Meet the new shooting star in one of PRecious Communications’ hottest locations. John Caparros, the recently promoted senior manager in our Manila office, has already become a regular at local awards ceremonies. He swiped the “PR Person of the Year” by LionhearTV for the third time.
The Manila Times, which just featured him in its Sunday edition, called him a “thought junkie.” “While I didn’t consciously choose this industry, I am grateful it chose me,” John is quoted in the paper. “It ignited a passion for storytelling within me and provided a platform to make a meaningful impact.”
Paolo Alba, country lead of PRecious Philippines, which only launched one year ago, couldn’t be happier. “As a mentor and good friend, I value John’s trust and loyalty as much as I value his expertise and capabilities,” Paolo said. “In less than a year, John was able to build a strong media relations practice in the Philippines, quickly earning the trust of our partners and our colleagues across the region.”
We asked John what was next in his career.
What are your upcoming projects at PRecious Communications?
We have exciting plans for the future. Our main goal is to provide excellent PR services throughout Southeast Asia. We want to expand our reach and help our partners and stakeholders communicate effectively with their respective audiences. We understand that different cultures have different ways of doing PR, so we will adapt to each market’s specific needs.
We want to be innovative in our approach. We will explore new and creative ways to connect our partners with their target audience. By staying ahead of the game, we can offer the best solutions and achieve great results for our clients.
Another important focus for us is the growth and development of our PR professionals within PRecious. We believe in creating a supportive environment where our team members can succeed. We’ll provide them with training, resources, and opportunities to help them excel in their career paths, just like Paolo Alba did for me.
What do you want to achieve personally?
In my career, my heartfelt aspiration is to achieve remarkable growth and make a positive impact, one word at a time. I want to break through barriers, push beyond my comfort zone, and reach new levels of success and fulfilment, all while making a difference and ensuring that the unheard voices are heard.
I aim to inspire others with my journey, showing them that with determination and self-belief, anything is possible. I want to empower aspiring PR professionals, igniting their passion and guiding them towards greatness, while also creating opportunities for underrepresented individuals to have their stories shared and amplified.
Why do you think PRecious is the place to be for PR professionals?
PRecious Communications is truly an extraordinary place for PR professionals to be. It’s not just a workplace; it’s a community that fosters growth, creativity, and personal development. Through my own personal experience, I have witnessed endless opportunities for growth and learning within the organisation.
What sets PRecious apart is its commitment to embracing diversity and cultural richness. Working alongside colleagues from different backgrounds and experiences has expanded my horizons and broadened my understanding of the world. It’s a place where I can engage with people who have unique perspectives, which inspires me to think differently and approach PR challenges from various angles.
Moreover, the environment at PRecious is one where every team member is treated with respect and appreciation. I have felt valued for my contributions and have been encouraged to unleash my full potential. The supportive and collaborative nature of the team creates a sense of belonging and empowers individuals to excel in their roles.
