In this episode of SEA CONNECT – Leadership Talks, featuring a discussion between Lars Voedisch and Tran Duy Ninh, a growth marketer with 14 years of experience in the healthcare and finance industries. The discussion focuses on the importance of data privacy and compliance for marketers, especially in highly regulated sectors. Ninh emphasises that data privacy and compliance are “must-haves,” not just “nice-to-haves,” as non-compliance can lead to severe consequences such as fines, business revocation, and even jail time.

Ninh shares his experiences navigating the challenges of balancing creativity and growth with data privacy and legal compliance. He provides examples of situations where he had to find solutions to comply with regulations while still achieving marketing goals. He also discusses the importance of internal training, understanding the laws, and working closely with legal and compliance teams.

The conversation highlights the practical challenges marketers face in using social media platforms for targeted advertising while adhering to data privacy regulations. Ninh explains the limitations and restrictions imposed by companies and the need to go through risk assessment processes and use approved APIs for uploading customer data.

Overall, the document emphasises the significance of data privacy and compliance in marketing and provides insights on how marketers can navigate these challenges while still achieving their growth objectives.

 

Key Takeaways from the Episode 7 – Data Privacy and Compliance for Marketers in a Highly Regulated Sector:

• Know your legal obligations. This means understanding the laws and regulations that apply to your business, as well as the specific data privacy requirements of your industry.
• Map your data flows. This will help you identify where your data is collected, used, and stored, and who has access to it.
• Implement appropriate safeguards. This includes measures to protect data from unauthorized access, use, disclosure, modification, or destruction.
• Monitor and review your compliance. This will help you identify any gaps in your compliance program and ensure that you are in compliance with the law.
• Train your employees on data privacy. Your employees are a critical part of your compliance program, so it is important to make sure they understand their responsibilities and how to protect data privacy.

By following these tips, you can help your organization become more compliant with data privacy. This will protect your organization from legal risks, as well as help you build trust with your customers and other stakeholders.

Soundbites

Tran Duy Ninh- “Data privacy and compliance is not nice to have. It’s a must have.” “So I usually to take our data privacy and legal compliant in a very big important way.” “And the second thing is that you have to learn at your work. Don’t hesitate to chiming, go to the government website, read the law.”