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Relay Majulah

PR has transitioned from traditional media relations to influence architecture—the strategic design of credibility ecosystems and earnable moments.

Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights

Social-First Trends in 2026 that are Redefining Modern PR

Earned visibility now starts on feeds, not front pages. As the traditional funnel collapses and dark social rises, products don't just "launch"—they quietly sell out after a TikTok mention. Discover why modern PR is no longer just about media relations, but about influence architecture.

February 3, 2026

Ng Chip Keng joins PRecious Communications to lead the Corporate and Financial practice in Singapore and Southeast Asia.

News

PRecious Communications Appoints Industry Veteran Ng Chip Keng as Senior VP to Deepen Corporate & Financial Practice Advisory Capabilities

PRecious Communications has appointed industry veteran Ng Chip Keng as Senior VP to lead its Corporate and Financial practice. He brings 30 years of experience to deepen capabilities in crisis management, litigation PR, and cross-border financial transactions.

January 29, 2026

Thailand’s mass media era has ended. To survive the "atomised" landscape of 2026, brands must swap text-heavy press releases for digital visual assets. Learn how to equip journalists for LINE and TikTok.

Thailand Guide

The “Earned-Only” Trap: Why Your Thailand PR Strategy Needs a Reset for 2026

As Thailand enters 2026, the "earned-only" PR model is obsolete. Discover the new "Hybrid Equilibrium," the critical shift to digital visual assets, and why authentic ESG is now a licence to operate in the Kingdom.

January 26, 2026

The "spray and pray" era is over. With Vietnam’s media outlets projected to drop from 800 to 640 by 2026, brands must abandon vanity metrics. Discover the "Quality-First, Balanced" strategy required to navigate media consolidation, stricter influencer laws, and the rise of the "low key" journalist.

Vietnam Guide

The “Control Illusion”: Why Your Vietnam PR Strategy Needs a Reset for 2026

The "spray and pray" era is over. With Vietnam’s media outlets projected to drop from 800 to 640 by 2026, brands must abandon vanity metrics. Discover the "Quality-First, Balanced" strategy required to navigate media consolidation, stricter influencer laws, and the rise of the "low key" journalist.

January 19, 2026

The age of the 'content factory' is over. It is time to move toward a model built for clarity and impact. Discover why the traditional PR pyramid is collapsing. Learn how PRecious Communications' AI-First agency model uses governance and strategy to deliver results in 2026.

Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights

Is the Old Agency Model Finished? The Rise of AI-First PR

Explore the structural shift in the global communications industry as AI dismantles traditional agency models. PRecious Communications details its transition from a high-risk "Shadow AI" environment to a secure, advisory-led model using its proprietary 4A Model (Adaptive, Advisory, Agility, and AI)

January 13, 2026