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PR has transitioned from traditional media relations to influence architecture—the strategic design of credibility ecosystems and earnable moments.

Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights

Social-First Trends in 2026 that are Redefining Modern PR

Earned visibility now starts on feeds, not front pages. As the traditional funnel collapses and dark social rises, products don't just "launch"—they quietly sell out after a TikTok mention. Discover why modern PR is no longer just about media relations, but about influence architecture.

February 3, 2026

Ng Chip Keng joins PRecious Communications to lead the Corporate and Financial practice in Singapore and Southeast Asia.

News

PRecious Communications Appoints Industry Veteran Ng Chip Keng as Senior VP to Deepen Corporate & Financial Practice Advisory Capabilities

PRecious Communications has appointed industry veteran Ng Chip Keng as Senior VP to lead its Corporate and Financial practice. He brings 30 years of experience to deepen capabilities in crisis management, litigation PR, and cross-border financial transactions.

January 29, 2026

Indonesia Guide

The “Volume Trap” – Why Your Indonesia PR Strategy Needs a Reset for 2026

Stop broadcasting. Start connecting. As trust in Indonesia fractures into 'insularity,' the old Promote & Protect playbook is broken. Learn the 'Stakeholder-Outcome' approach you need to navigate the Indonesian comms landscape of 2026.

January 26, 2026

The age of the 'content factory' is over. It is time to move toward a model built for clarity and impact. Discover why the traditional PR pyramid is collapsing. Learn how PRecious Communications' AI-First agency model uses governance and strategy to deliver results in 2026.

Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights

Is the Old Agency Model Finished? The Rise of AI-First PR

Explore the structural shift in the global communications industry as AI dismantles traditional agency models. PRecious Communications details its transition from a high-risk "Shadow AI" environment to a secure, advisory-led model using its proprietary 4A Model (Adaptive, Advisory, Agility, and AI)

January 13, 2026

Understand the "inside-out" branding philosophy. See how HCMC's 9 million residents are its most powerful brand ambassadors for global credibility.

Vietnam In The PRess, Insights

HCMC’s Brand Strategy: Why a Global Financial Centre Must Be Built Inside-Out

Forget the hype. Read the no-nonsense guide to the "unsexy" pillars that attract long-term global capital. Learn why a city's "Employer Brand" is a human capital strategy that hinges on the safety and education of an executive's family.

January 6, 2026