This award was totally worth the wait. PRecious Communications won the SabreAward in the Web-Based Business category for supporting Dei Holdings Pte Ltd in enabling Little India’s offline mom & pop stores to remain relevant in today’s digital economy.
We had the opportunity to work with Dei and tell their story to a regional and global audience. We could not have done this without the support of our awesome client. We’re particularly proud that during a night of many winners, PRecious was one of the only consultancies to win big for a startup campaign. This is a testimony of the amazing work that PRecious Sparks is doing with hundreds of startups across the Asia Pacific. Congratulations. SabreAwardAP WeBePRecious anotherstartupaward PReciousSparks StartupPR
Here are the campaigns by PRecious Communications which made the cut for the SABRE Awards.
Multi-Country (at least 2 countries)
- Munich Treasure Hunt — Lufthansa with PRecious Communications
Web-Based Business
- Helping Little India’s offline mom & pop stores remain relevant in today’s digital economy — Dei Holdings with PRecious Communications
Capital Markets Communications
- Helping Drive US$30 Mn Investment Into Electrify.Asia’s Record Token Sale — Electrify Asia with PRecious Communications
About Asia-Pacific SABRE Awards
The pace of change in public relations and communications has never been faster than it is today. The rise of digital and social media has changed how companies engage with their key stakeholders – creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.
In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.
