Sustaining Momentum Pre- and Post-Acquisition

Engaged since 2020, Fave was on a rapid growth trajectory leading up to its acquisition by PineLabs. The challenge was to boost brand awareness to support fundraising efforts, announce strategic partnerships, and maintain user growth in a competitive payments landscape. They needed to profile their leadership strong enough to command a premium valuation and maintain trust during the transition.

A Dual-Track Communications Engine

We implemented a comprehensive strategy that catered to both corporate stakeholders and everyday consumers.

• Corporate Milestones: We raised strong visibility for Fave’s funding rounds and the major acquisition news. We managed the narrative to ensure the acquisition was seen as a growth accelerator, not an exit.
• Partnership Amplification: We actively promoted partnerships with banks and e-payment platforms to validate Fave’s ecosystem relevance.
• Consumer & Executive Profiling: We executed a “drumbeat” campaign for consumer deals across festivals, while simultaneously building strong executive profiles for leaders past and present. This ensured Fave had a face and a voice in the industry.

Measurable Results: Visible Leadership

The campaign successfully kept Fave in the headlines throughout its critical growth phases.

• High-Volume Output: Secured 100s of consumer deal announcements over the years, driving direct traffic and user engagement.
• Major Financial News: Secured dozens of top-tier pieces of coverage surrounding Fave’s acquisition and brand partnerships.
• Tier-1 Recognition: Achieved consistent presence in notable titles including The Straits Times, The Business Times, Yahoo Finance!, Bloomberg, and DealStreetAsia.

Key Takeaway: Consistency Builds Valuation

Consistent visibility drives valuation. By maintaining a steady flow of positive news—from small consumer deals to massive funding announcements—is important to attracts investors and drive loyalty.