Advice
Thailand Guide
The “Earned-Only” Trap: Why Your Thailand PR Strategy Needs a Reset for 2026
As Thailand enters 2026, the "earned-only" PR model is obsolete. Discover the new "Hybrid Equilibrium," the critical shift to digital visual assets, and why authentic ESG is now a licence to operate in the Kingdom.
February 9, 2026
Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights
Social-First Trends in 2026 that are Redefining Modern PR
Earned visibility now starts on feeds, not front pages. As the traditional funnel collapses and dark social rises, products don't just "launch"—they quietly sell out after a TikTok mention. Discover why modern PR is no longer just about media relations, but about influence architecture.
February 3, 2026
Vietnam Guide
The “Control Illusion”: Why Your Vietnam PR Strategy Needs a Reset for 2026
The "spray and pray" era is over. With Vietnam’s media outlets projected to drop from 800 to 640 by 2026, brands must abandon vanity metrics. Discover the "Quality-First, Balanced" strategy required to navigate media consolidation, stricter influencer laws, and the rise of the "low key" journalist.
February 2, 2026
News
PRecious Communications Appoints Industry Veteran Ng Chip Keng as Senior VP to Deepen Corporate & Financial Practice Advisory Capabilities
PRecious Communications has appointed industry veteran Ng Chip Keng as Senior VP to lead its Corporate and Financial practice. He brings 30 years of experience to deepen capabilities in crisis management, litigation PR, and cross-border financial transactions.
January 29, 2026
Indonesia Guide
The “Volume Trap” – Why Your Indonesia PR Strategy Needs a Reset for 2026
Stop broadcasting. Start connecting. As trust in Indonesia fractures into 'insularity,' the old Promote & Protect playbook is broken. Learn the 'Stakeholder-Outcome' approach you need to navigate the Indonesian comms landscape of 2026.
January 26, 2026