Introduction
The number of B2B brands promoting webinars in the United States grew by 36 percent, between February to March 2020, according to Statista. It is one of the many impacts COVID-19 has on the global economy. Yet, it is astonishing how much of an influence it can have on accelerating the use of digital technology. When countries around the world were enforcing lockdown and quarantine rules, and in Singapore’s context, circuit breaker, suddenly the community started to take digital exceptionally seriously. Businesses today hold meetings, conferences, training and events virtually and regularly.
At PRecious Communications, we have found a way to provide value to our audience through promoting the Southeast Asia Connect Webinar and Podcast Series. The series, which are held bi-weekly, is a collaboration with North Ridge Partners. It is for founders and investors of Southeast Asian Startups, connecting the Southeast Asian Ecosystem to the world.
What is a Webinar
By definition, a webinar is a seminar conducted via the internet, but, there’s more to it. It enables you to host a virtual meeting without requiring a physical space. A webinar allows you to share your presentation to the audience without the need for being physically there. The audience runs the benefit of tuning in at the comfort of their home or physical space. Moreover, they are not limited to the use of devices and are accessible via desktop, laptop and mobile device. Webinars are mostly utilised for business-related purposes. It can be used to host internal team meetings, especially if your work requires you to connect to foreign offices remotely.
Webinar Trend
The trend in the usage of the webinar has gradually increased during the COVID-19 pandemic, with webinars providing an effective tool to engage with stakeholders, amid a dearth in physical events. If you look at your social media feed today, especially LinkedIn, chances are that you would find multiple webinar announcements and live streams. On Facebook, users have found ways to sell goods through auction and watch parties. Nowadays, webinar topics revolve around how COVID-19 has disrupted their businesses. This includes tips and tricks on how to adapt to the current situation. A topic like that can be found extremely useful. Amidst the COVID pandemic, webinar organisers, moderators and speakers are going through a learning curve. They have to be hands-on to resolve issues such as technical glitches, sound and lighting issues, program flow, etc., which takes multiple attempts to perfect a suitable format. Previously, they would most likely have a professional technical team to ensure everything is in check.
Webinar Fatigue
COVID-19 has been around for months, and while webinar provides many benefits, technology has its drawbacks too. Users today are starting to face webinar fatigue. It is reported that 57% of marketers run 50 webinars per year, which is approximately 4 webinars a month. The cycle begins from receiving invites through email to seeing event organisers promoting webinars on social media to attending many webinars in a month. Webinar fatigue is a new term that is often associated with an overall feeling of tiredness or lack of desire towards webinars.
Solution
Allow yourself to spend more time to understand better how to promote webinars, differentiating how yours is different from others, focusing on how you can add value through your content, ways to engage with the audience and how you can retain them to come back for more.
If the webinars you hold are done strategically with the emphasis of paying attention to your audience needs more than your business needs, you are more likely to retain them for more sessions of your webinar.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.