Igloo - Achieving #1 Share of Voice to Fuel Investor Interest
Country:
Singapore
SERVICES
SPARKS
Igloo is a leading regional insurtech company in Southeast Asia, providing a full stack of insurance solutions. It partners with companies in e-commerce, logistics, and finance to embed digital insurance products into their customer journeys, making insurance accessible and affordable across the region.
At a Glance
- Industry: Insurtech, Technology
- Services: Regional Communications, Investor Relations, B2B Communications, Share of Voice Analysis
Challenges
Pivoting from Regional Presence to In-Market LeadershipAs a regional player, Igloo faced intense competition from established, homegrown insurers in its key markets, including the Philippines, Indonesia, and Vietnam. With a pre-Series C funding round on the horizon, Igloo needed to cut through the noise, pivot the narrative from "regional presence" to "in-market leadership," and clearly communicate its strong progress toward profitability to build investor confidence.
Solutions
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Learn how PRecious helped insurtech firm Igloo achieve #1 share of voice (40%) in Southeast Asia, driving a 3x increase in media coverage and fueling investor interest.[/caption]
The Strategic Insight: Hyper-Local Market Dominance
PRecious shifted Igloo’s market perception by executing a hyper local public relations strategy designed to prove market dominance:
Results
Measurable Results: #1 Share of Voice and Investor InterestThe campaign successfully established Igloo as the clear market leader in the insurtech space, directly supporting its strategic and financial goals.
- Explosive Coverage Growth: Secured 830+ pieces of media coverage across the region, marking a 3x increase in media volume compared to the previous year.
- Market-Leading SOV: Established Igloo as #1 in share of voice (SOV) in the Southeast Asian insurtech sector for 2024, capturing 40% of all coverage and decisively outperforming key competitors like Bolttech, Qoala, and PasarPolis.
- Direct Investor & Business Impact: The overwhelming media success and dominant SOV served as crucial validation for the investment community, piquing significant interest from impact investors for Igloo's Series B+ and pre-Series C funding rounds. This media leadership also reinforced credibility in partnership discussions, strengthening their B2B pipeline.
The PRecious Perspective - Engineer Regional Dominance Through Hyper Local Market ProofThe Diagnostic: If your objective is to secure major funding rounds, pitching a vague regional presence will not pass due diligence. In a highly fragmented landscape, true regional leadership is a narrative built entirely from the ground up. The Strategic Pivot: To establish undeniable market dominance, you must prove deep, data backed success within each individual local market first. The Commercial Engine:
- Decentralise your communications and abandon generic regional messaging.
- Tailor your growth stories to specific countries using in-market data and local partnerships.
- Position local leadership as the definitive experts in their respective countries.
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