps. By leveraging AI and data-driven strategies, they transform promising apps into sustainable businesses, offering developers a lucrative exit and growth partnership. At a Glance Client: Rounds Industry: Fintech / Mobile App Aggregation Services: Market

December 11, 2025