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Ensign InfoSecurity – Engineering Market Leadership in Cybersecurity

INDUSTRY: Cybersecurity, Technology

COUNTRY: Others, Singapore

SERVICES: Executive Communication, Leadership Branding, Media Relations, Thought Leadership

Ensign InfoSecurity is a leading cybersecurity solutions provider headquartered in Singapore. As one of the largest pure-play cybersecurity firms in Asia, they provide end-to-end security solutions to enterprises and governments.

At a Glance
  • Client: Ensign InfoSecurity
  • Industry: Cybersecurity
  • Services: Media Relations, Thought Leadership, Reputation Management
Ensign InfoSecurity and PRecious Communications Case Study Highlights
  1. Doubled Share-of-Voice for a leading cybersecurity firm by aligning proprietary insights with national security agendas.
  2. Created a strategic reputation campaign that secured 450+ media pickups and shifted brand perception to a market leader.
  3. From technical vendor to industry authority – Positioned a cybersecurity player as the go-to commentator for Tier-1 media.
Learn how PRecious Communications positioned Ensign InfoSecurity as a cybersecurity market leader across Singapore, Malaysia, and Hong Kong. The strategy leveraged proprietary threat intelligence reports to drive thought leadership, securing over 450 media pickups and establishing the company as the 'go-to' industry authority for top-tier media like The Straits Times.
Learn how PRecious Communications positioned Ensign InfoSecurity as a cybersecurity market leader across Singapore, Malaysia, and Hong Kong. The strategy leveraged proprietary threat intelligence reports to drive thought leadership, securing over 450 media pickups and establishing the company as the ‘go-to’ industry authority for top-tier media like The Straits Times.

Challenges

Validating Leadership to Support Sales

Despite its size, Ensign felt that its market advocacy was lagging. They needed to build a stronger media relations foundation to support their sales teams. The challenge was to transition their reputation from “service provider” to “market leader,” ensuring they were the first name called when stakeholders thought of Asian cybersecurity.

Solutions

Aligning with the National Agenda

We moved the narrative from product features to national resilience. By positioning Ensign as a key pillar of Singapore’s digital defence, we elevated their relevance.

  • Leveraging Proprietary Intelligence: We focused on Ensign’s unique intellectual property, specifically their annual Cyber Threat Landscape (CTL) Report. We used this data to generate headlines that competitors couldn’t match.
  • Tech Innovation: We highlighted novel technologies, such as Aletheia (their deepfake detection solution), to showcase innovation and stay ahead of trending topics like AI fraud.
  • Executive Storybanking: We involved executives deeply in the campaign, developing their subject matter expertise into “storybanks.” This ensured we had ready-to-go commentary for breaking news, allowing us to newsjack effectively.

Results

Measurable Results: Doubling Share of Voice

The campaign fundamentally shifted the media perception of Ensign InfoSecurity.

  • Market Dominance: In just 18 months, we managed to nearly double Ensign’s Share-Of-Voice among local and global players.
  • High Volume Coverage: Secured over 450 pickups across Singapore, Malaysia, and Hong Kong, ensuring regional visibility.
  • Go-To Authority: We achieved a strong shift in media perception, with Ensign becoming the default industry commentator for major players like The Straits Times.
Key Takeaway: Data + National Alignment = Leadership

When you align your brand with the national interest and back it up with proprietary data (like the CTL report), you stop chasing the news and start making it. This creates an enhanced reputation that directly supports business development and sales.

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