Fave - Driving Brand Visibility Through Acquisition and Beyond

Fave is one of Southeast Asia's leading fintech platforms, providing payments and loyalty solutions to merchants and consumers. They facilitate cashless transactions and help businesses retain customers through rewards.  

At a Glance

• Client: Fave
• Industry: Fintech / E-commerce
• Services: Brand Awareness, Corporate Communications, Executive Profiling, Crisis Communications

Fave and PRecious Communications Case Study Highlights

1. Orchestrated a high-impact PR campaign for Fave’s acquisition, funding rounds, and market expansion across Southeast Asia.
2. Secured 100s of media placements to support consumer deals and executive leadership during a pivotal fintech acquisition.
3. Drove sustained brand visibility for a fintech leader, resulting in top-tier coverage in Bloomberg and The Straits Times.

[caption id="attachment_16524" align="aligncenter" width="1920"] Learn how PRecious Communications managed Fave's brand through multiple funding rounds and strategic partnerships in Southeast Asia. This case study details the dual-track PR approach that secured hundreds of consumer deal announcements and dozens of top-tier media placements in titles including Bloomberg and The Straits Times.[/caption]  

Sustaining Momentum Pre- and Post-Acquisition

Engaged since 2020, Fave was on a rapid growth trajectory leading up to its acquisition by PineLabs. The challenge was to boost brand awareness to support fundraising efforts, announce strategic partnerships, and maintain user growth in a competitive payments landscape. They needed to profile their leadership strong enough to command a premium valuation and maintain trust during the transition.

The Strategic Insight: A Dual-Track Communications Engine

We implemented a comprehensive strategy that catered to both corporate stakeholders and everyday consumers.

• Corporate Milestones: We raised strong visibility for Fave’s funding rounds and the major acquisition news. We managed the narrative to ensure the acquisition was seen as a growth accelerator, not an exit.
• Partnership Amplification: We actively promoted partnerships with banks and e-payment platforms to validate Fave’s ecosystem relevance.
• Consumer & Executive Profiling: We executed a "drumbeat" campaign for consumer deals across festivals, while simultaneously building strong executive profiles for leaders past and present. This ensured Fave had a face and a voice in the industry.

Measurable Results: Visible Leadership

The campaign successfully kept Fave in the headlines throughout its critical growth phases.

• High-Volume Output: Secured 100s of consumer deal announcements over the years, driving direct traffic and user engagement.
• Major Financial News: Secured dozens of top-tier pieces of coverage surrounding Fave’s acquisition and brand partnerships.
• Tier-1 Recognition: Achieved consistent presence in notable titles including The Straits Times, The Business Times, Yahoo Finance!, Bloomberg, and DealStreetAsia.

The PRecious Perspective: Protect Your Enterprise Valuation with Relentless Visibility

The Diagnostic: During a pivotal growth phase or in the critical run up to a major merger and acquisition event, corporate silence is an absolute commercial liability. The Strategic Pivot: To command a premium market valuation and maintain unshakeable investor trust, founders and CEOs must engineer a relentless, dual track news pipeline. The Commercial Engine:

• Generate a continuous drumbeat of positive visibility rather than relying on infrequent funding announcements.
• Highlight both consumer traction and high level corporate partnerships to validate ecosystem relevance.
• Build strong executive profiles to ensure the brand has a face and a voice in the industry.

The Bottom Line: This consistent, high volume visibility ensures your leadership retains authoritative leverage, actively mitigating risk and protecting your financial valuation throughout complex negotiations.