The Importance of Understanding Culture Before Marketing in Southeast Asia

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LifeLong Customer Podcast

For marketers who want to expand to Southeast Asia and tap into the endless opportunities it presents, trust is key.

In a recent episode on The LifeLong Customer Podcast, Lars Voedisch, Principal Consultant and Managing Director at PRecious Communications, shared tips to help businesses expand in Southeast Asia successfully.

According to Lars, jumping directly into business in the region may not always do the trick. Instead, one should prioritise building relationships and coming up with a mid-term plan.

“Just directly jumping in with ‘let’s do business’ might backfire badly. You need to build relationships and trust. You need to have a midterm plan, not a short term in here and just sell Fire and Forget, that might be really destructive in your long-term opportunities here.” 

– Lars Voedisch, Principal Consultant, PRecious Communications

Listen to the full episode here:


Keen to penetrate Southeast Asia’s fragmented market? Our agency has a mix of regional and local experts who can lead the way. Reach out to our team to explore how we can work together to increase your visibility in the market!

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