Royal HaskoningDHV: 40 Years of Impact – Cementing a Legacy in Infrastructure
INDUSTRY: Manufacturing & Construction
COUNTRY: Vietnam
SERVICES: Branding, Corporate Communications, Executive Communication, Media Relations, Thought Leadership
Haskoning, formerly known as Royal HaskoningDHV, is an independent, international engineering and project management consultancy. With a history of over 140 years, they integrate engineering, design, and consultancy to deliver sustainable solutions for the built environment, infrastructure, and industry.
At a Glance
Client: Haskoning, formerly known as Royal HaskoningDHV
Services: Corporate Communications, Thought Leadership, Media Relations
Royal HaskoningDHV and PRecious Communications Case Study Highlights
Celebrating 40 years of engineering excellence in Vietnam by positioning Royal HaskoningDHV as a strategic partner in national infrastructure development.
Engaging 30+ Tier-1 journalists to highlight a legacy of impact, from the HCMC Master Plan to sustainable future projects.
Shifting the narrative from “engineering vendor” to “national development partner” through high-level press engagement and expert profiling.
By aligning corporate milestones with national agendas, PRecious transformed Royal HaskoningDHV’s media presence into a strategic tool for public-sector influence.
Challenges
Moving Beyond the "Technical" Label
Royal HaskoningDHV had been operating in Vietnam for four decades, contributing to significant projects. However, in a rapidly developing market, they faced the risk of being viewed solely as technical engineers rather than strategic partners.
They needed to remind the market—specifically government stakeholders and investors—of their role in shaping Vietnam’s future, particularly concerning the Ho Chi Minh City (HCMC) infrastructure master plan.
Solutions
The "Nation Building" Narrative
We shifted the conversation from technical specifications to “Nation Building.”
The Master Plan Hook: We conceptualised press talks that anchored Royal HaskoningDHV’s 40-year milestone to the announcement of the HCMC infrastructure master plan. This made their anniversary relevant to the future of the city, not just the past of the company.
Intimate Media Engagement: Instead of a mass press release, we facilitated in-depth discussions with nearly 30 journalists from Vietnam’s most influential outlets. This allowed for nuanced storytelling about urban planning and sustainability.
Expert Positioning: We actively pitched their senior consultants as thought leaders, ensuring they were the ones journalists called for quotes on urban development news.
Results
An Advisor to the Nation
The campaign successfully solidified Royal HaskoningDHV’s reputation as a top-tier advisor.
Deep Media Penetration: Successfully engaged leading Vietnamese outlets including VnExpress, Thanh Nien, Lao Dong, Dan Tri, Vietnam Investment Review, and VnEconomy.
Thought Leadership: Experts were transitioned from “spokespeople” to “preferred industry commentators,” frequently selected by journalists to interpret complex infrastructure news.
Public Sector alignment: The narrative successfully positioned the firm as a key contributor to Vietnam’s public-sector development and investment initiatives, reinforcing trust with government clients.
Key Takeaway: Contextualise Your Legacy
A corporate anniversary is only newsworthy if it points to the future. By tying a 40-year milestone to a forward-looking infrastructure Master Plan, you demonstrate that your legacy is the foundation for future innovation.
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Haskoning, formerly known as Royal HaskoningDHV, is an independent, international engineering and project management consultancy. With a history of over 140 years, they integrate engineering, design, and consultancy to deliver sustainable solutions for the built environment, infrastructure, and industry. At a Glance Client: Haskoning, formerly known as Royal HaskoningDHV Industry:
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