Pivoting from Regional Presence to In-Market Leadership

As a regional player, Igloo faced intense competition from established, homegrown insurers in its key markets, including the Philippines, Indonesia, and Vietnam. With a pre-Series C funding round on the horizon, Igloo needed to cut through the noise, pivot the narrative from “regional presence” to “in-market leadership,” and clearly communicate its strong progress toward profitability to build investor confidence.

The Strategic Insight: Hyper-Local Market Dominance

PRecious shifted Igloo’s market perception by executing a hyper local public relations strategy designed to prove market dominance:

• De-centralising the Narrative: We recognised that a single, generic regional message was ineffective. The real, provable story was in the local success within each country. To support a successful pre Series C round, we de-centralised the narrative, developing distinct, hyper local growth stories for the Philippines, Indonesia, and Vietnam using in market data, local partnerships, and product adoption metrics.
• Transforming Local Wins into Regional Dominance: We positioned local leadership as in market experts in their respective countries. We then took these individual wins and built them into a powerful, data backed regional dominance story. Pitched to top tier financial and tech media, this created an undeniable narrative of leadership that helped secure the number one Share of Voice in the region.

Measurable Results: #1 Share of Voice and Investor Interest

The campaign successfully established Igloo as the clear market leader in the insurtech space, directly supporting its strategic and financial goals.

• Explosive Coverage Growth: Secured 830+ pieces of media coverage across the region, marking a 3x increase in media volume compared to the previous year.
• Market-Leading SOV: Established Igloo as #1 in share of voice (SOV) in the Southeast Asian insurtech sector for 2024, capturing 40% of all coverage and decisively outperforming key competitors like Bolttech, Qoala, and PasarPolis.
• Direct Investor & Business Impact: The overwhelming media success and dominant SOV served as crucial validation for the investment community, piquing significant interest from impact investors for Igloo’s Series B+ and pre-Series C funding rounds. This media leadership also reinforced credibility in partnership discussions, strengthening their B2B pipeline.

The PRecious Perspective - Engineer Regional Dominance Through Hyper Local Market Proof

The Diagnostic: If your objective is to secure major funding rounds, pitching a vague regional presence will not pass due diligence. In a highly fragmented landscape, true regional leadership is a narrative built entirely from the ground up.

The Strategic Pivot: To establish undeniable market dominance, you must prove deep, data backed success within each individual local market first.

The Commercial Engine:

• Decentralise your communications and abandon generic regional messaging.
• Tailor your growth stories to specific countries using in-market data and local partnerships.
• Position local leadership as the definitive experts in their respective countries.

The Bottom Line: By aggregating individual country wins into a massive regional dominance narrative, you create an airtight case for your commercial viability and justify premium valuations during funding rounds.