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If Your Comms Strategy Doesn’t Solve Business Problems, It’s Just Expensive Noise

"The Death of Vanity Metrics" argues that traditional PR metrics like media mentions are no longer sufficient. Businesses now demand communications that demonstrably impact outcomes like recruitment and revenue. Complex business challenges require strategic communications grounded in business understanding, not just press releases. Clients seek partners who connect narrative to

May 5, 2025

Insights

Celebrating the Unseen Strength: Unveiling Women’s True Luxuries This International Women’s Day

This International Women's Day, we embarked on a journey to understand the modern woman beyond the surface. We sought to uncover the true essence of luxury, not in the glint of diamonds or the roar of a sports car, but in the quiet moments of life. Through intimate conversations with

March 7, 2025

PRecious Indonesia, Southeast Asia Connect, Events / Conferences

The Data Center and Cloud Infrastructure Summit (DCCI) 2025 – A moment for Indonesia’s digital trajectory.

The Data Center and Cloud Infrastructure Summit (DCCI) 2025 wasn't just another industry event; it was a moment for Indonesia's digital trajectory. It served as a vital confluence of brilliant minds, industry titans, and forward-thinking policymakers, all united by a shared vision: to unlock the immense potential of Indonesia's digital

February 19, 2025

Insights

PR Interview – Telum Talks To: Paolo Alba from PRecious Communications

Telum spoke with Paolo Alba, Regional Vice President and Philippine Country Lead at PRecious Communications, about the role of PR for startups and its importance in building credibility, attracting investors and establishing a market presence.

February 17, 2025

Insights

PRecious Communications Elevates Regional Client Offerings with Key Leadership Appointments to Drive Growth and Innovation in 2025

Paolo Alba as Regional Vice President and Country Lead for The Philippines, Anuroopa Pereira as Regional Senior Director and Joey Gan as Regional Vice President for Integrated Marketing Communications and Country Lead for Malaysia.

February 14, 2025