With Christmas looming, the online chatter on festivities are buzzin’ hot. From posting photos of beautifully decorated trees and homes to sharing holiday memes and GIFs, there are endless ways to celebrate and connect on social media during the Christmas season. We’ll explore 3 of the top Christmas social media trends this year for you to get in on the fun!
1. Pair & Re-share
Popular among astrology accounts, this content type is adapted with a Christmas flavour.
https://www.instagram.com/p/CX3xD90u-yQ/
This tried-and-tested content type serves as an engagement piece, encouraging users to comment and share their results to drive engagement. Refer to the latest pop culture trends such as films (Avatar, Marvel’s Black Panther), songs (Taylor Swift’s album), Spotify Wrapped, or Christmas cult classics to keep your content relevant in order to foster conversations.
Key Takeaway:
Add a dash of the latest Christmas flavour on tried-and-tested content types to keep them fresh and relevant.
2. Christmas Wishlist Filter
Can’t decide on what Christmas gifts you would like? This TikTok filter helps decide for you, although the results may not be what you expect!
Gift choices have always been a welcome headache as part of the Christmas tradition. Whether it’s for friends, family or colleagues, one can’t escape the mistletoe of gift exchanges. This filter uses irony to turn wishlists into a call out, which makes one go “SO RELATABLE!”
Key Takeaway:
Content that flips traditions around with irony and taps on “emotional damage” at being called out is a recipe for virality.
3. It’s Time
@julianburzynskiThe days feel so long lol♬ original sound – Lily
Even though Christmas is “the most wonderful time of the year”, it also signals the year end, and this viral audio uses Mariah Carey’s (she’s finally thawed!) famed jingle with a sprinkle of humour.
“All I want for Christmas Is You” is THE holiday song of the modern era, yet the audio track picks the less-used intro to accompany the content that follows. It ties in nicely with the shenanigans one would have for the year-end, providing a fun modern twist to the classic.
Key Takeaway:
Find new angles to turn classic songs into a bite-sized audio track, which adds creative spice for user-generated content.
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