PRecious LIFE
Your Strategic Communications Partner for Growth in LIFE

Our Approach
The PRecious LIFE Advantages
Our AI-Powered, Human-Centric Approach
PRecious LIFE is the Tech Practice division of PRecious Communications, a leading independent strategic communications agency in Southeast Asia. Its primary function is to work with leading global, regional, and local technology brands to educate stakeholders and create compelling brand narratives.
In today’s rapidly evolving tech landscape, communications must be as agile as your innovation. PRecious LIFE, the dedicated tech practice of PRecious Communications, provides the strategic clarity and execution prowess you need. We operate under the “ONE PRecious” operating model and “Adaptive Communications” methodology – a future-ready framework designed to turn market shifts into opportunities for growth.
Identity
We start with a business-first diagnosis. Using AI-driven listening and deep human insight, we uncover the core challenge—whether it’s growth, trust, or market entry—and understand the critical market shifts influencing your business in LIFE.
Map
We translate business needs into measurable outcomes. AI analytics help us identify patterns and opportunities, while our strategic team adds the essential context and nuance to define clear, ambitious objectives that truly matter.
Plan
We co-create agile, integrated strategies. Leveraging AI for modelling and scenario planning, we combine this with human creativity to design bespoke campaigns across owned, earned, paid, and shared channels, ensuring you’re prepared for any market dynamic.
Activate
We execute with precision and adaptability. AI signals allow us to pivot in real-time, while our deep understanding of the Indonesia cultural landscape ensures our execution—across PR, digital, and experiential—resonates authentically with your audience.
Check
We measure what moves the needle. Using AI-powered dashboards, we track performance against business-critical metrics, not just vanity PR numbers. Our team then interprets this data, turning numbers into meaningful insights and actionable intelligence.
Transform
We embed learning and scale success. We translate campaign results into long-term business value, creating playbooks and processes that institutionalise success. AI accelerates the learning cycle, while our team helps drive the cultural change needed for sustained growth.
OUR SERVICES
Specialized Services for Tech & Innovation
Strategic Public Relations & Media Relations
Elevate your brand’s narrative and secure impactful media coverage with our deep relationships with journalists and media outlets across Southeast Asia and globally. We position your executives as thought leaders, providing insightful analysis on emerging trends in areas like AI, cybersecurity, and climate tech.
AI-Enhanced Content & Storytelling
Beyond traditional content, we leverage AI to optimize content for generative AI results and search engines, focusing on semantic relevance and natural language queries. We produce authoritative, people-first content with rigorous quality checks and human oversight, ensuring brand consistency and trust.
Digital Marketing & Social Media for Tech
Our digital experts craft data-led campaigns, manage social media presence across platforms like LinkedIn, Facebook, and TikTok, and implement strategic influencer marketing initiatives. We harness the power of LLMs to optimize influencer selection and drive conversions, particularly in high-growth sectors like online travel and subscription services.
Crisis Communications & Issues Management
In a volatile tech landscape, we prepare you to anticipate and navigate reputational risks from cybersecurity incidents, data breaches, and social media backlashes. Our proactive strategies and rapid response teams ensure your brand’s integrity and maintain stakeholder trust.
Investor Relations & Financial Communications
For startups seeking to scale, unicorns, and listed companies, we provide strategic financial communications to build and maintain investor confidence, supporting market entry and growth.
Full-Funnel Campaigns
We integrate earned, owned, and paid media for end-to-end campaigns, bridging traditional PR with performance marketing and advanced data analytics for measurable results from brand awareness to lead generation.
WHY US
Why Choose PRecious LIFE?
Proven Expertise in Technology & Innovation
We have a deep track record working with leading global, regional, and local technology brands, including Intel Security, GitHub, Palo Alto Networks, Rimini Street, and more.
Regional Scale with Unmatched Local Nuance
We offer seamless execution across six Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines) and a growing presence in Australia and Hong Kong, combining global best practices with authentic local insights.
Outcome-Driven Strategies
We start with your business objectives, focusing on tangible results like increased revenue, market share, and investor confidence, rather than just communication outputs.
Innovation at Our Core
We are pioneers in integrating AI and data-driven insights into our communications strategies, ensuring your brand stays ahead in the digital age. We uphold ethical AI practices and transparency in our work, fostering trust.
Award-Winning & Trusted
Recognized as a Great Place to Work® and for our award-winning campaigns, we are a trusted partner committed to excellence and consistency.
People-First Culture
Our strong people-first culture drives high retention and consistent client service, building trust through empathy and human connection in a digital world.
PARTNERS WE SERVE
Our Clients










Case Studies
Our Impact in Indonesia: Driving Growth Across Industries

Technology
SEIKO Strengthen brand identity through thought leadership
For a brand built on precision and heritage, SEIKO’s next chapter lies in shaping cultural relevance through knowledge and influence. This initiative focuses on positioning SEIKO as a thought leader—elevating the brand from a trusted watchmaker to a voice of innovation and craftsmanship in modern horology.
July 26, 2024

Start-Ups
PYXIS The X Tron
The X Tron represents the evolution of PYXIS into a future-forward ecosystem where design, technology, and human experience intersect. This launch aims to define a new visual and emotional identity for PYXIS, amplifying its presence as a brand that embodies performance, intelligence, and next-generation connectivity.
July 26, 2024

Financial Services
UnionDigital Bank Establish corporate identity through leveraging on heritage
As a digital-first subsidiary born from a legacy institution, UnionDigital Bank seeks to build credibility and distinction by harnessing the strength of its heritage. The project establishes a cohesive corporate identity that reflects both trust and transformation—bridging tradition with digital innovation to shape the future of banking.
July 26, 2024
Thought Leadership
Insights & Resources for the Indonesia Market

White Paper
White Paper: The Future of PR in Malaysia: Trends for 2026
Explore the forces reshaping Malaysia’s PR landscape — from AI-driven insights and influencer ecosystems to data-led storytelling. This white paper unpacks key trends defining 2026 and what they mean for agencies, brands, and communications leaders.
October 20, 2025

Guide
Guide: Market Entry Guide: Your Playbook for Malaysia’s Diverse Market
Navigate Malaysia’s complex business environment with clarity. This guide offers actionable insights on cultural nuances, media ecosystems, and strategic positioning to help global brands thrive in one of Southeast Asia’s most dynamic markets.
October 20, 2025

Webinar
Webinar: From Search to Solutions: Ensuring Your Brand Appears in AI Overviews
As AI-powered search transforms visibility, how can your brand stay discoverable? Join our expert-led webinar to learn practical strategies for optimizing your brand presence in generative AI summaries and conversational search.
October 20, 2025