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Thought Leadership, Insights, PRecious Sparks
Singapore at 60: The Art of Nation Branding Through Iconic PR Campaigns
Explore how Singapore transformed from a small island into a global powerhouse through strategic nation branding. This 60-year case study covers iconic PR campaigns, from the Singapore Girl to 'Passion Made Possible,' offering key lessons for any brand.
August 6, 2025
Thought Leadership, Insights, PRecious Sparks
Messaging is the New Growth Strategy for Startups in Southeast Asia
Unlock sustainable growth for your startup in Southeast Asia. Learn the '3 Cs' messaging framework to build a powerful brand, attract investors, and stand out in a competitive market. Read our expert guide
July 22, 2025
Thought Leadership, Insights, PRecious Sparks
Startup Communication Lessons from Singapore’s 2025 General Elections: A Guide for High-Growth Organisations
Learn essential startup communication lessons from Singapore's 2025 elections. Discover 6 strategic principles to help your high-growth company build credibility, connect with audiences, and navigate crises effectively.
June 25, 2025
Insights
Communications Is the Missing Piece in Singapore’s Startup Resurgence
Singapore's jump to 4th place in the 2025 Global Startup Ecosystem Index highlights Southeast Asia's rise as an innovation hub. We have the talent, capital, market access, and government support, yet many startups still overlook communication. Building a great product is only half the battle. Investors, customers, and your team
May 28, 2025
Insights
Level Up Your Social Game: Finding Your Footing on New Platforms
To thrive in the dynamic social media landscape, brands must balance identity with adaptability. While established platforms are crucial, new channels offer fresh audience connections, demanding strategic presence. Success hinges on thoughtful experimentation, tailoring content to each platform's culture, and authentic engagement. Industry experts emphasise immersing in new ecosystems, ensuring
May 26, 2025