SINGAPORE / MANILA, PHILIPPINES – OCTOBER 2, 2025 – PRecious Communications, an award-winning multi-market integrated communications agency, proudly marks its third year of significant growth in the Philippines.

Aligned with the nation’s actively implemented National AI Roadmap, the agency continues to rapidly scale its operations and solidify its strong presence within the Philippine market. Demonstrating robust expansion, PRecious Communications has achieved 2.5x year-on-year growth, driven by established collaborations with prominent technology enterprises and burgeoning startups across the Philippines and wider Southeast Asia.

Amidst the Philippines’ accelerated adoption of Artificial Intelligence (AI), the agency has proactively enhanced its digital capabilities to meet the demands of the country’s dynamic and growing economy.

The Philippines Market Growth and Economic Context

Economic indicators underscore the Philippines’ vibrant trajectory. With sustained strong domestic spending and consistently low inflation, the University of Asia and the Pacific forecasts the Philippines’ Gross Domestic Product (GDP) to grow by 5.8% in the third quarter of 2025. This positions the Philippines among the fastest-growing economies in Southeast Asia, building on the Department of Finance’s reported 5.5% GDP growth rate in the second quarter of 2025.

“The Philippines is not just one of our fastest-growing markets in Southeast Asia; it is redefining what is possible for our industry,” declared Lars Voedisch, Founder and Group CEO of PRecious Communications.

“From a surging economy to a dynamic tech scene rapidly embracing AI, the nation is successfully converging private and public efforts to cultivate a future-ready workforce. The momentum here in the Philippines is electrifying, and we are fully committed to driving new growth frontiers, not only within the Philippines but across the entire Southeast Asian region.”

Championing The Philippines Digital Economy With Strategic Partnerships

Expanding on its established partnerships with global leaders such as digital payments giant Visa, regional insurtech innovator Igloo, and the Philippines’ largest telecommunications provider Globe, PRecious Communications is also a key partner for impactful Filipino-founded startups influencing both the Philippines and Southeast Asia. Noteworthy among these fast-growing startups are Zed, a credit-led neobank, and Thinking Machines, OpenAI’s premier boutique consultancy partner in APAC.

“Since our establishment in the Philippines in 2022, our core mission has been to champion the Philippines’ digital economy,” added Paolo Alba, Regional Vice President and Country Lead for PRecious Communications in the Philippines.

“By leveraging the strength of our extensive network, we have successfully supported the expansion of Filipino companies throughout Southeast Asia and facilitated the entry of regional brands into the Philippine market. As we continue to invest in cutting-edge technologies and strengthen our digital marketing and PR capabilities, we are dedicated to delivering even more integrated communication solutions for our partners across the Philippines and the wider region.”

Digital Integration Capabilities Expansion With New Leadership Appointment

Hannah Kiwahko, recently appointed Associate Country Lead in the Philippines, is now spearheading the agency’s digital integration efforts. A seasoned digital and performance marketing veteran with over a decade of experience, Kiwahko is recognised for her leadership in award-winning campaigns that demonstrably impact consumer engagement and client revenue for prominent brands in the FMCG, healthcare, and pharmaceutical sectors.

In her pivotal new role, Kiwahko will collaborate closely with Paolo Alba to integrate data-driven insights and the credibility of PR with the measurability of digital marketing, ensuring brands effectively connect with audiences and achieve tangible business outcomes in the Philippine market.

PRecious Communications: Southeast Asia’s Premier Agency for Impactful Brand Narratives

PRecious Communications is an award-winning multi-market integrated communications agency specialising in go-to-market strategies and data-driven storytelling for clients across Southeast Asia, with strategically located offices in Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, complemented by an extensive network of partners throughout the broader Asia Pacific region.

With over a decade of industry expertise, the agency has consistently delivered impactful results for leading brands and fast-growing startups across key sectors including technology, finance, healthcare, and consumer goods. Since joining the GlobalCom PR Network in 2019 as its exclusive Southeast Asia representative, PRecious has significantly expanded its global reach through a formidable network of more than 80 independent agencies in over 100 countries.

PRecious Communications has consistently been acknowledged among the top consultancies in the region, receiving Gold for PR Team of the Year at the Marketing Interactive PR Awards 2022, Gold for Most Innovative PR Agency of the Year at the 2023 APAC Stevie Awards, and Medium-Sized Consultancy of the Year in Southeast Asia at the 2025 International Business Awards.

Industry Recognition Establishing PRecious as a Leading Integrated Communications Agency

PRecious Communications’ sustained momentum has been consistently recognized. The agency was named Medium-Sized Consultancy of the Year in Southeast Asia, and Paolo Alba was recognised as Executive of the Year in the Philippines at the prestigious 2025 International Business Awards (IBAs).

Further underscoring their local impact, Alba and PRecious Communications have been shortlisted for Agency Leader of the Year and Most Innovative PR Agency of the Year categories at the upcoming Marketech APAC NEXT Awards in the Philippines. In 2024, PRecious Communications was already distinguished among the top 4 PR agencies in the Philippines at Campaign Asia’s Agency of the Year Awards (AOY) and among the top 3 in-market consultancies in APAC at PRCA’s The Gold Standard Awards.

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