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Rounds: Launching an App Acquisition Giant in Vietnam’s Tech Hub

INDUSTRY: Financial Services, Start-Ups, Technology, Venture Capital

COUNTRY: Vietnam

SERVICES: Branding, Corporate Communications, Media Relations, Public Relations

Rounds is a technology company and mobile asset aggregator that acquires, operates, and scales mobile apps. By leveraging AI and data-driven strategies, they transform promising apps into sustainable businesses, offering developers a lucrative exit and growth partnership.

At a Glance
  • Client: Rounds
  • Industry: Fintech / Mobile App Aggregation
  • Services: Market Entry, Media Relations, Community Engagement, Event Management
Rounds and PRecious Communications Case Study Highlights
  1. Successfully launching a mobile asset acquisition platform in Vietnam by engaging high-potential developers through targeted events and media relations.
  2. Securing 50 media placements and 100,000+ impressions to position Rounds as the premier growth partner for Vietnamese Android developers.
  3. Connecting a global app aggregator with its target market via a “Developer Day” strategy that led to immediate deal closures.
See how PRecious established Rounds as a strategic exit partner in Vietnam, delivering Tier-1 media validation and high-value developer partnerships within 90 days.
See how PRecious established Rounds as a strategic exit partner in Vietnam, delivering Tier-1 media validation and high-value developer partnerships within 90 days.

Challenges

Breaking into a Tight-Knit Developer Community

Rounds identified Vietnam as a high-potential market due to its thriving community of Android developers. However, as a new entrant, they lacked the necessary trust and network to acquire high-quality apps.

The challenge was two-fold: they needed to introduce their “acquisition and growth” business model to a market unfamiliar with it, and they needed to verify their credibility to skeptical developers who are protective of their intellectual property.

Solutions

Building Trust via Direct Community Engagement

We recognised that developers trust peers and tech leaders more than corporate ads. Our strategy focused on “Boots on the Ground” engagement.

  • Credibility Launch: We organised a press conference in Ho Chi Minh City, inviting 15 Tier-1 tech journalists to announce Rounds’ commitment to the market. This established the “corporate face” of the brand.
  • The “Developer Day” Activation: To reach the “product creators,” we hosted an intimate Developer Day in Hanoi. This wasn’t a sales pitch but a value-add networking session, connecting Rounds directly with 16 high-potential developers, CEOs, and project leads.
  • Social Amplification: We partnered with selected Key Opinion Leaders (KOLs) and developer communities on Facebook and TikTok to scale the message digitally, ensuring the brand was visible where developers spent their downtime.

Results

Immediate Deal Flow and Market Validation

The campaign successfully transitioned Rounds from an unknown entity to a sought-after partner in Vietnam’s tech ecosystem.

  • Rapid Media Visibility: Secured nearly 50 media coverages within just three months, including features in top-tier tech publications and TV channels.
  • Direct Business Impact: The “Developer Day” proved highly effective, connecting Rounds with key decision-makers. Several acquisition deals were initially closed immediately following the event, proving the ROI of the engagement.
  • Community Buzz: Generated 100,000+ impressions and 2,000+ engagements across active developer communities, ensuring sustained interest in Rounds’ offers.
Key Takeaway: Hyper-Targeting Wins in B2B

When the goal is acquisition (M&A), a “spray and pray” PR approach fails. By narrowing the focus to a specific city (Hanoi) and a specific persona (Android Developers) through physical events, you can shorten the sales cycle from months to days.

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