Lars Voedisch
Founder, Group CEO
Australia
Malaysia
Singapore
Thailand
Vietnam
Lars Voedisch, a communications veteran with 20+ years of experience, globally recognized in brand reputation management. He founded PRecious Communications, a consultancy guiding startups, SMEs and industry leaders. A sought-after speaker, Lars shares his expertise on leadership and communications globally. Recognized for his accomplishments, Lars received the “Best Personal Brand Award” in 2017.
Paolo Alba
Regional Vice President & Country Lead (Philippines)
Philippines
With over 12 years of experience, Paolo has earned recognition of being the trusted advisor of leaders in diverse markets. An adept communicator, his expertise encompasses corporate branding, stakeholder management, and crisis management. At PRecious Communications, Paolo leads the Philippines market’s expansion as Regional Vice President & Country Lead (Philippines).
Sunita Kanapathy
Regional Vice President & Country Lead (Malaysia)
INC
LIFE
Malaysia
Sunita Kanapathy is a communications veteran with over 25 years of experience, including key leadership roles at Ogilvy Malaysia. She has a strong track record leading integrated communications for multinational and regional brands, specializing in the financial services, healthcare, and travel sectors, and possesses a deep familiarity with Southeast Asian market dynamics.
Sarah Cavanaugh
Director (Edge)
Singapore
Sarah is Director of the Edge practice at PRecious Communications. She specializes in corporate reputation, public affairs, stakeholder engagement and strategic communications. Her regional and global brand experience includes LinkedIn, AWS, Money2020, Organon, and Takeda.
Busakorn Srisongkhroh (Tik)
Country Lead
Thailand
Busakorn delivers strategic communication with 24+ years of experience. Proven track record collaborating with industry leaders (Dell, Google, HTC) and government entities (ETDA) across tech (Palo Alto Networks), energy (Trinasolar, ABB) and sustainability sectors. Extensive agency and brand experience (Schneider Electric, IBM) coupled with a journalism foundation ensures clear, impactful messaging.
Pham Thanh Hien
Country Lead & Senior Manager
Vietnam
A seasoned PR professional with 9+ years experience, Hien crafts winning campaigns across industries. She has worked with top brands like Abbott, AEON, Synology, and Emirates Airlines. Notably, Hien led Meta’s Vietnam communications for 4 years. Based in Vietnam, her local expertise and strong media connections guarantee results.
Hannah Kiwahko
Associate Country Lead (Philippines)
Philippines
Hannah has 13 years of experience under her belt, with a specialisation in digital marketing. Over the course of her career, she has led award-winning, performance-driven campaigns across FMCG, pharma, lifestyle, and tech industries.
Ridzki Noviansyah
Director
Indonesia
Ridzki Noviansyah is a Director at PRecious Communications Indonesia. He brings a unique background spanning 15 years in clinical research and pharmaceutical trials across Southeast Asia, combined with global think tank policy experience. He advises multinational companies on Indonesian market entry, specializing in data infrastructure, defense, fintech, sustainability, and technology.
Solving Agency Account Turnover and Fragmented Execution Across Asia-Pacific
Multi-market enterprises and fast-growing regional scaleups expanding across Southeast Asia frequently encounter a frustrating agency dilemma: fragmented advice from isolated country offices, unpredictable account team turnover, and junior execution teams lacking strategic C-suite perspective. When agency account teams churn continuously, brand memory is lost, re-onboarding costs mount, and strategic narrative alignment suffers.
PRecious Communications solves this industry-wide challenge through our ONE PRecious Integrated Client Team Model. Rather than assigning isolated junior account executives or maintaining rigid practice silos, we deploy cross-functional, multi-disciplinary consultant teams tailored to each client's specific business objectives. Headquartered in Singapore with fully integrated local teams across Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, our senior advisors bring decades of combined regional intelligence, regulatory insight, and earned media relationships to every account.
By pairing centralized hub governance with native, in-market cultural insiders, PRecious Communications provides enterprise boards and regional growth directors with a single point of strategic accountability backed by seamless local execution.
Regional Hub Infrastructure & "Glocal" Governance
Centralized Strategic Oversight Paired with Native ASEAN Execution
Operating across seven core regional hubs, our team structure combines the strategic rigor of a global consultancy with the speed and agility of an independent regional partner:
- Singapore Regional HQ: Centralized strategy, cross-border governance, campaign orchestration, and enterprise AI compliance.
- Jakarta & Kuala Lumpur Hubs: Enterprise tech, fintech regulatory positioning, dark social strategy, and public sector stakeholder engagement.
- Manila & Ho Chi Minh City / Hanoi Hubs: High-velocity digital growth, consumer tech storytelling, and media landscape navigation in expanding emerging markets.
- Bangkok, Australia & Hong Kong Corridors: Cross-border trade communications, capital markets messaging, and regional expansion support.
