How Public Relations Will Evolve and Remain Relevant in 2019

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Fearless Forecasts 2019 - How PR Will Evolve to Remain Relevant in 2019

Lars Voedisch shares his insights and predictions on the public relations industry in PORTFOLIO Magazine’s “Fearless Forecasts 2019” feature.

PRecious Founder and Managing Director, Lars Voedisch, is honoured to have been featured in PORTFOLIO Magazine’s recently published “Fearless Forecasts 2019”.

PORTFOLIO Magazine compiled a list of 98 predictions from thought leaders in their respective industries on major trends that will shape 2019. In his feature, Lars shares his insights and predictions on the public relations industry – how Southeast Asia’s growing Internet economy will keep public relations steadfast in its purpose by having a strong focus on online media as well as visually appealing and shareworthy content.


“Public relations has proven itself as an enduring, influential, image-shaping tool able to withstand the test of time and trends. Southeast Asia is one of the fastest growing regions with an over 30 per cent of annual growth in capital deployed by global investors, and also home to a younger and more affluent population that is becoming increasingly tech-savvy.

The region’s Internet economy is expected to reach a phenomenal US$200 billion or likely even more by 2025.

I foresee PR remaining steadfast in its purpose, with a strong focus on online media, and visually appealing and shareworthy content with a significant dependence on analytics. The shift from a purely journalistic structure to a more customer, and consumer-focused writing will continue – as consumers will continue enjoying authentic and credible content that’s entertaining and educating – allowing brand to build new authority and emotional connections.”

Photo Credits: Portfolio Magazine Fearless Forecast

Photo Credits: Portfolio Magazine Fearless Forecasts 2019


Note from Marc Almagro, Editor – in – Chief, PORTFOLIO Magazine

“We’ve been foretelling the future for a very long time, employing the best methods we could get our hands on, for example, reading portents in tongues of fire or the unexplained appearance of some strange animal. Some of these methods, the tarot cards and the amulets come to mind, have not left us, while some, like the thermoscope and the divining rod, have been simply replaced with much better models.

In this issue we compiled a record number of predictions about things that will dominate our discourse and enterprise in 2019 and beyond. As we expected most answers revolved around technology, which should prepare us for sweeping and penetrating integration of artificial intelligence and the like to our daily lives. The sweet side of this prospect for me is the number of predictions that assert the steadfastness of the human will. We’ve been warned of machines wresting control from human hands, and yet we know deep inside that we will prevail.

I encourage you to read all 98 predictions, but if you’d like, you may also filter them by industry. Six brilliant and original essays are also included in the special report – they are enough to prepare you for the coming year and beyond. ”

Read PORTFOLIO’s Fearless Forecasts 2019 here:

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