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PRecious LIFE

Your Strategic Communications Partner for Growth in LIFE

We are a leading strategic communications agency based in LIFE. We power high-growth companies, from dynamic startups to established corporates and lifestyle brands, with integrated communications strategies that drive measurable business outcomes across Indonesia's dynamic economy.
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Our Approach

The PRecious LIFE Advantages

Our AI-Powered, Human-Centric Approach

PRecious LIFE is the Tech Practice division of PRecious Communications, a leading independent strategic communications agency in Southeast Asia. Its primary function is to work with leading global, regional, and local technology brands to educate stakeholders and create compelling brand narratives.

In today’s rapidly evolving tech landscape, communications must be as agile as your innovation. PRecious LIFE, the dedicated tech practice of PRecious Communications, provides the strategic clarity and execution prowess you need. We operate under the “ONE PRecious” operating model and “Adaptive Communications” methodology – a future-ready framework designed to turn market shifts into opportunities for growth.

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01

Identity

We start with a business-first diagnosis. Using AI-driven listening and deep human insight, we uncover the core challenge—whether it’s growth, trust, or market entry—and understand the critical market shifts influencing your business in LIFE.

02

Map

We translate business needs into measurable outcomes. AI analytics help us identify patterns and opportunities, while our strategic team adds the essential context and nuance to define clear, ambitious objectives that truly matter.

03

Plan

We co-create agile, integrated strategies. Leveraging AI for modelling and scenario planning, we combine this with human creativity to design bespoke campaigns across owned, earned, paid, and shared channels, ensuring you’re prepared for any market dynamic.

04

Activate

We execute with precision and adaptability. AI signals allow us to pivot in real-time, while our deep understanding of the Indonesia cultural landscape ensures our execution—across PR, digital, and experiential—resonates authentically with your audience.

05

Check

We measure what moves the needle. Using AI-powered dashboards, we track performance against business-critical metrics, not just vanity PR numbers. Our team then interprets this data, turning numbers into meaningful insights and actionable intelligence.

06

Transform

We embed learning and scale success. We translate campaign results into long-term business value, creating playbooks and processes that institutionalise success. AI accelerates the learning cycle, while our team helps drive the cultural change needed for sustained growth.

OUR SERVICES

Specialized Services for Tech & Innovation

PRecious LIFE offers a comprehensive suite of services, specifically tailored to the unique needs of the technology and innovation sector:
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01

Strategic Public Relations & Media Relations

Elevate your brand’s narrative and secure impactful media coverage with our deep relationships with journalists and media outlets across Southeast Asia and globally. We position your executives as thought leaders, providing insightful analysis on emerging trends in areas like AI, cybersecurity, and climate tech.

02

AI-Enhanced Content & Storytelling

Beyond traditional content, we leverage AI to optimize content for generative AI results and search engines, focusing on semantic relevance and natural language queries. We produce authoritative, people-first content with rigorous quality checks and human oversight, ensuring brand consistency and trust.

03

Digital Marketing & Social Media for Tech

Our digital experts craft data-led campaigns, manage social media presence across platforms like LinkedIn, Facebook, and TikTok, and implement strategic influencer marketing initiatives. We harness the power of LLMs to optimize influencer selection and drive conversions, particularly in high-growth sectors like online travel and subscription services.

04

Crisis Communications & Issues Management

In a volatile tech landscape, we prepare you to anticipate and navigate reputational risks from cybersecurity incidents, data breaches, and social media backlashes. Our proactive strategies and rapid response teams ensure your brand’s integrity and maintain stakeholder trust.

05

Investor Relations & Financial Communications

For startups seeking to scale, unicorns, and listed companies, we provide strategic financial communications to build and maintain investor confidence, supporting market entry and growth.

06

Full-Funnel Campaigns

We integrate earned, owned, and paid media for end-to-end campaigns, bridging traditional PR with performance marketing and advanced data analytics for measurable results from brand awareness to lead generation.

WHY US

Why Choose PRecious LIFE?

Our distinct advantages make us the ideal communications partner for your tech business
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01

Proven Expertise in Technology & Innovation

We have a deep track record working with leading global, regional, and local technology brands, including Intel Security, GitHub, Palo Alto Networks, Rimini Street, and more.

02

Regional Scale with Unmatched Local Nuance

We offer seamless execution across six Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines) and a growing presence in Australia and Hong Kong, combining global best practices with authentic local insights.

03

Outcome-Driven Strategies

We start with your business objectives, focusing on tangible results like increased revenue, market share, and investor confidence, rather than just communication outputs.

04

Innovation at Our Core

We are pioneers in integrating AI and data-driven insights into our communications strategies, ensuring your brand stays ahead in the digital age. We uphold ethical AI practices and transparency in our work, fostering trust.

05

Award-Winning & Trusted

Recognized as a Great Place to Work® and for our award-winning campaigns, we are a trusted partner committed to excellence and consistency.

06

People-First Culture

Our strong people-first culture drives high retention and consistent client service, building trust through empathy and human connection in a digital world.

PARTNERS WE SERVE

Our Clients

PRecious LIFE partners with some of the world's most innovative companies and local powerhouses, from disruptive startups and unicorns to established multinational corporations. Our proven client experience includes working with leading brands that benefit from our integrated approach and deep regional expertise, such as those we've served across Southeast Asia
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PRecious Indonesia understood our brand and translated our vision into compelling narratives that resonated across the country. Their strategic approach and on-the-ground insights were invaluable to our growth in the Indonesian market.

INDONESIA
Director of a Leading Indonesian Brand

Contact Us Today!

Let’s Connect and Build Your Adaptive Strategy Today

Ready to shape your brand's compelling narrative and drive impactful results in the dynamic technology landscape of Southeast Asia and beyond? Our team of experts is eager to provide business-aligned counsel and adaptive communication strategies that turn your challenges into opportunities.