Brands are now facing uncertainty like never before. In the new normal, they need to be agile and adaptable in facing changes and challenges. As the global pandemic shifts business to its very core, we are reminded that times are always changing. What companies and startups do during these times, determining whether they will survive, thrive or shut shop.
To help ease the way for businesses and startups, PRecious Communications presented a webinar titled “Building Startup Brands in Times of Constant Change”. The webinar was organized in partnership with CoHive within their CoLearn program. Lars Voedisch, Founder and Managing Director, PRecious Communications along with Joyce Hutapea, Senior Manager for PRecious Communications Indonesia, discussed best practices for both new and experienced businesses to create a leading brand, irrespective of external factors.
Lars and Joyce discussed how startup goes through three stages of development – formation, validation and maturity. Communicating effectively during each of these phases is instrumental to the success of the business.
Watch a SlideShare of the presentation below.
Here are some key takeaways from the webinar session:
- It is essential to select the right channel while communicating with stakeholders
- Building a strong reputation during the global crisis will create lasting goodwill.
- Crafting an efficient message to convey your startup idea to the media and your audience is critical.
- PR can amplify the message of the brand to the right audience
- There are a particular set of dos and don’ts in building a brand, identifying and implementing them is a good start
- Understand why you built the startup, what problem are you trying to solve, how are you explaining it
- In creating a startup brand, community, corporate, and the concept are the three key communication concept.
- Startups face a lot of problems, but that is just business, ideate a way around it
- Unpredictability shapes the future of your business; the idea itself is being able to survive in times of constant change.
