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Startup Communication Lessons from Singapore’s 2025 General Elections: A Guide for High-Growth Organisations
Learn essential startup communication lessons from Singapore's 2025 elections. Discover 6 strategic principles to help your high-growth company build credibility, connect with audiences, and navigate crises effectively.
June 25, 2025
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Communications Is the Missing Piece in Singapore’s Startup Resurgence
Singapore's jump to 4th place in the 2025 Global Startup Ecosystem Index highlights Southeast Asia's rise as an innovation hub. We have the talent, capital, market access, and government support, yet many startups still overlook communication. Building a great product is only half the battle. Investors, customers, and your team
May 28, 2025
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Level Up Your Social Game: Finding Your Footing on New Platforms
To thrive in the dynamic social media landscape, brands must balance identity with adaptability. While established platforms are crucial, new channels offer fresh audience connections, demanding strategic presence. Success hinges on thoughtful experimentation, tailoring content to each platform's culture, and authentic engagement. Industry experts emphasise immersing in new ecosystems, ensuring
May 26, 2025
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It’s Time For Communications To Evolve—Or We Risk Irrelevance
In an increasingly volatile business landscape, communications leaders must evolve beyond simply generating media coverage to directly support core business objectives. Traditional metrics like impressions are no longer sufficient; instead, communications must solve tangible business problems, from managing reputational risks to attracting top talent. This shift demands a mindset change
May 22, 2025
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If Your Comms Strategy Doesn’t Solve Business Problems, It’s Just Expensive Noise
"The Death of Vanity Metrics" argues that traditional PR metrics like media mentions are no longer sufficient. Businesses now demand communications that demonstrably impact outcomes like recruitment and revenue. Complex business challenges require strategic communications grounded in business understanding, not just press releases. Clients seek partners who connect narrative to
May 5, 2025